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I am Magic Natural Radiance Foundation 550 Martinique dupes and alternatives Juvia's Place

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free25No drying alcohol26Vegan14Cruelty-free13Oil-free2With SPF6Mineral1

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32 matches

Closest shade match: bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Medium 35 Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
550 MartiniqueChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Medium coverage
The match
bareMinerals
Medium 35 Warm
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Full coverage
Shade match
100out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $18 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Dior Forever Skin Glow Foundation 4W Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
550 MartiniqueChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Medium coverage
The match
Dior
4W Warm
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Buildable coverage
Overall match
94out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
100
Wear (Wear & performance)
70
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $36 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    3Y42 - Warm Praline
    Shade match 95
    $49SephoraSephoraCosts $25 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: for medium to tan skin with peach undertones

    Medium confidence· Digital match

    View match
  2. #4 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    13
    Shade match 98
    $60SephoraSephoraCosts $36 more

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: medium, warm golden

    Medium confidence· Digital match

    View match
  3. #5 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Light 280 N
    Shade match 90
    $16Ulta BeautyUlta Beauty(product price)$8 less (33%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    80

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC30
    Shade match 99
    $46Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    99
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: light to medium beige with golden undertone for light to medium skin

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    Camo Hydrating CC Cream SPF 30

    Light 210 N
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)$8 less (33%)

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    80

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    30 Medium Warm
    Shade match 96
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MW8.5
    Shade match 96
    $49SephoraSephoraCosts $25 more

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Not marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    20

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: medium warm 8.5

    Medium confidence· Digital match

    View match
  8. #10 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    230W Papyrus
    Shade match 96
    $49SephoraSephoraCosts $25 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: for darker medium skin with warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · NARS

    Light Reflecting Foundation

    Valencia
    Shade match 96
    $55SephoraSephoraCosts $31 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: M5 - Medium to medium-deep with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match
  10. #12 · NARS

    Light Reflecting Foundation

    Syracuse
    Shade match 95
    $55SephoraSephoraCosts $31 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: MD1 - medium to medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  11. #13 · ILIA

    True Skin Serum Foundation

    Catalina SF7
    Shade match 96
    $56Ulta BeautyUlta Beauty(product price)Costs $32 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for combination/oily skin

    Score details
    Shade match
    96
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for combination/oily skin

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  12. #14 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Tan Warm
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Olive rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Olive rather than warm undertone · Full rather than medium coverage

    Retailer shade note: medium tan with golden to olive undertone for medium to light tan skin

    Medium confidence· Digital match

    View match
  13. #15 · Dior

    Forever Hydra Nude Foundation

    3.5N Neutral
    Shade match 90
    $60Ulta BeautyUlta Beauty(product price)Costs $36 more

    Matches: Near-identical swatch colourSame medium coverage

    Differences: Neutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish

    Retailer shade note: medium skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    485 Golden Sun
    Shade match 98
    $18.99Ulta BeautyUlta Beauty(product price)$5.01 less (21%)

    Matches: Near-identical swatch colourSame warm undertoneClaims transfer resistance

    Differences: Natural rather than radiant finishFull rather than medium coverageContains drying alcohol

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  15. #17 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 4 - Vier
    Shade match 92
    $52Ulta BeautyUlta BeautyCosts $28 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: Medium, Neutral Peachy Undertones

    Medium confidence· Digital match

    View match
  16. #18 · Estée Lauder

    Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15

    4W1 Honey Bronze
    Shade match 97
    $55Ulta BeautyUlta BeautyCosts $31 more

    Matches: Near-identical swatch colourSame warm undertoneNo fragrance listed

    Differences: Natural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    70
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  17. #19 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Medium Tan 21 Warm
    Shade match 98
    $41Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    98
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: medium tan warm

    Medium confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    Medium W220
    Shade match 97
    $16.99CVSCVS$7.01 less (29%)

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  19. #21 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F9W
    Shade match 96
    $14Ulta BeautyUlta Beauty(product price)$10 less (42%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    80
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: medium or tan skin tones with a yellow undertone

    Medium confidence· Digital match

    View match
  20. #22 · NARS

    Natural Radiant Longwear Foundation

    Syracuse - Medium Dark 1
    Shade match 99
    $55SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame warm undertoneClaims transfer resistance

    Differences: Natural rather than radiant finishFull rather than medium coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    99
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · Not marketed for oily/sensitive skin

