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I am Magic Natural Radiance Foundation 530 Ibiza dupes and alternatives Juvia's Place

Medium light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Juvia's Place I Am Magic Velvety Matte Foundation 400 Ethiopia

The equivalent shade: scored on colour, depth and undertone only.

The match
Juvia's Place
400 Ethiopia
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
Costs $9.60 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Make Up For Ever HD Skin Hydra Glow Hydrating Foundation 3Y42 - Warm Praline

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Make Up For Ever
3Y42 - Warm Praline
Depth and undertone: Medium light · Warm · peach
Finish and coverage: Radiant · Medium coverage
Overall match
92out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
89
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Best price
$49SephoraSephora
Costs $34.60 more

Your shade $14.40 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Light 210 N
    Shade match 94
    $16Ulta BeautyUlta Beauty(product price)Costs $1.60 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Full rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    80

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Light 280 N
    Shade match 92
    $16Ulta BeautyUlta Beauty(product price)Costs $1.60 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Full rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    80

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Light 250 W
    Shade match 92
    $16Ulta BeautyUlta BeautyCosts $1.60 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Full rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    80

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  4. #6 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Tan Neutral
    Shade match 91
    $42Ulta BeautyUlta Beauty(product price)Costs $27.60 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    91
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: medium tan with neutral to golden undertone for medium to light tan skin

    Medium confidence· Digital match

    View match
  5. Shade match 92
    $60SephoraSephoraCosts $45.60 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: medium, warm golden

    Medium confidence· Digital match

    View match
  6. #8 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Tan Warm
    Shade match 90
    $42Ulta BeautyUlta Beauty(product price)Costs $27.60 more

    Matches: Near-identical swatch colourSame radiant finishBoth claim long-wearing

    Differences: Olive rather than neutral undertoneFull rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    63
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Olive rather than neutral undertone · Full rather than medium coverage

    Retailer shade note: medium tan with golden to olive undertone for medium to light tan skin

    Medium confidence· Digital match

    View match
  7. Shade match 92
    $60SephoraSephoraCosts $45.60 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: medium, warm peach

    Medium confidence· Digital match

    View match
  8. #10 · Estée Lauder

    Futurist Hydra Rescue Moisturizing Foundation SPF 45

    4W1 Honey Bronze
    Shade match 94
    $55SephoraSephoraCosts $40.60 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: No long-wear claimNot marketed for combination/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: No long-wear claim · Not marketed for combination/sensitive skin

    Retailer shade note: medium tan with warm golden undertones

    Medium confidence· Digital match

    View match
  9. #11 · about-face

    THE PERFORMER Skin-Focused Foundation

    M2NEUTRAL
    Shade match 95
    $25Ulta BeautyUlta Beauty(product price)Costs $10.60 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 93
    $52SephoraSephoraCosts $37.60 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Not marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: tan neutral

    Medium confidence· Digital match

    View match
  11. #13 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Medium 310 C
    Shade match 83
    $16Ulta BeautyUlta Beauty(product price)Costs $1.60 more

    Matches: Near-identical swatch colourSame radiant finishBoth claim long-wearing

    Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    80

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  12. #14 · ILIA

    True Skin Serum Foundation

    Aran SF.6.5
    Shade match 96
    $56SephoraSephoraCosts $41.60 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for combination/oily skin

    Score details
    Shade match
    96
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for combination/oily skin

    Retailer shade note: medium with neutral peach undertones

    Medium confidence· Digital match

    View match
  13. #15 · Haleys Beauty

    Re-form Luminous Skin Foundation

    5.00 Medium/Tan - Warm
    Shade match 95
    $39Ulta BeautyUlta BeautyCosts $24.60 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Not marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    20

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Not marketed for combination/dry/normal/oily skin

    Retailer shade note: 5.00 Medium/Tan - Warm

    Medium confidence· Digital match

    View match
  14. Shade match 90
    $63Ulta BeautyUlta Beauty(product price)Costs $48.60 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Luminous rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  15. #17 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 4 - Vier
    Shade match 94
    $52Ulta BeautyUlta BeautyCosts $37.60 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: Medium, Neutral Peachy Undertones

    Medium confidence· Digital match

    View match
  16. #18 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Gingerbread 430N
    Shade match 94
    $37SephoraSephoraCosts $22.60 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: Tan skin with a golden-neutral undertone

    Medium confidence· Digital match

    View match
  17. #19 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC30
    Shade match 93
    $46Ulta BeautyUlta Beauty(product price)Costs $31.60 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: light to medium beige with golden undertone for light to medium skin

    Medium confidence· Digital match

    View match
  18. #20 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    230W Papyrus
    Shade match 93
    $49SephoraSephoraCosts $34.60 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: for darker medium skin with warm undertones

