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I am Magic Natural Radiance Foundation 330 Accra dupes and alternatives Juvia's Place

Deep · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 420

The equivalent shade and the most similar foundation overall.

The match
Fenty Beauty
420
Depth and undertone: Deep · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
86out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
76
Wear (Wear & performance)
76
Skin (Skin suitability)
60
Shade match
95out of 100
Colour
98
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$44SephoraSephora
Costs $20 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $60SephoraSephoraCosts $36 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Olive rather than neutral undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than neutral undertone · Not marketed for oily/sensitive skin

    Retailer shade note: deep, warm olive

    Medium confidence· Digital match

    View match
  2. Shade match 91
    $52Ulta BeautyUlta Beauty(product price)Costs $28 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Not marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: deep yellow

    Medium confidence· Digital match

    View match
  3. Shade match 91
    $44SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match
  4. Shade match 89
    $44SephoraSephoraCosts $20 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  5. Shade match 88
    $44SephoraSephoraCosts $20 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  6. Shade match 94
    $72Ulta BeautyUlta BeautyCosts $48 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match
  7. Shade match 87
    $52SephoraSephoraCosts $28 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Not marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: dark neutral

    Medium confidence· Digital match

    View match
  8. Shade match 89
    $38SephoraSephoraCosts $14 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than radiant finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry/sensitive skin

    Retailer shade note: deep-rich (warm yellow)

    Medium confidence· Digital match

    View match
  9. Shade match 85
    $36SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneNot marketed for normal/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for normal/sensitive skin

    Retailer shade note: deep / rich - cool

    Medium confidence· Digital match

    View match
  10. Shade match 85
    $44SephoraSephoraCosts $20 more

    Matches: Similar undertone (warm vs neutral)Same medium coverageBoth claim long-wearing

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: warm yellow

    Medium confidence· Digital match

    View match
  11. #12 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    DW8
    Shade match 85
    $49SephoraSephoraCosts $25 more

    Matches: Similar undertone (warm vs neutral)Same radiant finishSame medium coverage

    Differences: Not marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    20

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: deep warm 8

    Medium confidence· Digital match

    View match
  12. #13 · Sephora Collection

    Best Skin Ever Liquid Foundation

    32Y
    Shade match 86
    $24SephoraSephoraSame price

    Matches: Similar undertone (warm vs neutral)Same medium coverageBoth claim long-wearing

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: very tan with yellow undertones

    Medium confidence· Digital match

    View match
  13. #14 · Armani Beauty

    Luminous Silk Foundation

    13.25
    Shade match 93
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for combination/sensitive skinContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for combination/sensitive skin · Contains drying alcohol

    Retailer shade note: deep, neutral golden

    Medium confidence· Digital match

    View match
  14. #15 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N9 Neutral Medium Deep
    Shade match 92
    $13.99Ulta BeautyUlta Beauty(product price)$10.01 less (42%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match
  15. #16 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep 280 O
    Shade match 89
    $49SephoraSephoraCosts $25 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep with olive undertones

    Medium confidence· Digital match

    View match
  16. #17 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    130 Sienna
    Shade match 94
    $14.97WalmartWalmart$9.03 less (38%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  17. Shade match 87
    $34Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Similar undertone (warm vs neutral)Same medium coverageClaims not settling into lines

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Retailer shade note: dark brown skin w/golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 330 Accra (Deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N72

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N72

    • Looks identical
    • Deep · Neutral undertone

    $35

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC55

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC55

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    22NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 22NW

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Mocha 11

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Mocha 11

    • Very close colour
    • Deep · Olive · warm olive undertone

    $39

  5. Revlon ColorStay Skin Awaken Concealer

    Truffle

    Revlon ColorStay Skin Awaken Concealer, shade Truffle

    • Very close colour
    • Deep

    $14.99

  6. Rare Beauty Liquid Touch Brightening Concealer

    520W

    Rare Beauty Liquid Touch Brightening Concealer, shade 520W

    • Close colour
    • Deep · Warm · golden undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 420, against Juvia's Place I am Magic Natural Radiance Foundation in 330 Accra. Every attribute compared, with its share of the score.

ComparedYour shade330 AccraClosest match420Score
Shade match55% of overall95
Colour98#8a5528#8a5428Looks identicalColour difference 0.5 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared76
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 86/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 420.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same medium coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 420

Best price
$44SephoraSephora
Costs $20 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.