I am Magic Natural Radiance Foundation 230 Malawi dupes and alternatives Juvia's Place
3.9 (396)·Very deep · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 230 Malawi (Very deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Neutral Warm Walnut (NW-092), against Juvia's Place I am Magic Natural Radiance Foundation in 230 Malawi. Every attribute compared, with its share of the score.
ComparedYour shade230 MalawiClosest shade matchNeutral Warm Walnut (NW-092)How they compareScore
Shade match55% of overall96
Colour60%93#794719#784212Very close colourColour difference 1.7 (0 is identical)
Overall match 78/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Haus Labs Triclone Skin Tech Medium Coverage Foundation in 530 Deep, against Juvia's Place I am Magic Natural Radiance Foundation in 230 Malawi. Every attribute compared, with its share of the score.
ComparedYour shade230 MalawiClosest overall alternative530 DeepHow they compareScore
Shade match55% of overall94
Colour60%98#794719#7c491aLooks identicalColour difference 0.8 (0 is identical)
Depth15%98Very deepDeepCloseDepth difference: 1.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Overall match 84/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $28 more
