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I am Magic Natural Radiance Foundation 205 Tanzania dupes and alternatives Juvia's Place

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free29No drying alcohol26Vegan8Cruelty-free9Oil-free4With SPF5Mineral2

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32 matches

Closest shade match: KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 092

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
205 TanzaniaChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Radiant · Medium coverage
The match
KVD Beauty
Deep 092
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Full coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
Costs $18 more

Your shade $24 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L.A. Girl Pro Coverage Liquid Foundation Rich Cocoa

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
205 TanzaniaChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Radiant · Medium coverage
The match
L.A. Girl
Rich Cocoa
Depth and undertone: Very deep
Finish and coverage: Radiant · Full coverage
Overall match
90out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
91
Wear (Wear & performance)
100
Skin (Skin suitability)
80
Medium confidence· Digital matchWhy it matches
Best price
$10Ulta BeautyUlta Beauty
$14 less (58%)

Your shade $24 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    21 Neutral
    Shade match 97
    $58SephoraSephoraCosts $34 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    450
    Shade match 96
    $44SephoraSephoraCosts $20 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  3. #5 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    26 Neutral
    Shade match 95
    $58SephoraSephoraCosts $34 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    473N Teak
    Shade match 95
    $49SephoraSephoraCosts $25 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: for deep skin with rosy neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Neutral Rich
    Shade match 89
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage

    Retailer shade note: tan to deep complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  6. #8 · Haleys Beauty

    Re-form Luminous Skin Foundation

    7.25 Dark - Neutral
    Shade match 92
    $39Ulta BeautyUlta BeautyCosts $15 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Not marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Not marketed for combination/dry/normal/oily skin

    Retailer shade note: 7.25 Dark - Neutral

    Medium confidence· Digital match

    View match
  7. #9 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Sweet Coco
    Shade match 97
    $3.89$5.99Ulta BeautyUlta Beauty$20.11 less (84%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  8. #10 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    23 Golden Neutral
    Shade match 90
    $58SephoraSephoraCosts $34 more

    Matches: Same neutral undertoneSame radiant finishSame medium coverage

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: dark with golden neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    64 Dark
    Shade match 86
    $56Ulta BeautyUlta Beauty(product price)Costs $32 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage

    Retailer shade note: dark with warm gold undertones

    Medium confidence· Digital match

    View match
  10. #12 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    25 Golden Olive
    Shade match 90
    $58SephoraSephoraCosts $34 more

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: dark with golden olive undertones

    Medium confidence· Digital match

    View match
  11. #13 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Hot Fudge 550R
    Shade match 91
    $37SephoraSephoraCosts $13 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: Rich skin with a neutral-red undertone

    Medium confidence· Digital match

    View match
  12. #14 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 33
    Shade match 92
    $69Ulta BeautyUlta Beauty(product price)Costs $45 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: No long-wear claimNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No long-wear claim · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep with neutral red undertones

    Medium confidence· Digital match

    View match
  13. #15 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    476N
    Shade match 96
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry/sensitive skin

    Retailer shade note: for medium deep skintones with neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    470
    Shade match 87
    $44SephoraSephoraCosts $20 more

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  15. #17 · Revolution Beauty

    Superdewy Cushion Foundation

    Dark Neutral Cool
    Shade match 91
    $14Ulta BeautyUlta Beauty(product price)$10 less (42%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  16. #18 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    70 Deep
    Shade match 83
    $56Ulta BeautyUlta Beauty(product price)Costs $32 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage

    Retailer shade note: deep with warm gold undertones

    Medium confidence· Digital match

    View match
  17. #19 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Deep
    Shade match 90
    $41Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Slightly lighterNatural rather than radiant finishLight rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Light rather than medium coverage

    Retailer shade note: deep with a neutral undertone

    Medium confidence· Digital match

    View match
  18. #20 · Tarte

    Amazonian Clay Blurring Powder Foundation

    58S Rich Sand
    Shade match 90
    $40SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than radiant finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Not marketed for dry/sensitive skin

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  19. #21 · Hourglass

    Veil Hydrating Skin Tint Foundation

    16
    Shade match 81
    $49SephoraSephoraCosts $25 more

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Slightly deeperSlightly cooler undertoneLight rather than medium coverage

    Score details
    Shade match
    81
    Finish & visual result
    82
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Light rather than medium coverage · Not marketed for oily/sensitive skin

