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I am Magic Natural Radiance Foundation 730 Isla dupes and alternatives Juvia's Place

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: NARS Pure Radiant Tinted Moisturizer SPF 30 St. Moritz

The equivalent shade: scored on colour, depth and undertone only.

The match
NARS
St. Moritz
Depth and undertone: Fair · Warm · golden
Finish and coverage: Natural · Light coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$50Ulta BeautyUlta Beauty
Costs $26 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Polite Society More Than a Pretty Face Skin-Caring Foundation Very Light Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Polite Society
Very Light Warm
Depth and undertone: Fair · Warm · golden
Finish and coverage: Radiant · Full coverage
Overall match
90out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
91
Wear (Wear & performance)
63
Skin (Skin suitability)
100
Match price
$42Ulta BeautyUlta Beauty
Costs $18 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Maracuja Juicy Glow Tint

    20S Light Sand
    Shade match 95
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    No material differences in the data we have.

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Retailer shade note: light skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $69Ulta BeautyUlta Beauty(product price)Costs $45 more

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Olive rather than warm undertoneLight rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than warm undertone · Light rather than medium coverage

    Retailer shade note: medium, olive undertone

    Medium confidence· Digital match

    View match
  3. #5 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    3
    Shade match 96
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    74
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: FAIR TO LIGHT WITH WARM UNDERTONES

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Light Reflecting Foundation

    Salzburg
    Shade match 95
    $55SephoraSephoraCosts $31 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: L3.5 - Light with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  5. Shade match 95
    $39SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: moderately fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 2.5 ZWEI.5
    Shade match 95
    $26$52Ulta BeautyUlta BeautyCosts $2 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: Light, Warm Undertones

    Medium confidence· Digital match

    View match
  7. Shade match 95
    $53Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for dry/oily skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry/oily skin · Contains drying alcohol

    Retailer shade note: fair - light with warm yellow undertones

    Medium confidence· Digital match

    View match
  8. #10 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light 3
    Shade match 94
    $69SephoraSephoraCosts $45 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: No long-wear claimNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No long-wear claim · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: light with yellow undertones

    Medium confidence· Digital match

    View match
  9. #11 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LN4
    Shade match 90
    $49SephoraSephoraCosts $25 more

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Neutral rather than warm undertoneNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    20

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: light neutral 4

    Medium confidence· Digital match

    View match
  10. #12 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Light Medium Neutral Warm 190
    Shade match 94
    $45SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: Light medium with neutral yellow undertones

    Medium confidence· Digital match

    View match
  11. #13 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 3 - Drei
    Shade match 91
    $52Ulta BeautyUlta BeautyCosts $28 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: Light/Medium, Warm Neutral Undertones

    Medium confidence· Digital match

    View match
  12. Shade match 95
    $22Ulta BeautyUlta Beauty(product price)$2 less (8%)

    Matches: Very close colourSame warm undertoneNo fragrance listed

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  13. #15 · about-face

    THE PERFORMER Skin-Focused Foundation

    L2NEUTRAL
    Shade match 90
    $25Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 95
    $54Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  15. #17 · about-face

    THE PERFORMER Skin-Focused Foundation

    L2OLIVE
    Shade match 90
    $25Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Olive rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: light with olive undertones

    Medium confidence· Digital match

    View match
  16. #18 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Bisque
    Shade match 95
    $3.89$5.99Ulta BeautyUlta Beauty$20.11 less (84%)

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  17. #19 · Maybelline

    Fit Me Dewy + Smooth Foundation

    Light Beige
    Shade match 97
    $11.99Ulta BeautyUlta Beauty$12.01 less (50%)

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNo long-wear claimNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  18. Shade match 95
    $45Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame warm undertoneClaims transfer resistance

    Differences: Natural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage

    Retailer shade note: level-one light with a warm undertone

    Medium confidence· Digital match

    View match
  19. #21 · Sephora Collection

    Best Skin Ever Liquid Foundation

    14O
    Shade match 88
    $24SephoraSephoraSame price

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Olive rather than warm undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: light with olive undertones

    Medium confidence· Digital match

    View match
  20. #22 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LN1
    Shade match 86
    $49SephoraSephoraCosts $25 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Neutral rather than warm undertoneNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: light neutral 1

    Medium confidence· Digital match

    View match
  21. #23 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    50 Golden Beige
    Shade match 99
    $18.99Ulta BeautyUlta Beauty$5.01 less (21%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    99
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    20

