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I am Magic Natural Radiance Foundation 240 Lagos dupes and alternatives Juvia's Place

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free28No drying alcohol27Vegan5Cruelty-free11Oil-free2With SPF12Mineral1

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31 matches

Closest shade match: Saie Glowy Super Skin Tint Foundation 29

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
240 LagosChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Medium coverage
The match
Saie
29
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $16 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: L.A. Girl Pro Coverage Liquid Foundation Rich Cocoa

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
240 LagosChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Medium coverage
The match
L.A. Girl
Rich Cocoa
Depth and undertone: Very deep
Finish and coverage: Radiant · Full coverage
Overall match
90out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
91
Wear (Wear & performance)
100
Skin (Skin suitability)
80
Medium confidence· Digital matchWhy it matches
Best price
$10Ulta BeautyUlta Beauty
$14 less (58%)

Your shade $24 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Neutral Rich
    Shade match 95
    $39SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage

    Retailer shade note: tan to deep complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  2. #4 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    21 Neutral
    Shade match 97
    $58SephoraSephoraCosts $34 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    54H Deep Honey
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Near-identical swatch colourSame radiant finishClaims not settling into lines

    Differences: Slightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Hot Fudge 550R
    Shade match 96
    $37SephoraSephoraCosts $13 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: Rich skin with a neutral-red undertone

    Medium confidence· Digital match

    View match
  5. #7 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    60 Dark
    Shade match 91
    $56Ulta BeautyUlta Beauty(product price)Costs $32 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    450
    Shade match 94
    $44SephoraSephoraCosts $20 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  7. #9 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    P10
    Shade match 90
    $52SephoraSephoraCosts $28 more

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: deep peach

    Medium confidence· Digital match

    View match
  8. #10 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    70 Deep
    Shade match 87
    $56Ulta BeautyUlta Beauty(product price)Costs $32 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage

    Retailer shade note: deep with warm gold undertones

    Medium confidence· Digital match

    View match
  9. #11 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Sweet Coco
    Shade match 97
    $3.89$5.99Ulta BeautyUlta Beauty$20.11 less (84%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    61
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  10. #12 · Estée Lauder

    Futurist Skin Tint Serum Foundation SPF 20

    5N2 Amber Honey
    Shade match 95
    $33$55SephoraSephoraCosts $9 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    40

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for dry/oily/sensitive skin

    Retailer shade note: deep with neutral, subtle golden undertones

    Medium confidence· Digital match

    View match
  11. #13 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    24
    Shade match 85
    $60SephoraSephoraCosts $36 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for oily/sensitive skin

    Retailer shade note: deep, cool rosy

    Medium confidence· Digital match

    View match
  12. #14 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    470
    Shade match 90
    $44SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  13. #15 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 32
    Shade match 93
    $69Ulta BeautyUlta Beauty(product price)Costs $45 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: No long-wear claimNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No long-wear claim · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  14. #16 · Sephora Collection

    Best Skin Ever Liquid Foundation

    33O
    Shade match 91
    $24SephoraSephoraSame price

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: deep with olive undertones

    Medium confidence· Digital match

    View match
  15. #17 · Maybelline

    Fit Me Dewy + Smooth Foundation

    Java
    Shade match 98
    $11.99Ulta BeautyUlta Beauty$12.01 less (50%)

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNo long-wear claimNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  16. #18 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Deep
    Shade match 92
    $41Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishLight rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    58
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage

    Retailer shade note: deep with a neutral undertone

    Medium confidence· Digital match

    View match
  17. #19 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    440
    Shade match 88
    $44SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: warm bronze

    Medium confidence· Digital match

    View match
  18. #20 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    22 Golden Olive
    Shade match 88
    $58SephoraSephoraCosts $34 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: dark with golden olive undertones

    Medium confidence· Digital match

    View match
  19. #21 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 124 Sienna
    Shade match 89
    $39Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    25 Golden Olive
    Shade match 87
    $58SephoraSephoraCosts $34 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: dark with golden olive undertones

    Medium confidence· Digital match

    View match
  21. #23 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    RN9
    Shade match 85
    $52SephoraSephoraCosts $28 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertoneNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: deep rosy

