Skintuition SPF 30 Radiance-Boosting Liquid Foundation 70 Deep dupes and alternatives Jane Iredale
4.3 (618)·Deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same radiant finish· Both claim long-wearing
Differences: Full rather than buildable coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
73
Wear & performance
70
Skin suitability
80
Looks identical · Radiant · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance · No SPF
$29Ulta Beauty(product price)$27 less (48%)4.6 (558)
Matches: Very close colour· Same warm undertone· Both claim long-wearing
Differences: Natural matte rather than radiant finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
50
Wear & performance
74
Skin suitability
80
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural matte rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim long-wearing
Differences: Natural rather than radiant finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
58
Wear & performance
70
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: tan to deep complexion with neutral peach undertone
The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 70 Deep (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Super Stay Lumi-Matte Foundation in 370, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 70 Deep. Every attribute compared, with its share of the score.
ComparedYour shade70 DeepClosest shade match370How they compareScore
Shade match55% of overall99
Colour60%99#7f4628#80472aLooks identicalColour difference 0.5 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.6
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 79/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 28D, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 70 Deep. Every attribute compared, with its share of the score.
ComparedYour shade70 DeepClosest overall alternative28DHow they compareScore
Shade match55% of overall94
Colour60%91#7f4628#764328Very close colourColour difference 2.2 (0 is identical)
Depth15%95DeepVery deepCloseDepth difference: 3.0
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Overall match 85/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$46 less (82%)
