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I am Magic Natural Radiance Foundation 330 Accra dupes and alternatives Juvia's Place

Deep · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: L'Oréal Paris Age Perfect Radiant Serum Foundation 130 Sienna

The equivalent shade: scored on colour, depth and undertone only.

The match
L'Oréal Paris
130 Sienna
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Shade match
94out of 100
Colour
92
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$14.97WalmartWalmart
$9.03 less (38%)

Your shade $24 at Ulta Beauty

Closest overall alternative: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y13

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Natasha Denona
Y13
Depth and undertone: Deep · Warm · yellow
Finish and coverage: Radiant · Medium coverage
Overall match
84out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
89
Wear (Wear & performance)
58
Skin (Skin suitability)
60
Match price
$52Ulta BeautyUlta Beauty
Costs $28 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $72Ulta BeautyUlta BeautyCosts $48 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $52SephoraSephoraCosts $28 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Not marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: dark neutral

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N9 Neutral Medium Deep
    Shade match 92
    $13.99Ulta BeautyUlta Beauty(product price)$10.01 less (42%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match
  4. Shade match 87
    $34Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Similar undertone (warm vs neutral)Same medium coverageClaims not settling into lines

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Retailer shade note: dark brown skin w/golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 330 Accra (Deep · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N72

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N72

    • Looks identical
    • Deep · Neutral undertone

    $35

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC55

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC55

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    22NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 22NW

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Mocha 11

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Mocha 11

    • Very close colour
    • Deep · Olive · warm olive undertone

    $39

  5. Revlon ColorStay Skin Awaken Concealer

    Truffle

    Revlon ColorStay Skin Awaken Concealer, shade Truffle

    • Very close colour
    • Deep

    $14.99

  6. Rare Beauty Liquid Touch Brightening Concealer

    520W

    Rare Beauty Liquid Touch Brightening Concealer, shade 520W

    • Close colour
    • Deep · Warm · golden undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Age Perfect Radiant Serum Foundation in 130 Sienna, against Juvia's Place I am Magic Natural Radiance Foundation in 330 Accra. Every attribute compared, with its share of the score.

ComparedYour shade330 AccraClosest shade match130 SiennaScore
Shade match55% of overall94
Colour92#8a5528#8c5a32Very close colourColour difference 2.1 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 78/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Age Perfect Radiant Serum Foundation in 130 Sienna.

Same or better

  • $9.03 less
  • Very close colour
  • Same neutral undertone
  • Same medium coverage
  • Claims not settling into lines
  • Claims a lightweight feel
  • No fragrance listed
  • Adds SPF 50

Different

  • Natural finish instead of radiant
  • No long-wear claim
  • Not marketed for combination/dry/normal/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 50
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y13, against Juvia's Place I am Magic Natural Radiance Foundation in 330 Accra. Every attribute compared, with its share of the score.

ComparedYour shade330 AccraClosest overall alternativeY13Score
Shade match55% of overall91
Colour92#8a5528#86532dVery close colourColour difference 2.0 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.4
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared58
Longevity70Long-wearing18-hour wearSome differenceThe match claims 18-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 84/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y13.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same radiant finish
  • Same medium coverage
  • Claims a blurring effect
  • Claims not settling into lines
  • No fragrance listed

Different

  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconehigh silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Where to buy

Closest shade match

L'Oréal Paris Age Perfect Radiant Serum Foundation 130 Sienna

Best price
$14.97WalmartWalmart
$9.03 less (38%)

Your shade $24 at Ulta Beauty

Closest overall alternative

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation Y13

Match price
$52Ulta BeautyUlta Beauty
Costs $28 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.