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I am Magic Natural Radiance Foundation 730 Isla dupes and alternatives Juvia's Place

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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13 of 33

Only showing matches with a radiant finish, without talc.

Closest shade match: Maybelline Fit Me Dewy + Smooth Foundation Light Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
730 IslaChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Medium coverage
The match
Maybelline
Light Beige
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Light coverage
Shade match
97out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$12.01 less (50%)

Your shade $24 at Ulta Beauty · lowest price $9.12 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Polite Society More Than a Pretty Face Skin-Caring Foundation Very Light Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
730 IslaChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Medium coverage
The match
Polite Society
Very Light Warm
Depth and undertone: Fair · Warm · golden
Finish and coverage: Radiant · Full coverage
Overall match
90out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
91
Wear (Wear & performance)
63
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $18 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Maracuja Juicy Glow Tint

    20S Light Sand
    Shade match 95
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    No material differences in the data we have.

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Retailer shade note: light skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Chanel

    LES BEIGES Healthy Glow Foundation Hydration and Longwear

    BO33
    Shade match 87
    $69Ulta BeautyUlta Beauty(product price)Costs $45 more

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Olive rather than warm undertoneLight rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than warm undertone · Light rather than medium coverage

    Retailer shade note: medium, olive undertone

    Medium confidence· Digital match

    View match
  3. #5 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    3
    Shade match 96
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    74
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: FAIR TO LIGHT WITH WARM UNDERTONES

    Medium confidence· Digital match

    View match
  4. #6 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 2.5 ZWEI.5
    Shade match 95
    $26$52Ulta BeautyUlta BeautyCosts $2 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: Light, Warm Undertones

    Medium confidence· Digital match

    View match
  5. #7 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light 3
    Shade match 94
    $69SephoraSephoraCosts $45 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: No long-wear claimNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No long-wear claim · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: light with yellow undertones

    Medium confidence· Digital match

    View match
  6. #8 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LN4
    Shade match 90
    $49SephoraSephoraCosts $25 more

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Neutral rather than warm undertoneNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    20

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: light neutral 4

    Medium confidence· Digital match

    View match
  7. #9 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 3 - Drei
    Shade match 91
    $52Ulta BeautyUlta BeautyCosts $28 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: Light/Medium, Warm Neutral Undertones

    Medium confidence· Digital match

    View match
  8. #10 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LN1
    Shade match 86
    $49SephoraSephoraCosts $25 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Neutral rather than warm undertoneNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: light neutral 1

    Medium confidence· Digital match

    View match
  9. #11 · Tarte

    Maracuja Juicy Glow Tint

    22B Light Beige
    Shade match 80
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: light skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  10. #12 · Haleys Beauty

    Re-form Luminous Skin Foundation

    3.25 Light/Medium - Neutral
    Shade match 86
    $39Ulta BeautyUlta BeautyCosts $15 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Neutral rather than warm undertoneNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: 3.25 Light/Medium - Neutral

    Medium confidence· Digital match

    View match
  11. #13 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    150 Y
    Shade match 95
    $24SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: light skin with yellow undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 730 Isla (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1.5W

    • Looks identical
    • Fair · Warm · yellow undertone

    $31

    Ulta BeautyView at Ulta Beauty
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11.5

    • Looks identical
    • Fair · Warm · peach undertone

    $30

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Macadamia

    NARS Soft Matte Complete Concealer, shade Macadamia

    • Looks identical
    • Fair · Warm undertone

    $36

    SephoraView at Sephora
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Shortbread

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Shortbread

    • Looks identical
    • Fair · Warm · golden undertone

    $36

    SephoraView at Sephora
  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.4

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.4

    • Looks identical
    • Fair · Warm · peach undertone

    $42

    SephoraView at Sephora
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 1

    • Looks identical
    • Fair · Warm · peach undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Dewy + Smooth Foundation in Light Beige, against Juvia's Place I am Magic Natural Radiance Foundation in 730 Isla. Every attribute compared, with its share of the score.

ComparedYour shade730 IslaClosest shade matchLight BeigeScore
Shade match55% of overall97
Colour95#f1c79c#f6c89eLooks identicalColour difference 1.4 (0 is identical)
Depth98FairFairSameDepth difference: 1.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared82
Finish100RadiantRadiantSameSame radiant finish
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveDry, normalBoth marketed for dry/​normal skin
Overall match 82/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Dewy + Smooth Foundation in Light Beige.

Same or better

  • $12.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same radiant finish
  • Claims a lightweight feel
  • No fragrance listed
  • Adds SPF 18

Different

  • Light rather than medium coverage
  • No long-wear claim
  • Not marketed for combination/oily/sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 18
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Light Warm, against Juvia's Place I am Magic Natural Radiance Foundation in 730 Isla. Every attribute compared, with its share of the score.

ComparedYour shade730 IslaClosest overall alternativeVery Light WarmScore
Shade match55% of overall97
Colour95#f1c79c#f7cca2Looks identicalColour difference 1.3 (0 is identical)
Depth96FairFairSameDepth difference: 2.7
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 90/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Light Warm.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same radiant finish
  • Full rather than medium coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy

Closest shade match

Maybelline Fit Me Dewy + Smooth Foundation Light Beige

Match price
$11.99Ulta BeautyUlta Beauty
$12.01 less (50%)

Your shade $24 at Ulta Beauty · lowest price $9.12 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Polite Society More Than a Pretty Face Skin-Caring Foundation Very Light Warm

Match price
$42Ulta BeautyUlta Beauty
Costs $18 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.