    Medium confidence· Digital match

    View match
  22. #24 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    25W
    Shade match 87
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: dark with warm undertone

    Medium confidence· Digital match

    View match
  23. #25 · NARS

    Light Reflecting Foundation

    Iguaçu
    Shade match 87
    $55SephoraSephoraCosts $31 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: D3 - deep with neutral undertones, and an olive tone

    Medium confidence· Digital match

    View match
  24. #26 · about-face

    THE PERFORMER Skin-Focused Foundation

    D2OLIVE
    Shade match 86
    $25Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: deep with olive undertones

    Medium confidence· Digital match

    View match
  25. #27 · Lancôme

    Teint Idole Ultra Wear Care and Glow Foundation

    530W
    Shade match 89
    $53Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Near-identical swatch colourSame medium coverageClaims transfer resistance

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for dry/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for dry/oily skin · Contains drying alcohol

    Retailer shade note: deep with warm golden red undertones

    Medium confidence· Digital match

    View match
  26. #28 · Iconic London

    Super Smoother Blurring Skin Tint

    Neutral Deep
    Shade match 90
    $35Ulta BeautyUlta BeautyCosts $11 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Slightly lighterNatural rather than radiant finish

    Score details
    Shade match
    90
    Finish & visual result
    64
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish

    Medium confidence· Digital match

    View match
  27. #29 · Estée Lauder

    Futurist Skin Tint Serum Foundation SPF 20

    5C1 Rich Chestnut
    Shade match 89
    $33$55SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSame radiant finishClaims not settling into lines

    Differences: Slightly cooler undertoneLight rather than medium coverageNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    40

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than medium coverage · Not marketed for dry/oily/sensitive skin

    Retailer shade note: deep with cool, subtle red undertones

    Medium confidence· Digital match

    View match
  28. #30 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    55 Deep Warm
    Shade match 84
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  29. #31 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Deep
    Shade match 97
    $39SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    35
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No long-wear claim · Not marketed for dry/normal/sensitive skin

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 240 Lagos (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $31

    SephoraView at Sephora
  2. L'Oréal Paris True Match Radiant Serum Concealer

    N11

    L'Oréal Paris True Match Radiant Serum Concealer, shade N11

    • Very close colour
    • Deep · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Very close colour
    • Deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  5. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Very close colour
    • Very deep

    $14.99

    Ulta BeautyView at Ulta Beauty
  6. Dior Forever Skin Correct Full-Coverage Concealer

    8 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 8 Neutral

    • Close colour
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Saie Glowy Super Skin Tint Foundation in 29, against Juvia's Place I am Magic Natural Radiance Foundation in 240 Lagos. Every attribute compared, with its share of the score.

ComparedYour shade240 LagosClosest shade match29Score
Shade match55% of overall98
Colour97#814723#824624Looks identicalColour difference 0.9 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.1
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveNormal, dry, combination, sensitiveBoth marketed for combination/​dry/​normal/​sensitive skin
Overall match 81/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Saie Glowy Super Skin Tint Foundation in 29.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • No long-wear claim
  • Not marketed for oily skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

L.A. Girl Pro Coverage Liquid Foundation in Rich Cocoa, against Juvia's Place I am Magic Natural Radiance Foundation in 240 Lagos. Every attribute compared, with its share of the score.

ComparedYour shade240 LagosClosest overall alternativeRich CocoaScore
Shade match55% of overall87
Colour92#814723#7b4425Very close colourColour difference 1.9 (0 is identical)
Depth96DeepVery deepCloseDepth difference: 2.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 90/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L.A. Girl Pro Coverage Liquid Foundation in Rich Cocoa.

Same or better

  • $14 less
  • Very close colour
  • Same radiant finish
  • Full rather than medium coverage
  • Both claim long-wearing

Different

  • Not marketed for sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Saie Glowy Super Skin Tint Foundation 29

Best price
$40SephoraSephora
Costs $16 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

L.A. Girl Pro Coverage Liquid Foundation Rich Cocoa

Best price
$10Ulta BeautyUlta Beauty
$14 less (58%)

Your shade $24 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.