Skintuition SPF 30 Radiance-Boosting Liquid Foundation 40 Medium dupes and alternatives Jane Iredale
4.3 (618)·Medium tan · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$46Ulta Beauty(product price)$10 less (18%)4.3 (1,197)
Matches: Very close colour· Same radiant finish· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
82
Wear & performance
58
Skin suitability
100
Very close colour · Radiant · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Full rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · No SPF
Retailer shade note: tawny beige with neutral undertone for medium skin
Matches: Near-identical swatch colour· Both claim long-wearing· Claims transfer resistance
Differences: Luminous rather than radiant finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
91
Finish & visual result
65
Wear & performance
74
Skin suitability
100
Looks identical · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability
$29Ulta Beauty(product price)$27 less (48%)4.6 (558)
Matches: Near-identical swatch colour· Same warm undertone· Both claim long-wearing
Differences: Natural matte rather than radiant finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
50
Wear & performance
74
Skin suitability
80
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural matte rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: Medium/Tan with Warm Undertones
Matches: Very close colour· Both claim long-wearing· Claims transfer resistance
Differences: Luminous rather than radiant finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
65
Wear & performance
74
Skin suitability
100
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability
Matches: Very close colour· Same warm undertone· Both claim a skin-like finish
Differences: Matte rather than radiant finish· Full rather than buildable coverage· Does not claim colour stability
Score details
Shade match
94
Finish & visual result
63
Wear & performance
58
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than buildable coverage · Does not claim colour stability · Not marketed for combination/dry skin · Contains drying alcohol · No SPF
Retailer shade note: Medium-Deep with Golden Undertones
$18.99Ulta Beauty(product price)$37.01 less (66%)4.4 (40,035)
Matches: Very close colour· Claims transfer resistance· Both claim colour stability
Differences: Natural rather than radiant finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
58
Wear & performance
74
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 40 Medium (Medium tan · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
MAC Cosmetics Studio Radiance Serum Powered Foundation in NW22, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 40 Medium. Every attribute compared, with its share of the score.
ComparedYour shade40 MediumClosest matchNW22How they compareScore
Shade match55% of overall98
Colour60%98#c78c63#c78e64Looks identicalColour difference 0.8 (0 is identical)
Overall match 88/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.