Beautler.Your beauty butler

I am Magic Natural Radiance Foundation 230 Malawi dupes and alternatives Juvia's Place

Very deep · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol2Vegan1Cruelty-free1Oil-free0With SPF, applied. RemoveMineral0

Avoid an ingredient

Sort

3 of 30

Only showing matches with medium coverage, with SPF.

  • 21 matches have no SPF listed and are not shown.

Closest shade matchClosest overall alternative: Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Neutral Warm Walnut (NW-092)

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
230 MalawiChange shade
Depth and undertone: Very deep · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
The match
Bobbi Brown
Neutral Warm Walnut (NW-092)
Depth and undertone: Very deep · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Overall match
78out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
53
Wear (Wear & performance)
61
Skin (Skin suitability)
60
Shade match
96out of 100
Colour
93
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$58SephoraSephora
Costs $34 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    23
    Shade match 74
    $60SephoraSephoraCosts $36 more

    Matches: Same radiant finishSame medium coverageClaims transfer resistance

    Differences: Slightly lighterOlive rather than neutral undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Olive rather than neutral undertone · Not marketed for oily/sensitive skin

    Retailer shade note: deep, warm olive

    Medium confidence· Digital match

    View match
  2. #3 · Lancôme

    Teint Idole Ultra Wear Care and Glow Foundation

    530W
    Shade match 83
    $53Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Similar undertone (warm vs neutral)Same medium coverageClaims transfer resistance

    Differences: Natural rather than radiant finishNot marketed for dry/oily skinContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry/oily skin · Contains drying alcohol

    Retailer shade note: deep with warm golden red undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 230 Malawi (Very deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Close colour
    • Very deep · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  2. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Very close colour
    • Very deep

    $14.99

    Ulta BeautyView at Ulta Beauty
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Close colour
    • Deep · Neutral undertone

    $31

    SephoraView at Sephora
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Slight colour difference
    • Deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  5. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Close colour
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Slight colour difference
    • Very deep · Warm · golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Neutral Warm Walnut (NW-092), against Juvia's Place I am Magic Natural Radiance Foundation in 230 Malawi. Every attribute compared, with its share of the score.

ComparedYour shade230 MalawiClosest matchNeutral Warm Walnut (NW-092)Score
Shade match55% of overall96
Colour93#794719#784212Very close colourColour difference 1.7 (0 is identical)
Depth97Very deepVery deepSameDepth difference: 2.0
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared53
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 78/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Neutral Warm Walnut (NW-092).

Same or better

  • Very close colour
  • Same neutral undertone
  • Same medium coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel
  • Adds SPF 15

Different

  • Matte finish instead of radiant
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceListed (fragrance)Listed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy Neutral Warm Walnut (NW-092)

Best price
$58SephoraSephora
Costs $34 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.