Skintuition SPF 30 Radiance-Boosting Liquid Foundation 70 Deep dupes and alternatives Jane Iredale
4.3 (618)·Deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Both claim a skin-like finish
Differences: Natural rather than radiant finish· Light rather than buildable coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
70
Wear & performance
85
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · Not marketed for dry/oily skin · No SPF
Matches: Near-identical swatch colour· Same warm undertone· Same radiant finish
Differences: Light rather than buildable coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
73
Wear & performance
63
Skin suitability
40
Looks identical · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/oily/sensitive skin
Retailer shade note: very deep with warm golden undertones
$49Ulta Beauty(product price)$7 less (13%)4.3 (600)
Matches: Near-identical swatch colour· Same warm undertone· Claims not settling into lines
Differences: Natural rather than radiant finish· Light rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
58
Wear & performance
74
Skin suitability
60
Looks identical · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/sensitive skin
$49Ulta Beauty(product price)$7 less (13%)4.3 (600)
Matches: Very close colour· Same warm undertone· Claims not settling into lines
Differences: Natural rather than radiant finish· Light rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
58
Wear & performance
74
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/sensitive skin
The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 70 Deep (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick in 15 Deep, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 70 Deep. Every attribute compared, with its share of the score.
ComparedYour shade70 DeepClosest match15 DeepHow they compareScore
Shade match55% of overall98
Colour60%97#7f4628#7f482cLooks identicalColour difference 0.9 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.7
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 93/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$16 less (29%)
