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I am Magic Natural Radiance Foundation 610 Cebu dupes and alternatives Juvia's Place

Medium

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free16No drying alcohol16Vegan9Cruelty-free14Oil-free1With SPF4Mineral3

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20 of 32

Only showing matches with medium coverage.

Closest shade match: L'Oréal Paris True Match Super-Blendable Foundation N6 Neutral Medium

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
610 CebuChange shade
Depth and undertone: Medium
Finish and coverage: Radiant · Medium coverage
The match
L'Oréal Paris
N6 Neutral Medium
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
91out of 100
Colour
98
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$13.99Ulta BeautyUlta Beauty
$10.01 less (42%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Make Up For Ever HD Skin Hydra Glow Hydrating Foundation 3Y46 - Warm Cinnamon

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
610 CebuChange shade
Depth and undertone: Medium
Finish and coverage: Radiant · Medium coverage
The match
Make Up For Ever
3Y46 - Warm Cinnamon
Depth and undertone: Medium · Warm · yellow
Finish and coverage: Radiant · Medium coverage
Overall match
90out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
89
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $25 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    3R44 - Cool Amber
    Shade match 88
    $49SephoraSephoraCosts $25 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: for medium to tan skin with rosy undertones

    Medium confidence· Digital match

    View match
  2. #4 · IT Cosmetics

    CC+ Nude Glow Lightweight Foundation + Glow Serum

    Neutral Rich
    Shade match 90
    $39SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Not marketed for combination/normal skin

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Not marketed for combination/normal skin

    Retailer shade note: tan to deep complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  3. #5 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    10
    Shade match 87
    $60SephoraSephoraCosts $36 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: medium, neutral

    Medium confidence· Digital match

    View match
  4. #6 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    15
    Shade match 87
    $60SephoraSephoraCosts $36 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: medium, cool rosy

    Medium confidence· Digital match

    View match
  5. #7 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    15N
    Shade match 91
    $48SephoraSephoraCosts $24 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  6. #8 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    34 Medium Cool
    Shade match 89
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  7. #9 · LIXR Beauty

    Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Cinnamon 5C
    Shade match 87
    $36SephoraSephoraCosts $12 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Not marketed for normal/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Not marketed for normal/sensitive skin

    Retailer shade note: medium / deep - cool

    Medium confidence· Digital match

    View match
  8. #10 · ILIA

    True Skin Serum Foundation

    Maraca SF9
    Shade match 90
    $56SephoraSephoraCosts $32 more

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Natural rather than radiant finishNot marketed for combination/oily skin

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for combination/oily skin

    Retailer shade note: deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    31 Medium Neutral
    Shade match 87
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · ILIA

    True Skin Serum Foundation

    Milos SF8
    Shade match 88
    $56SephoraSephoraCosts $32 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Natural rather than radiant finishNot marketed for combination/oily skin

    Score details
    Shade match
    88
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for combination/oily skin

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  11. #13 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 160 C
    Shade match 91
    $49SephoraSephoraCosts $25 more

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    68
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  12. #14 · Tarte

    Amazonian Clay Blurring Powder Foundation

    32N Medium Neutral
    Shade match 89
    $40SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Matte rather than radiant finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry/sensitive skin

    Retailer shade note: medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  13. #15 · ILIA

    True Skin Serum Foundation

    Bonaire SF9.5
    Shade match 87
    $56SephoraSephoraCosts $32 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Natural rather than radiant finishNot marketed for combination/oily skin

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for combination/oily skin

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  14. #16 · Lancôme

    Teint Idole Ultra Wear Care and Glow Foundation

    420W
    Shade match 89
    $53Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Near-identical swatch colourSame medium coverageClaims transfer resistance

    Differences: Natural rather than radiant finishNot marketed for dry/oily skinContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry/oily skin · Contains drying alcohol

    Retailer shade note: medium - deep with warm golden undertones

    Medium confidence· Digital match

    View match
  15. #17 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Maple 8.25 N
    Shade match 87
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: medium deep with golden bronze undertones

    Medium confidence· Digital match

    View match
  16. #18 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    18 W
    Shade match 87
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Natural rather than radiant finishNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with warm undertone

    Medium confidence· Digital match

    View match
  17. #19 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    326N
    Shade match 90
    $48SephoraSephoraCosts $24 more

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Natural rather than radiant finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry/sensitive skin

    Retailer shade note: for medium skintones with neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 150 N
    Shade match 87
    $49SephoraSephoraCosts $25 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 18 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 610 Cebu (Medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4N

    • Looks identical
    • Medium · Neutral undertone

    $38

    SephoraView at Sephora
  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Caramel

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Caramel

    • Looks identical
    • Medium · Cool · rosy undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Looks identical
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Looks identical
    • Medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    385

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 385

    • Looks identical
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  6. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris True Match Super-Blendable Foundation in N6 Neutral Medium, against Juvia's Place I am Magic Natural Radiance Foundation in 610 Cebu. Every attribute compared, with its share of the score.

ComparedYour shade610 CebuClosest shade matchN6 Neutral MediumScore
Shade match55% of overall91
Colour98#cf946c#cf936dLooks identicalColour difference 0.8 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 78/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Super-Blendable Foundation in N6 Neutral Medium.

Same or better

  • $10.01 less
  • Near-identical swatch colour
  • Same medium coverage
  • Claims a skin-like finish
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • No long-wear claim

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 3Y46 - Warm Cinnamon, against Juvia's Place I am Magic Natural Radiance Foundation in 610 Cebu. Every attribute compared, with its share of the score.

ComparedYour shade610 CebuClosest overall alternative3Y46 - Warm CinnamonScore
Shade match55% of overall90
Colour97#cf946c#cc9369Looks identicalColour difference 1.1 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.8
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone70UnknownWarm · yellowSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 90/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 3Y46 - Warm Cinnamon.

Same or better

  • Near-identical swatch colour
  • Same radiant finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim long-wearing

Different

  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconemoderate silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

L'Oréal Paris True Match Super-Blendable Foundation N6 Neutral Medium

Match price
$13.99Ulta BeautyUlta Beauty
$10.01 less (42%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Make Up For Ever HD Skin Hydra Glow Hydrating Foundation 3Y46 - Warm Cinnamon

Best price
$49SephoraSephora
Costs $25 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.