Skintuition SPF 30 Radiance-Boosting Liquid Foundation 70 Deep dupes and alternatives Jane Iredale
4.3 (618)·Deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Both claim a skin-like finish
Differences: Natural rather than radiant finish· Full rather than buildable coverage· Does not claim colour stability
Score details
Shade match
94
Finish & visual result
79
Wear & performance
70
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than buildable coverage · Does not claim colour stability · Not marketed for dry/normal skin · Contains drying alcohol · No SPF
Retailer shade note: ultra deep with warm undertones
Matches: Near-identical swatch colour· Same radiant finish· Both claim long-wearing
Differences: Full rather than buildable coverage· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
73
Wear & performance
70
Skin suitability
80
Looks identical · Radiant · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance · No SPF
Matches: Near-identical swatch colour· Same warm undertone· Both claim a blurring effect
Differences: Matte rather than radiant finish· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
98
Finish & visual result
57
Wear & performance
74
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF
$49Ulta Beauty(product price)$7 less (13%)4.3 (600)
Matches: Near-identical swatch colour· Same warm undertone· Claims not settling into lines
Differences: Natural rather than radiant finish· Light rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
58
Wear & performance
74
Skin suitability
60
Looks identical · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/sensitive skin
$49Ulta Beauty(product price)$7 less (13%)4.3 (600)
Matches: Very close colour· Same warm undertone· Claims not settling into lines
Differences: Natural rather than radiant finish· Light rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
58
Wear & performance
74
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/sensitive skin
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim long-wearing
Differences: Natural rather than radiant finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
58
Wear & performance
70
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: tan to deep complexion with neutral peach undertone
$34Ulta Beauty(product price)$22 less (39%)4.5 (9,894)
Matches: Very close colour· Same warm undertone· Claims not settling into lines
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
64
Wear & performance
51
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability
The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 70 Deep (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation in 32W Visionary, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 70 Deep. Every attribute compared, with its share of the score.
ComparedYour shade70 DeepClosest shade match32W VisionaryHow they compareScore
Shade match55% of overall98
Colour60%98#7f4628#82482aLooks identicalColour difference 0.8 (0 is identical)
Depth15%98DeepDeepSameDepth difference: 1.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 86/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Makeup By Mario SurrealSkin Natural Finish Foundation in 27 W, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 70 Deep. Every attribute compared, with its share of the score.
ComparedYour shade70 DeepClosest overall alternative27 WHow they compareScore
Shade match55% of overall92
Colour60%89#7f4628#754123Very close colourColour difference 2.5 (0 is identical)
Depth15%92DeepVery deepCloseDepth difference: 4.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 87/100Shade match 92/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$9 less (16%)