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  22. #24 · NARS

    Natural Radiant Longwear Foundation

    Salzburg - Light 3.5
    Shade match 95
    $55SephoraSephoraCosts $31 more

    Matches: Very close colourSame warm undertoneClaims transfer resistance

    Differences: Natural rather than radiant finishFull rather than medium coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · Not marketed for oily/sensitive skin

    Retailer shade note: L3.5 - light with warm undertones

    Medium confidence· Digital match

    View match
  23. #25 · Tarte

    Maracuja Juicy Glow Tint

    22B Light Beige
    Shade match 80
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: light skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  24. #26 · Haleys Beauty

    Re-form Luminous Skin Foundation

    3.25 Light/Medium - Neutral
    Shade match 86
    $39Ulta BeautyUlta BeautyCosts $15 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Neutral rather than warm undertoneNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: 3.25 Light/Medium - Neutral

    Medium confidence· Digital match

    View match
  25. Shade match 85
    $59Ulta BeautyUlta Beauty(product price)Costs $35 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish

    Retailer shade note: buff beige with neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · Sephora Collection

    Best Skin Ever Liquid Foundation

    13N
    Shade match 86
    $24SephoraSephoraSame price

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  27. Shade match 99
    $40SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing

    Differences: Matte rather than radiant finishFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    99
    Finish & visual result
    43
    Wear & performance
    76
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for light to medium skin with warm undertones

    Medium confidence· Digital match

    View match
  28. #30 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Creamy Vanilla
    Shade match 97
    $12.99Ulta BeautyUlta Beauty(product price)$11.01 less (46%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing

    Differences: Matte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    97
    Finish & visual result
    34
    Wear & performance
    100
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  29. #31 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    150 Y
    Shade match 95
    $24SephoraSephoraSame price

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: light skin with yellow undertones

    Medium confidence· Digital match

    View match
  30. #32 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    10.5Y Light
    Shade match 99
    $24SephoraSephoraSame price

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than medium coverageNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    99
    Finish & visual result
    43
    Wear & performance
    80
    Skin suitability
    20

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: light, yellow undertone

    Medium confidence· Digital match

    View match
  31. #33 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    C3
    Shade match 98
    $39SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    35
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: very fair beige with light golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 730 Isla (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1.5W

    • Looks identical
    • Fair · Warm · yellow undertone

    $31

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11.5

    • Looks identical
    • Fair · Warm · peach undertone

    $30

  3. NARS Soft Matte Complete Concealer

    Macadamia

    NARS Soft Matte Complete Concealer, shade Macadamia

    • Looks identical
    • Fair · Warm undertone

    $36

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Shortbread

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Shortbread

    • Looks identical
    • Fair · Warm · golden undertone

    $36

  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.4

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.4

    • Looks identical
    • Fair · Warm · peach undertone

    $42

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 1

    • Looks identical
    • Fair · Warm · peach undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Pure Radiant Tinted Moisturizer SPF 30 in St. Moritz, against Juvia's Place I am Magic Natural Radiance Foundation in 730 Isla. Every attribute compared, with its share of the score.

ComparedYour shade730 IslaClosest shade matchSt. MoritzScore
Shade match55% of overall99
Colour98#f1c79c#f1c699Looks identicalColour difference 0.6 (0 is identical)
Depth99FairFairSameDepth difference: 0.4
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveDry, normalBoth marketed for dry/​normal skin
Overall match 79/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Pure Radiant Tinted Moisturizer SPF 30 in St. Moritz.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Light rather than medium coverage
  • Claims a lightweight feel
  • Adds SPF 30

Different

  • Natural finish instead of radiant
  • No long-wear claim
  • Not marketed for combination/oily/sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Light Warm, against Juvia's Place I am Magic Natural Radiance Foundation in 730 Isla. Every attribute compared, with its share of the score.

ComparedYour shade730 IslaClosest overall alternativeVery Light WarmScore
Shade match55% of overall97
Colour95#f1c79c#f7cca2Looks identicalColour difference 1.3 (0 is identical)
Depth96FairFairSameDepth difference: 2.7
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 90/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Light Warm.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same radiant finish
  • Full rather than medium coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Where to buy

Closest shade match

NARS Pure Radiant Tinted Moisturizer SPF 30 St. Moritz

Match price
$50Ulta BeautyUlta Beauty
Costs $26 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Polite Society More Than a Pretty Face Skin-Caring Foundation Very Light Warm

Match price
$42Ulta BeautyUlta Beauty
Costs $18 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.