    Medium confidence· Digital match

    View match
  19. #21 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MW8.5
    Shade match 91
    $49SephoraSephoraCosts $34.60 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Not marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: medium warm 8.5

    Medium confidence· Digital match

    View match
  20. #22 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    32 Medium Neutral
    Shade match 91
    $8Ulta BeautyUlta Beauty(product price)$6.40 less (44%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · Sephora Collection

    Best Skin Ever Liquid Foundation

    26N
    Shade match 93
    $24SephoraSephoraCosts $9.60 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  22. Shade match 92
    $49SephoraSephoraCosts $34.60 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: for medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 15
    Shade match 93
    $69SephoraSephoraCosts $54.60 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: No long-wear claimNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No long-wear claim · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with golden neutral undertones

    Medium confidence· Digital match

    View match
  24. Shade match 91
    $38SephoraSephoraCosts $23.60 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry/sensitive skin

    Retailer shade note: medium (neutral)

    Medium confidence· Digital match

    View match
  25. #27 · NARS

    Light Reflecting Foundation

    Valencia
    Shade match 91
    $55SephoraSephoraCosts $40.60 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: M5 - Medium to medium-deep with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  26. #28 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Light Medium 13
    Shade match 92
    $69SephoraSephoraCosts $54.60 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: No long-wear claimNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No long-wear claim · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: light medium with yellow neutral undertones

    Medium confidence· Digital match

    View match
  27. #29 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 16
    Shade match 92
    $69SephoraSephoraCosts $54.60 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: No long-wear claimNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No long-wear claim · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with peach undertones

    Medium confidence· Digital match

    View match
  28. #30 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F11.5C
    Shade match 94
    $14Ulta BeautyUlta Beauty(product price)$0.40 less (3%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    50
    Wear & performance
    80
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: medium or tan skin tones with a warm red undertone

    Medium confidence· Digital match

    View match
  29. #31 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 2
    Shade match 96
    $49Ulta BeautyUlta BeautyCosts $34.60 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  30. #32 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Honey (W-064)
    Shade match 96
    $58SephoraSephoraCosts $43.60 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than radiant finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    53
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry/sensitive skin

    Retailer shade note: Medium to Dark, warm neutral undertones

    Medium confidence· Digital match

    View match
  31. #33 · Maybelline

    Fit Me Matte + Poreless Foundation

    Toffee 330
    Shade match 98
    $11.99Ulta BeautyUlta Beauty(product price)$2.41 less (17%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than radiant finishNot marketed for combination/dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    98
    Finish & visual result
    53
    Wear & performance
    60
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 530 Ibiza (Medium light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    9.5 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 9.5 Tan

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $36

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC37

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC37

    • Looks identical
    • Medium light · Neutral · neutral golden undertone

    $30

  3. Clinique Even Better All-Over Concealer + Eraser

    WN 98 Cream Caramel

    Clinique Even Better All-Over Concealer + Eraser, shade WN 98 Cream Caramel

    • Very close colour
    • Medium light · Neutral · neutral golden undertone

    $22

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    370

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 370

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $30

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Dune 7.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Dune 7.5

    • Looks identical
    • Medium light · Warm · golden undertone

    $39

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N42

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N42

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I Am Magic Velvety Matte Foundation in 400 Ethiopia, against Juvia's Place I am Magic Natural Radiance Foundation in 530 Ibiza. Every attribute compared, with its share of the score.

ComparedYour shade530 IbizaClosest shade match400 EthiopiaScore
Shade match55% of overall99
Colour98#db9c67#d99c66Looks identicalColour difference 0.7 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.3
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared34
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 78/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 400 Ethiopia.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Both claim long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of radiant
  • Full rather than medium coverage

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 3Y42 - Warm Praline, against Juvia's Place I am Magic Natural Radiance Foundation in 530 Ibiza. Every attribute compared, with its share of the score.

ComparedYour shade530 IbizaClosest overall alternative3Y42 - Warm PralineScore
Shade match55% of overall93
Colour96#db9c67#dd9f6eLooks identicalColour difference 1.3 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.5
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 92/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 3Y42 - Warm Praline.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same radiant finish
  • Same medium coverage
  • Claims a blurring effect
  • Both claim long-wearing

Different

  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconemoderate silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Where to buy

Closest shade match

Juvia's Place I Am Magic Velvety Matte Foundation 400 Ethiopia

Match price
$24Ulta BeautyUlta Beauty
Costs $9.60 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Make Up For Ever HD Skin Hydra Glow Hydrating Foundation 3Y42 - Warm Praline

Best price
$49SephoraSephora
Costs $34.60 more

Your shade $14.40 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.