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I am Magic Natural Radiance Foundation 515 Bombay dupes and alternatives Juvia's Place

Tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free14No drying alcohol13Vegan6Cruelty-free8Oil-free2With SPF3Mineral0

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15 of 33

Only showing matches with medium coverage.

Closest shade matchClosest overall alternative: Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation WN 112 Ginger

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
515 BombayChange shade
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
The match
Clinique
WN 112 Ginger
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Overall match
86out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
70
Wear (Wear & performance)
80
Skin (Skin suitability)
60
Shade match
98out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$39Ulta BeautyUlta Beauty
Costs $15 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · LYS Beauty

    Triple Fix Blurring and Hydrating Skin Tint Foundation Stick

    DG3
    Shade match 93
    $28SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Not marketed for normal/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for normal/sensitive skin

    Retailer shade note: golden caramel - brown skin with golden undertones

    Medium confidence· Digital match

    View match
  2. #3 · Tarte

    Maracuja Juicy Glow Tint

    42S Tan Sand
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Retailer shade note: tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  3. #4 · LYS Beauty

    Triple Fix Blurring and Hydrating Skin Tint Foundation Stick

    DN3
    Shade match 93
    $28SephoraSephoraCosts $4 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Not marketed for normal/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for normal/sensitive skin

    Retailer shade note: caramel - brown skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 110 Chestnut
    Shade match 94
    $39Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · NARS

    Light Reflecting Foundation

    Caracas
    Shade match 92
    $55SephoraSephoraCosts $31 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: MD3.3 - Medium-deep to deep with warm undertones, and a red tone

    Medium confidence· Digital match

    View match
  6. #7 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    Y12
    Shade match 89
    $52Ulta BeautyUlta Beauty(product price)Costs $28 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Not marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: dark yellow

    Medium confidence· Digital match

    View match
  7. #8 · NARS

    Light Reflecting Foundation

    Perth
    Shade match 90
    $55SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: M5.25 - medium-deep to deep with neutral undertones, and an olive tone

    Medium confidence· Digital match

    View match
  8. #9 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    18 Golden Neutral
    Shade match 88
    $58SephoraSephoraCosts $34 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: tan with golden neutral undertones

    Medium confidence· Digital match

    View match
  9. #10 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    41 Tan Neutral
    Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  10. #11 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    354N Sepia
    Shade match 88
    $49SephoraSephoraCosts $25 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: for tan skin with neutral undertones

    Medium confidence· Digital match

    View match
  11. #12 · Hung Vanngo Beauty

    Red Carpet Skin Luminous Longwear Serum Foundation

    15
    Shade match 88
    $46SephoraSephoraCosts $22 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: medium - neutral, slightly warm

    Medium confidence· Digital match

    View match
  12. #13 · Iconic London

    Super Smoother Blurring Skin Tint

    Warm Tan
    Shade match 92
    $35Ulta BeautyUlta BeautyCosts $11 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish

    Medium confidence· Digital match

    View match
  13. #14 · Tarte

    Maracuja Juicy Glow Tint

    38N Medium-Tan Neutral
    Shade match 80
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: medium to tan skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  14. #15 · Maybelline

    Instant Age Rewind Eraser Treatment Foundation

    340
    Shade match 96
    $12.98WalmartWalmart$11.02 less (46%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Not marketed for combination/dry/normal/oily skin

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 515 Bombay (Tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    13.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 13.5 Deep

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $36

    Ulta BeautyView at Ulta Beauty
  2. Dior Forever Skin Correct Full-Coverage Concealer

    5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 5 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC45

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC45

    • Very close colour
    • Tan · Neutral undertone

    $30

    SephoraView at Sephora
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Teak 9.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Teak 9.5

    • Very close colour
    • Tan · Neutral undertone

    $39

    SephoraView at Sephora
  5. NARS Radiant Creamy Concealer

    Chocolat

    NARS Radiant Creamy Concealer, shade Chocolat

    • Very close colour
    • Medium tan · Warm undertone

    $36

    SephoraView at Sephora
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Very close colour
    • Tan · Warm · golden undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 112 Ginger, against Juvia's Place I am Magic Natural Radiance Foundation in 515 Bombay. Every attribute compared, with its share of the score.

ComparedYour shade515 BombayClosest matchWN 112 GingerScore
Shade match55% of overall98
Colour98#be7a42#be783dLooks identicalColour difference 0.8 (0 is identical)
Depth99TanTanSameDepth difference: 0.7
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 112 Ginger.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims colour stability
  • No fragrance listed
  • Adds SPF 15

Different

  • Natural finish instead of radiant
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy WN 112 Ginger

Match price
$39Ulta BeautyUlta Beauty
Costs $15 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.