Skintuition SPF 30 Radiance-Boosting Liquid Foundation 50 Medium Dark dupes and alternatives Jane Iredale
4.3 (618)·Tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$42Ulta Beauty(product price)$14 less (25%)4.1 (385)
Matches: Very close colour· Same radiant finish· Both claim long-wearing
Differences: Neutral rather than warm undertone· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
73
Wear & performance
85
Skin suitability
100
Very close colour · Radiant · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No SPF
Retailer shade note: tan with peachy to neutral undertone for deeper tan skin
$20Ulta Beauty(product price)$36 less (64%)4.5 (18)
Matches: Very close colour· Same warm undertone· Both claim a blurring effect
Differences: Natural rather than radiant finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
67
Wear & performance
85
Skin suitability
40
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/oily/sensitive skin · No SPF
Retailer shade note: caramel with warm undertones for soft bronze skin
Matches: Very close colour· Same warm undertone· Both claim a skin-like finish
Differences: Natural rather than radiant finish· Full rather than buildable coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
70
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/sensitive skin · No SPF
Matches: Very close colour· Same warm undertone· Both claim a blurring effect
Differences: Matte rather than radiant finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
51
Wear & performance
70
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: medium shade with warm undertones
Matches: Very close colour· Same warm undertone· Both claim a skin-like finish
Differences: Matte rather than radiant finish· Full rather than buildable coverage· Does not claim colour stability
Score details
Shade match
96
Finish & visual result
63
Wear & performance
58
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than buildable coverage · Does not claim colour stability · Not marketed for combination/dry skin · Contains drying alcohol · No SPF
Retailer shade note: Medium-Deep with Golden Undertones
$29Ulta Beauty(product price)$27 less (48%)4.6 (558)
Matches: Very close colour· Same warm undertone· Both claim long-wearing
Differences: Natural matte rather than radiant finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
50
Wear & performance
74
Skin suitability
80
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural matte rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 50 Medium Dark (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Sephora Collection Best Skin Ever Matte Powder Foundation in 36Y Tan, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 50 Medium Dark. Every attribute compared, with its share of the score.
ComparedYour shade50 Medium DarkClosest shade match36Y TanHow they compareScore
Shade match55% of overall96
Colour60%95#b5794f#ba7a4bVery close colourColour difference 1.5 (0 is identical)
Depth15%98TanTanSameDepth difference: 1.2
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Finish35%12RadiantMatteDifferentMatte finish rather than radiant
Coverage30%80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared85
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type100%20Combination, dry, normal, oily, sensitiveNormalBoth marketed for normal skin
Overall match 80/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Radiance Serum Powered Foundation in NC44, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 50 Medium Dark. Every attribute compared, with its share of the score.
ComparedYour shade50 Medium DarkClosest overall alternativeNC44How they compareScore
Shade match55% of overall95
Colour60%92#b5794f#b77b4aVery close colourColour difference 2.1 (0 is identical)
Depth15%98TanTanSameDepth difference: 1.0
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Overall match 86/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$14 less (25%)
