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I am Magic Natural Radiance Foundation 230 Malawi dupes and alternatives Juvia's Place

Very deep · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol1Vegan2Cruelty-free2Oil-free0With SPF1Mineral0

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Only showing matches made for sensitive skin, with medium coverage.

Closest shade matchClosest overall alternative: Haus Labs Triclone Skin Tech Medium Coverage Foundation 530 Deep

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
230 MalawiChange shade
Depth and undertone: Very deep · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
The match
Haus Labs
530 Deep
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
84out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
70
Wear (Wear & performance)
80
Skin (Skin suitability)
60
Shade match
94out of 100
Colour
98
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $28 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    490 Medium Deep
    Shade match 93
    $52SephoraSephoraCosts $28 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than radiant finishNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  2. #3 · Haleys Beauty

    Re-form Luminous Skin Foundation

    7.25 Dark - Neutral
    Shade match 89
    $39Ulta BeautyUlta BeautyCosts $15 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Not marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Not marketed for combination/dry/normal/oily skin

    Retailer shade note: 7.25 Dark - Neutral

    Medium confidence· Digital match

    View match
  3. #4 · Lancôme

    Teint Idole Ultra Wear Care and Glow Foundation

    530W
    Shade match 83
    $53Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Similar undertone (warm vs neutral)Same medium coverageClaims transfer resistance

    Differences: Natural rather than radiant finishNot marketed for dry/oily skinContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry/oily skin · Contains drying alcohol

    Retailer shade note: deep with warm golden red undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 230 Malawi (Very deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Close colour
    • Very deep · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  2. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Very close colour
    • Very deep

    $14.99

    Ulta BeautyView at Ulta Beauty
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Close colour
    • Deep · Neutral undertone

    $31

    SephoraView at Sephora
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Slight colour difference
    • Deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Close colour
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Haus Labs Triclone Skin Tech Medium Coverage Foundation in 530 Deep, against Juvia's Place I am Magic Natural Radiance Foundation in 230 Malawi. Every attribute compared, with its share of the score.

ComparedYour shade230 MalawiClosest match530 DeepScore
Shade match55% of overall94
Colour98#794719#7c491aLooks identicalColour difference 0.8 (0 is identical)
Depth98Very deepDeepCloseDepth difference: 1.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 84/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 530 Deep.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 530 Deep

Best price
$52SephoraSephora
Costs $28 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.