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I am Magic Natural Radiance Foundation 130 Mali dupes and alternatives Juvia's Place

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free23No drying alcohol22Vegan9Cruelty-free16Oil-free2With SPF7Mineral2

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32 matches

Closest shade match: e.l.f. Cosmetics Soft Glam Satin Foundation 64 Rich Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
130 MaliChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Radiant · Medium coverage
The match
e.l.f. Cosmetics
64 Rich Neutral
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$6.40 less (44%)

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Dior Forever Skin Glow Foundation 10N Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
130 MaliChange shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Radiant · Medium coverage
The match
Dior
10N Neutral
Depth and undertone: Rich deep · Neutral
Finish and coverage: Radiant · Buildable coverage
Overall match
90out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
70
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $45.60 more

Your shade $14.40 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    84 Deeper
    Shade match 93
    $56Ulta BeautyUlta Beauty(product price)Costs $41.60 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: deeper with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · LIXR Beauty

    Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Nutmeg 9N
    Shade match 95
    $36SephoraSephoraCosts $21.60 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Not marketed for normal/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Not marketed for normal/sensitive skin

    Retailer shade note: very rich - neutral

    Medium confidence· Digital match

    View match
  3. #5 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    479N Onyx
    Shade match 96
    $49SephoraSephoraCosts $34.60 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: for very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Hourglass

    Ambient Soft Glow Foundation

    16.5
    Shade match 95
    $60SephoraSephoraCosts $45.60 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    60H Mahogany
    Shade match 84
    $42Ulta BeautyUlta Beauty(product price)Costs $27.60 more

    Matches: Very close colourSame radiant finishClaims not settling into lines

    Differences: Slightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  6. #8 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    477N Mahogany
    Shade match 93
    $49SephoraSephoraCosts $34.60 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: for deeper skin with golden neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · about-face

    THE PERFORMER Skin-Focused Foundation

    RD1NEUTRAL
    Shade match 91
    $25Ulta BeautyUlta Beauty(product price)Costs $10.60 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    478C Basalt
    Shade match 90
    $49SephoraSephoraCosts $34.60 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Slightly cooler undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: for very deep skin with cool undertones

    Medium confidence· Digital match

    View match
  9. #11 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    495
    Shade match 87
    $44SephoraSephoraCosts $29.60 more

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: warm bronze

    Medium confidence· Digital match

    View match
  10. #12 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 36
    Shade match 91
    $69SephoraSephoraCosts $54.60 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: No long-wear claimNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No long-wear claim · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    580 Deep
    Shade match 89
    $52SephoraSephoraCosts $37.60 more

    Matches: Same neutral undertoneSame medium coverageClaims a blurring effect

    Differences: Natural rather than radiant finishNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    490
    Shade match 87
    $44SephoraSephoraCosts $29.60 more

    Matches: Same neutral undertoneSame medium coverageBoth claim long-wearing

    Differences: Slightly lighterNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    420 Neutral
    Shade match 95
    $16.99Ulta BeautyUlta BeautyCosts $2.59 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  14. #16 · Revolution Beauty

    Superdewy Cushion Foundation

    Deep Neutral
    Shade match 91
    $14Ulta BeautyUlta Beauty(product price)$0.40 less (3%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Slightly lighterLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  15. #17 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    29 Rich Red
    Shade match 86
    $58SephoraSephoraCosts $43.60 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for oily/sensitive skin

    Retailer shade note: deep with rich red undertones

    Medium confidence· Digital match

    View match
  16. #18 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    27 Neutral
    Shade match 86
    $58SephoraSephoraCosts $43.60 more

    Matches: Same neutral undertoneSame radiant finishSame medium coverage

    Differences: Slightly lighterNot marketed for oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Not marketed for oily/sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Hourglass

    Veil Hydrating Skin Tint Foundation

    17
    Shade match 80
    $49SephoraSephoraCosts $34.60 more

    Matches: Same radiant finishBoth claim long-wearingClaims a lightweight feel

    Differences: Slightly warmer undertoneLight rather than medium coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · Not marketed for oily/sensitive skin

    Retailer shade note: Deep with warm undertones

    Medium confidence· Digital match

    View match
  18. #20 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Deep Mocha
    Shade match 81
    $39SephoraSephoraCosts $24.60 more

    Matches: Very close colourBoth claim long-wearingAdds SPF 50

    Differences: Slightly cooler undertoneNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    81
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Full rather than medium coverage

    Retailer shade note: very deep complexion with cool red undertones

    Medium confidence· Digital match

    View match
  19. #21 · Youthforia

    DATE NIGHT Skin Tint Serum Foundation

    495
    Shade match 86
    $48Ulta BeautyUlta BeautyCosts $33.60 more

    Matches: Same neutral undertoneBoth claim long-wearingClaims not settling into lines

    Differences: Slightly lighterNatural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Full rather than medium coverage

    Retailer shade note: Deep - Neutral with cool undertones

    Medium confidence· Digital match

    View match
  20. #22 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 330 N
    Shade match 88
    $49SephoraSephoraCosts $34.60 more

