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Skintuition SPF 30 Radiance-Boosting Liquid Foundation 40 Medium dupes and alternatives Jane Iredale

Medium tan · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free9No drying alcohol12Vegan6Cruelty-free5Oil-free1With SPF2Mineral1

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14 of 30

Only showing matches with medium coverage.

Closest shade match: NYX Professional Makeup Bare With Me Blur Tint Foundation 09: Light Medium

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Jane Iredale
40 MediumChange shade
Depth and undertone: Medium tan · Warm · peach
Finish and coverage: Radiant · Buildable coverage
The match
NYX Professional Makeup
09: Light Medium
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Medium coverage
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$14Ulta BeautyUlta Beauty
$42 less (75%)

Your shade $56 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Makeup By Mario SurrealSkin Natural Finish Foundation 18 W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Jane Iredale
40 MediumChange shade
Depth and undertone: Medium tan · Warm · peach
Finish and coverage: Radiant · Buildable coverage
The match
Makeup By Mario
18 W
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Medium coverage
Overall match
90out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
85
Wear (Wear & performance)
85
Skin (Skin suitability)
60
High confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
$8 less (14%)

Your shade $56 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    4W1 Suntan
    Shade match 98
    $54SephoraSephora$2 less (4%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No SPF

    Retailer shade note: medium with warm undertones

    High confidence· Digital match

    View match
  2. #4 · ILIA

    True Skin Serum Foundation

    Bedarra SF8.5
    Shade match 97
    $56SephoraSephoraSame price

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    85
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · Not marketed for combination/oily skin · No SPF

    Retailer shade note: medium-deep with golden undertones

    High confidence· Digital match

    View match
  3. #5 · Juvia's Place

    I am Magic Natural Radiance Foundation

    540 Giza
    Shade match 92
    $24Ulta BeautyUlta Beauty(product price)$32 less (57%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  4. #6 · Palladio Beauty

    Build + Blend Foundation Stick

    Almond
    Shade match 89
    $14.99Ulta BeautyUlta Beauty$41.01 less (73%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing

    Differences: Medium rather than buildable coverageNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    85
    Skin suitability
    50

    Very close colour · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  5. #7 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    3N40 - Praline
    Shade match 89
    $49SephoraSephora$7 less (13%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains listed fragrance · No SPF

    Retailer shade note: for medium to tan skin with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    346N
    Shade match 92
    $48SephoraSephora$8 less (14%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: for medium skintones with neutral golden undertones

    High confidence· Digital match

    View match
  7. #9 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    17
    Shade match 97
    $60SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: medium deep, warm peach

    High confidence· Digital match

    View match
  8. #10 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W7 Warm Medium Deep
    Shade match 96
    $13.99Ulta BeautyUlta Beauty$42.01 less (75%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  9. #11 · Juvia's Place

    I am Magic Natural Radiance Foundation

    600 Cairo
    Shade match 86
    $24Ulta BeautyUlta Beauty(product price)$32 less (57%)

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  10. #12 · Lancôme

    Teint Idole Shape Stick Blurring Multi-Use Stick

    420 Bisque N
    Shade match 87
    $46SephoraSephora$10 less (18%)

    Matches: Very close colourBoth claim a blurring effectClaims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin · No SPF

    Retailer shade note: medium-deep skin with neutral/deep peachy undertones

    High confidence· Digital match

    View match
  11. #13 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    26O Limba
    Shade match 87
    $50SephoraSephora$6 less (11%)

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Olive rather than warm undertoneNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/oily skin · No SPF

    Retailer shade note: Medium-deep with olive undertones

    High confidence· Digital match

    View match
  12. #14 · Lancôme

    Teint Idole Ultra Wear Care and Glow Foundation

    420W
    Shade match 95
    $53Ulta BeautyUlta Beauty(product price)$3 less (5%)

    Matches: Very close colourSame warm undertoneClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium - deep with warm golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 40 Medium (Medium tan · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

    SephoraView at Sephora
  2. CoverGirl TruBlend Undercover Concealer

    Golden Amber

    CoverGirl TruBlend Undercover Concealer, shade Golden Amber

    • Very close colour
    • Medium · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.0 Deep Tan

    • Very close colour
    • Medium tan · Warm undertone

    $30

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    400W

    Rare Beauty Liquid Touch Brightening Concealer, shade 400W

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 08 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 08 W

    • Close colour
    • Medium · Warm · golden undertone

    $32

    SephoraView at Sephora
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    15NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 15NW

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NYX Professional Makeup Bare With Me Blur Tint Foundation in 09: Light Medium, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 40 Medium. Every attribute compared, with its share of the score.

ComparedYour shade40 MediumClosest shade match09: Light MediumScore
Shade match55% of overall99
Colour99#c78c63#c88d65Looks identicalColour difference 0.4 (0 is identical)
Depth99Medium tanMediumCloseDepth difference: 0.5
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall57
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall58
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveCombination, normal, oilyBoth marketed for combination/​normal/​oily skin
Overall match 81/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Blur Tint Foundation in 09: Light Medium.

Same or better

  • $42 less
  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than buildable coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant
  • No skin-like finish claimed
  • Does not claim colour stability
  • Not marketed for dry/sensitive skin
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs silicone-based; silicone moderate vs high
View full match

Why the closest overall alternative works

Makeup By Mario SurrealSkin Natural Finish Foundation in 18 W, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 40 Medium. Every attribute compared, with its share of the score.

ComparedYour shade40 MediumClosest overall alternative18 WScore
Shade match55% of overall97
Colour96#c78c63#ca8f63Looks identicalColour difference 1.3 (0 is identical)
Depth98Medium tanMediumCloseDepth difference: 1.5
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared85
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 90/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Makeup By Mario SurrealSkin Natural Finish Foundation in 18 W.

Same or better

  • $8 less
  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than buildable coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Natural finish instead of radiant
  • Does not claim colour stability
  • Not marketed for dry/sensitive skin
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 30Not listed
OverlapPowder-based vs water-based; silicone moderate vs high
View full match

Where to buy

Closest shade match

NYX Professional Makeup Bare With Me Blur Tint Foundation 09: Light Medium

Match price
$14Ulta BeautyUlta Beauty
$42 less (75%)

Your shade $56 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Makeup By Mario SurrealSkin Natural Finish Foundation 18 W

Best price
$48SephoraSephora
$8 less (14%)

Your shade $56 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.