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I am Magic Natural Radiance Foundation 300 Gabon dupes and alternatives Juvia's Place

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Fit Me Dewy + Smooth Foundation Java

The equivalent shade: scored on colour, depth and undertone only.

The match
Maybelline
Java
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Light coverage
Shade match
99out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$12.01 less (50%)

Your shade $24 at Ulta Beauty · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 368

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Maybelline
368
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Buildable coverage
Overall match
94out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
76
Skin (Skin suitability)
100
Match price
$15.99Ulta BeautyUlta Beauty
$8.01 less (33%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $56Ulta BeautyUlta Beauty(product price)Costs $32 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    54H Deep Honey
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Near-identical swatch colourSame radiant finishClaims not settling into lines

    Differences: Slightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    52N Deep Neutral
    Shade match 88
    $42Ulta BeautyUlta BeautyCosts $18 more

    Matches: Near-identical swatch colourSame radiant finishClaims not settling into lines

    Differences: Slightly cooler undertoneBuildable rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage

    Retailer shade note: deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  4. Shade match 96
    $59Ulta BeautyUlta Beauty(product price)Costs $35 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: deep mahogany

    Medium confidence· Digital match

    View match
  5. Shade match 90
    $60SephoraSephoraCosts $36 more

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for oily/sensitive skin

    Retailer shade note: deep, cool rosy

    Medium confidence· Digital match

    View match
  6. #8 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Hot Fudge 550R
    Shade match 97
    $37SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: Rich skin with a neutral-red undertone

    Medium confidence· Digital match

    View match
  7. Shade match 94
    $58SephoraSephoraCosts $34 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Neutral Rich
    Shade match 91
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage

    Retailer shade note: tan to deep complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    True Match Nude Hyaluronic Tinted Serum

    8-10 Deep
    Shade match 96
    $20.99Ulta BeautyUlta Beauty(product price)$3.01 less (13%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNo long-wear claimContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. Shade match 93
    $58SephoraSephoraCosts $34 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match
  11. Shade match 94
    $39Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 97
    $70Ulta BeautyUlta BeautyCosts $46 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Timeless Hydrating Foundation

    57S Rich Sand
    Shade match 94
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage

    Medium confidence· Digital match

    View match
  14. Shade match 94
    $41Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishLight rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage

    Retailer shade note: deep with a neutral undertone

    Medium confidence· Digital match

    View match
  15. #17 · Iconic London

    Super Smoother Blurring Skin Tint

    Neutral Deep
    Shade match 96
    $35Ulta BeautyUlta BeautyCosts $11 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    96
    Finish & visual result
    64
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish

    Medium confidence· Digital match

    View match
  16. Shade match 96
    $70Ulta BeautyUlta BeautyCosts $46 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match
  17. #19 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    55 Deep Warm
    Shade match 89
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  18. Shade match 95
    $70Ulta BeautyUlta BeautyCosts $46 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match
  19. #21 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    25W
    Shade match 90
    $48SephoraSephoraCosts $24 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: dark with warm undertone

    Medium confidence· Digital match

    View match
  20. Shade match 88
    $44SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: warm bronze

    Medium confidence· Digital match

    View match
  21. #23 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 32
    Shade match 92
    $69Ulta BeautyUlta Beauty(product price)Costs $45 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: No long-wear claimNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No long-wear claim · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  22. #24 · NARS

    Light Reflecting Foundation

    Iguaçu
    Shade match 89
    $55SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: D3 - deep with neutral undertones, and an olive tone

    Medium confidence· Digital match

    View match
  23. Shade match 87
    $52SephoraSephoraCosts $28 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertoneNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: deep rosy

    Medium confidence· Digital match

    View match
  24. Shade match 88
    $58SephoraSephoraCosts $34 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: dark with golden olive undertones

    Medium confidence· Digital match

    View match
  25. Shade match 86
    $52SephoraSephoraCosts $28 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: deep peach

    Medium confidence· Digital match

    View match
  26. #28 · Tarte

    Timeless Hydrating Foundation

    57G Rich Golden
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage

    Medium confidence· Digital match

    View match
  27. Shade match 85
    $44SephoraSephoraCosts $20 more

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  28. #30 · Sephora Collection

    Best Skin Ever Liquid Foundation

    33O
    Shade match 87
    $24SephoraSephoraSame price

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: deep with olive undertones

    Medium confidence· Digital match

    View match
  29. #31 · Charlotte Tilbury

    Airbrush Flawless Foundation

    15 Neutral
    Shade match 98
    $52SephoraSephoraCosts $28 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than radiant finishContains drying alcohol

    Score details
    Shade match
    98
    Finish & visual result
    48
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than radiant finish · Contains drying alcohol

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 300 Gabon (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Looks identical
    • Deep · Neutral undertone

    $30

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $31

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Looks identical
    • Deep · Neutral · neutral golden undertone

    $30

  4. L'Oréal Paris True Match Radiant Serum Concealer

    N11

    L'Oréal Paris True Match Radiant Serum Concealer, shade N11

    • Very close colour
    • Deep · Neutral undertone

    $16.99

  5. Dior Forever Skin Correct Full-Coverage Concealer

    8 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 8 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $42

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Very close colour
    • Deep · Cool undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Dewy + Smooth Foundation in Java, against Juvia's Place I am Magic Natural Radiance Foundation in 300 Gabon. Every attribute compared, with its share of the score.

ComparedYour shade300 GabonClosest shade matchJavaScore
Shade match55% of overall99
Colour98#854c2a#834a28Looks identicalColour difference 0.7 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared82
Finish100RadiantRadiantSameSame radiant finish
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveDry, normalBoth marketed for dry/​normal skin
Overall match 83/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Dewy + Smooth Foundation in Java.

Same or better

  • $12.01 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish
  • Claims a lightweight feel
  • No fragrance listed
  • Adds SPF 18

Different

  • Light rather than medium coverage
  • No long-wear claim
  • Not marketed for combination/oily/sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 18
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 368, against Juvia's Place I am Magic Natural Radiance Foundation in 300 Gabon. Every attribute compared, with its share of the score.

ComparedYour shade300 GabonClosest overall alternative368Score
Shade match55% of overall95
Colour93#854c2a#864f32Very close colourColour difference 1.8 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.4
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared76
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 94/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 368.

Same or better

  • $8.01 less
  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Buildable rather than medium coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • No fragrance listed

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Fit Me Dewy + Smooth Foundation Java

Match price
$11.99Ulta BeautyUlta Beauty
$12.01 less (50%)

Your shade $24 at Ulta Beauty · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 368

Match price
$15.99Ulta BeautyUlta Beauty
$8.01 less (33%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.