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I am Magic Natural Radiance Foundation 230 Malawi dupes and alternatives Juvia's Place

Very deep · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without dimethicone.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: about-face THE PERFORMER Skin-Focused Foundation D2OLIVE

The equivalent shade and the most similar foundation overall.

The match
about-face
D2OLIVE
Depth and undertone: Deep · Olive
Finish and coverage: Natural · Medium coverage
Overall match
80out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
68
Wear (Wear & performance)
80
Skin (Skin suitability)
80
Shade match
86out of 100
Colour
90
Depth
96
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
Costs $1 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 84
    $36SephoraSephoraCosts $12 more

    Matches: Similar undertone (warm vs neutral)Same medium coverageClaims a skin-like finish

    Differences: Not marketed for normal/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Not marketed for normal/sensitive skin

    Retailer shade note: deep - rich / warm

    Medium confidence· Digital match

    View match
  2. Shade match 84
    $58SephoraSephoraCosts $34 more

    Matches: Same neutral undertoneSame radiant finishSame medium coverage

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 84
    $58SephoraSephoraCosts $34 more

    Matches: Same neutral undertoneSame radiant finishSame medium coverage

    Differences: Slightly deeperNot marketed for oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Not marketed for oily/sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 81
    $58SephoraSephoraCosts $34 more

    Matches: Same radiant finishSame medium coverageClaims a skin-like finish

    Differences: Olive rather than neutral undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than neutral undertone · Not marketed for oily/sensitive skin

    Retailer shade note: dark with golden olive undertones

    Medium confidence· Digital match

    View match
  5. Shade match 80
    $58SephoraSephoraCosts $34 more

    Matches: Same radiant finishSame medium coverageClaims a skin-like finish

    Differences: Olive rather than neutral undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than neutral undertone · Not marketed for oily/sensitive skin

    Retailer shade note: dark with golden olive undertones

    Medium confidence· Digital match

    View match
  6. Shade match 83
    $40SephoraSephoraCosts $16 more

    Matches: Similar undertone (warm vs neutral)Same medium coverageClaims a blurring effect

    Differences: Matte rather than radiant finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry/sensitive skin

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 230 Malawi (Very deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Close colour
    • Very deep · Neutral · neutral golden undertone

    $35

  2. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Very close colour
    • Very deep

    $14.99

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Close colour
    • Deep · Neutral undertone

    $31

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Slight colour difference
    • Deep · Neutral · neutral golden undertone

    $30

  5. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Close colour
    • Deep · Warm undertone

    $16.99

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

about-face THE PERFORMER Skin-Focused Foundation in D2OLIVE, against Juvia's Place I am Magic Natural Radiance Foundation in 230 Malawi. Every attribute compared, with its share of the score.

ComparedYour shade230 MalawiClosest matchD2OLIVEScore
Shade match55% of overall86
Colour90#794719#81491dVery close colourColour difference 2.3 (0 is identical)
Depth96Very deepDeepCloseDepth difference: 2.4
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone70Neutral · neutral goldenOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 80/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To about-face THE PERFORMER Skin-Focused Foundation in D2OLIVE.

Same or better

  • Very close colour
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Olive rather than neutral undertone
  • Natural finish instead of radiant
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Where to buy D2OLIVE

Match price
$25Ulta BeautyUlta Beauty
Costs $1 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.