    Retailer shade note: Deep with cool undertones

    Medium confidence· Digital match

    View match
  20. #22 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    P10
    Shade match 83
    $52SephoraSephoraCosts $28 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: deep peach

    Medium confidence· Digital match

    View match
  21. #23 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 32
    Shade match 87
    $69Ulta BeautyUlta Beauty(product price)Costs $45 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: No long-wear claimNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No long-wear claim · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  22. #24 · Smashbox

    Always On Skin-Balancing Foundation

    T20N
    Shade match 90
    $45Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame neutral undertoneClaims transfer resistance

    Differences: Natural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage

    Retailer shade note: level-two tan with a neutral undertone

    Medium confidence· Digital match

    View match
  23. #25 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    22 Golden Olive
    Shade match 82
    $58SephoraSephoraCosts $34 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly lighterSlightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: dark with golden olive undertones

    Medium confidence· Digital match

    View match
  24. #26 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    27 W
    Shade match 87
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: dark deep with warm undertone

    Medium confidence· Digital match

    View match
  25. #27 · Youngblood

    BeyondBlur Skin Perfecting Foundation

    DW5
    Shade match 94
    $58Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural matte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    45
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural matte rather than radiant finish · Full rather than medium coverage

    Retailer shade note: deep warm with slightly neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · Clinique

    Daily Calm Makeup Balm Foundation

    Deep 2
    Shade match 91
    $49Ulta BeautyUlta BeautyCosts $25 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  27. #29 · about-face

    THE PERFORMER Skin-Focused Foundation

    D2OLIVE
    Shade match 82
    $25Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same medium coverageClaims a skin-like finishBoth claim long-wearing

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: deep with olive undertones

    Medium confidence· Digital match

    View match
  28. #30 · Fenty Beauty

    Pro Filt'r Fluid Flex Natural Matte Longwear Foundation

    446N
    Shade match 90
    $48SephoraSephoraCosts $24 more

    Matches: Same neutral undertoneSame medium coverageClaims a skin-like finish

    Differences: Natural rather than radiant finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry/sensitive skin

    Retailer shade note: for medium deep skintones with neutral undertones

    Medium confidence· Digital match

    View match
  29. #31 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    57N Deep
    Shade match 97
    $24SephoraSephoraSame price

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than medium coverageNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    43
    Wear & performance
    80
    Skin suitability
    20

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: deep, neutral undertone

    Medium confidence· Digital match

    View match
  30. #32 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Deep 57 Neutral
    Shade match 97
    $45Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishFull rather than medium coverageContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    36
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Contains drying alcohol

    Retailer shade note: for very deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 205 Tanzania (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Very close colour
    • Very deep · Neutral undertone

    $30

    SephoraView at Sephora
  2. L'Oréal Paris True Match Radiant Serum Concealer

    N11

    L'Oréal Paris True Match Radiant Serum Concealer, shade N11

    • Very close colour
    • Deep · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Looks identical
    • Very deep

    $14.99

    Ulta BeautyView at Ulta Beauty
  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $31

    SephoraView at Sephora
  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N71

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N71

    • Very close colour
    • Very deep · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Close colour
    • Deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 092, against Juvia's Place I am Magic Natural Radiance Foundation in 205 Tanzania. Every attribute compared, with its share of the score.

ComparedYour shade205 TanzaniaClosest shade matchDeep 092Score
Shade match55% of overall99
Colour98#784421#784321Looks identicalColour difference 0.5 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.4
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveCombination, oilyBoth marketed for combination/​oily skin
Overall match 80/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 092.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • Full rather than medium coverage
  • Not marketed for dry/normal/sensitive skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

L.A. Girl Pro Coverage Liquid Foundation in Rich Cocoa, against Juvia's Place I am Magic Natural Radiance Foundation in 205 Tanzania. Every attribute compared, with its share of the score.

ComparedYour shade205 TanzaniaClosest overall alternativeRich CocoaScore
Shade match55% of overall88
Colour93#784421#7b4425Very close colourColour difference 1.7 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 90/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L.A. Girl Pro Coverage Liquid Foundation in Rich Cocoa.

Same or better

  • $14 less
  • Very close colour
  • Same radiant finish
  • Full rather than medium coverage
  • Both claim long-wearing

Different

  • Not marketed for sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 092

Best price
$42Ulta BeautyUlta Beauty
Costs $18 more

Your shade $24 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L.A. Girl Pro Coverage Liquid Foundation Rich Cocoa

Best price
$10Ulta BeautyUlta Beauty
$14 less (58%)

Your shade $24 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.