    Matches: Same neutral undertoneSame medium coverageClaims a skin-like finish

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    68
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep rich with neutral undertones

    Medium confidence· Digital match

    View match
  21. #23 · Too Faced

    Born This Way Undetectable Medium-To-Full Coverage Foundation

    Cocoa
    Shade match 92
    $49SephoraSephoraCosts $34.60 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    68
    Wear & performance
    61
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for combination/oily/sensitive skin

    Retailer shade note: deepest with neutral undertones

    Medium confidence· Digital match

    View match
  22. #24 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep 300 N
    Shade match 87
    $49SephoraSephoraCosts $34.60 more

    Matches: Same neutral undertoneSame medium coverageClaims a skin-like finish

    Differences: Slightly lighterNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · TIRTIR

    Mask Fit AI Filter Cushion

    51N FUDGE
    Shade match 98
    $25Ulta BeautyUlta Beauty(product price)Costs $10.60 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishFull rather than medium coverageContains drying alcohol

    Score details
    Shade match
    98
    Finish & visual result
    36
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Contains drying alcohol

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  24. #26 · NYX Professional Makeup

    Buttermelt Glaze Skin Tint SPF 30

    Hazelnut Butta
    Shade match 81
    $16Ulta BeautyUlta BeautyCosts $1.60 more

    Matches: Same radiant finishAdds SPF 30

    Differences: Slightly cooler undertoneLight rather than medium coverage

    Score details
    Shade match
    81
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than medium coverage

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  25. #27 · Fenty Beauty

    Pro Filt'r Soft Matte Longwear Foundation

    498
    Shade match 95
    $40SephoraSephoraCosts $25.60 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Matte rather than radiant finishFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    43
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: for very rich, deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · Revolution Beauty

    Superdewy Cushion Foundation

    Deep Neutral Warm
    Shade match 85
    $14Ulta BeautyUlta Beauty(product price)$0.40 less (3%)

    Matches: Same neutral undertoneSame radiant finishClaims a skin-like finish

    Differences: Light rather than medium coverageNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  27. #29 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Espresso (N-112)
    Shade match 94
    $58Ulta BeautyUlta Beauty(product price)Costs $43.60 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than radiant finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    53
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry/sensitive skin

    Retailer shade note: rich, neutral undertones

    Medium confidence· Digital match

    View match
  28. #30 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    40N Iconic
    Shade match 87
    $47SephoraSephoraCosts $32.60 more

    Matches: Same neutral undertoneSame medium coverageClaims a blurring effect

    Differences: Natural rather than radiant finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry/sensitive skin

    Retailer shade note: rich neutral

    Medium confidence· Digital match

    View match
  29. #31 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Deep 65 Neutral
    Shade match 97
    $45Ulta BeautyUlta BeautyCosts $30.60 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishFull rather than medium coverageContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    36
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Contains drying alcohol

    Retailer shade note: for extra deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  30. #32 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC65
    Shade match 97
    $39SephoraSephoraCosts $24.60 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims transfer resistance

    Differences: Matte rather than radiant finishFull rather than medium coverageNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    34
    Wear & performance
    49
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · Not marketed for combination/dry/sensitive skin

    Retailer shade note: very rich with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 130 Mali (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8N

    • Looks identical
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    190

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 190

    • Very close colour
    • Rich deep · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW58

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW58

    • Very close colour
    • Rich deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    27W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 27W

    • Looks identical
    • Rich deep · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Close colour
    • Rich deep · Neutral undertone

    $36

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Very close colour
    • Rich deep

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics Soft Glam Satin Foundation in 64 Rich Neutral, against Juvia's Place I am Magic Natural Radiance Foundation in 130 Mali. Every attribute compared, with its share of the score.

ComparedYour shade130 MaliClosest shade match64 Rich NeutralScore
Shade match55% of overall98
Colour97#502915#512b19Looks identicalColour difference 1.0 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.0
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 87/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 64 Rich Neutral.

Same or better

  • $6.40 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Dior Forever Skin Glow Foundation in 10N Neutral, against Juvia's Place I am Magic Natural Radiance Foundation in 130 Mali. Every attribute compared, with its share of the score.

ComparedYour shade130 MaliClosest overall alternative10N NeutralScore
Shade match55% of overall90
Colour85#502915#52311fVery close colourColour difference 3.0 (0 is identical)
Depth93Rich deepRich deepSameDepth difference: 3.7
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared70
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 90/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Glow Foundation in 10N Neutral.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Buildable rather than medium coverage

Different

  • Contains alcohol

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

e.l.f. Cosmetics Soft Glam Satin Foundation 64 Rich Neutral

Match price
$8Ulta BeautyUlta Beauty
$6.40 less (44%)

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Dior Forever Skin Glow Foundation 10N Neutral

Best price
$60SephoraSephora
Costs $45.60 more

Your shade $14.40 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.