    Retailer shade note: MD1 - medium to medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  21. #23 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F9.7W
    Shade match 96
    $14Ulta BeautyUlta Beauty(product price)$10 less (42%)

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: medium or tan skin tones with a warm undertone

    Medium confidence· Digital match

    View match
  22. #24 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F11.5C
    Shade match 96
    $14Ulta BeautyUlta Beauty(product price)$10 less (42%)

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: medium or tan skin tones with a warm red undertone

    Medium confidence· Digital match

    View match
  23. #25 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    27W Peach Tan
    Shade match 98
    $24Ulta BeautyUlta BeautySame price

    Matches: Near-identical swatch colourSame warm undertoneClaims a lightweight feel

    Differences: Natural rather than radiant finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage · No long-wear claim

    Retailer shade note: medium with yellow undertones

    Medium confidence· Digital match

    View match
  24. #26 · NARS

    Light Reflecting Foundation

    Vanuatu
    Shade match 90
    $55SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Olive rather than warm undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: M3.5 - medium to medium-deep with warm undertones, and an olive tone

    Medium confidence· Digital match

    View match
  25. #27 · Armani Beauty

    Luminous Silk Foundation

    6.25
    Shade match 97
    $69SephoraSephoraCosts $45 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for combination/sensitive skinContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for combination/sensitive skin · Contains drying alcohol

    Retailer shade note: medium, warm peach

    Medium confidence· Digital match

    View match
  26. #28 · MERIT

    The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Camel
    Shade match 90
    $38SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for dry/sensitive skin

    Retailer shade note: medium (neutral)

    Medium confidence· Digital match

    View match
  27. #29 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC37
    Shade match 88
    $46Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage

    Retailer shade note: medium beige with neutral undertone for medium skin

    Medium confidence· Digital match

    View match
  28. #30 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    32 Medium Neutral
    Shade match 87
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  29. #31 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    220 Y
    Shade match 97
    $24SephoraSephoraSame price

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Light rather than medium coverageNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium skin with yellow undertones

    Medium confidence· Digital match

    View match
  30. #32 · Maybelline

    Fit Me Matte + Poreless Foundation

    Golden Caramel 332
    Shade match 99
    $11.99Ulta BeautyUlta Beauty(product price)$12.01 less (50%)

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Matte rather than radiant finishNot marketed for combination/dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    99
    Finish & visual result
    53
    Wear & performance
    60
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for combination/dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 550 Martinique (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Khaki 6.25

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Khaki 6.25

    • Looks identical
    • Medium light · Warm · peach undertone

    $39

    SephoraView at Sephora
  2. e.l.f. Cosmetics 16HR Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Neutral

    • Looks identical
    • Medium light · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty
  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y36

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y36

    • Looks identical
    • Medium light · Warm · golden undertone

    $35

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Looks identical
    • Medium · Warm · golden undertone

    $24

    SephoraView at Sephora
  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.5

    • Very close colour
    • Medium light · Warm · peach undertone

    $42

    SephoraView at Sephora
  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    10W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 10W

    • Very close colour
    • Medium light · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Medium 35 Warm, against Juvia's Place I am Magic Natural Radiance Foundation in 550 Martinique. Every attribute compared, with its share of the score.

ComparedYour shade550 MartiniqueClosest shade matchMedium 35 WarmScore
Shade match55% of overall100
Colour99#d59d6b#d69d6bLooks identicalColour difference 0.3 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.1
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared34
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 76/100Shade match 100/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Medium 35 Warm.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of radiant
  • Full rather than medium coverage

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high
View full match

Why the closest overall alternative works

Dior Forever Skin Glow Foundation in 4W Warm, against Juvia's Place I am Magic Natural Radiance Foundation in 550 Martinique. Every attribute compared, with its share of the score.

ComparedYour shade550 MartiniqueClosest overall alternative4W WarmScore
Shade match55% of overall97
Colour94#d59d6b#d29d71Very close colourColour difference 1.5 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.3
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared70
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 94/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Glow Foundation in 4W Warm.

Same or better

  • Very close colour
  • Same warm undertone
  • Same radiant finish
  • Buildable rather than medium coverage

Different

  • Contains alcohol

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Medium 35 Warm

Best price
$42SephoraSephora
Costs $18 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Dior Forever Skin Glow Foundation 4W Warm

Best price
$60SephoraSephora
Costs $36 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.