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I am Magic Natural Radiance Foundation 310 Burkina dupes and alternatives Juvia's Place

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NP14

The equivalent shade: scored on colour, depth and undertone only.

Shade match
98out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $28 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear B140

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
91out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
82
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Match price
$69Ulta BeautyUlta Beauty
Costs $45 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $46SephoraSephoraCosts $22 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: dark medium to deep - neutral

    Medium confidence· Digital match

    View match
  2. #4 · Dior

    Forever Skin Glow Foundation

    7W Warm
    Shade match 81
    $60SephoraSephoraCosts $36 more

    Matches: Same radiant finish

    Differences: Slightly warmer undertoneBuildable rather than medium coverageContains drying alcohol

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    100

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Contains drying alcohol

    Retailer shade note: deep skin with warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Youngblood

    Loose Mineral Foundation

    Coffee
    Shade match 95
    $50Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Very close colourSame neutral undertoneClaims a lightweight feel

    Differences: Buildable rather than medium coverageNo long-wear claimNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    20

    Very close colour · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than medium coverage · No long-wear claim · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: dark shade, neutral undertone

    Medium confidence· Digital match

    View match
  4. Shade match 87
    $60SephoraSephoraCosts $36 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for oily/sensitive skin

    Retailer shade note: deep, cool rosy

    Medium confidence· Digital match

    View match
  5. #7 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 31
    Shade match 95
    $69SephoraSephoraCosts $45 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: No long-wear claimNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No long-wear claim · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep with neutral red undertones

    Medium confidence· Digital match

    View match
  6. Shade match 93
    $46SephoraSephoraCosts $22 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: medium to deep - neutral

    Medium confidence· Digital match

    View match
  7. Shade match 92
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for oily/sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 93
    $53Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for dry/oily skinContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry/oily skin · Contains drying alcohol

    Retailer shade note: deep with neutral red undertones

    Medium confidence· Digital match

    View match
  9. #11 · NARS

    Light Reflecting Foundation

    New Caledonia
    Shade match 89
    $55SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame medium coverageClaims a blurring effect

    Differences: Olive rather than neutral undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Olive rather than neutral undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: D2 - deep with warm undertones, and an olive tone

    Medium confidence· Digital match

    View match
  10. Shade match 87
    $58SephoraSephoraCosts $34 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match
  11. Shade match 95
    $49SephoraSephoraCosts $25 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    68
    Wear & performance
    61
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for combination/oily/sensitive skin

    Retailer shade note: rich tan with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 85
    $44SephoraSephoraCosts $20 more

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: warm yellow

    Medium confidence· Digital match

    View match
  13. Shade match 83
    $36SephoraSephoraCosts $12 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneNot marketed for normal/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for normal/sensitive skin

    Retailer shade note: deep / rich - cool

    Medium confidence· Digital match

    View match
  14. Shade match 90
    $70Ulta BeautyUlta BeautyCosts $46 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match
  15. #17 · Sephora Collection

    Best Skin Ever Liquid Foundation

    32Y
    Shade match 85
    $24SephoraSephoraSame price

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: very tan with yellow undertones

    Medium confidence· Digital match

    View match
  16. #18 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    50 Deep Warm
    Shade match 83
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  17. Shade match 83
    $44SephoraSephoraCosts $20 more

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N9 Neutral Medium Deep
    Shade match 93
    $13.99Ulta BeautyUlta Beauty(product price)$10.01 less (42%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match
  19. #21 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    12
    Shade match 82
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Slightly warmer undertoneLight rather than medium coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    74
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: DARK WITH WARM UNDERTONES

    Medium confidence· Digital match

    View match
  20. #22 · Estée Lauder

    Futurist Skin Tint Serum Foundation SPF 20

    5W1 Bronze
    Shade match 88
    $33$55SephoraSephoraCosts $9 more

    Matches: Very close colourSame radiant finishClaims not settling into lines

    Differences: Slightly warmer undertoneLight rather than medium coverageNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    54
    Skin suitability
    40

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · Not marketed for dry/oily/sensitive skin

    Retailer shade note: deep with warm golden undertones

    Medium confidence· Digital match

    View match
  21. #23 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium Deep 28
    Shade match 86
    $69SephoraSephoraCosts $45 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertoneNo long-wear claimNot marketed for oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · No long-wear claim · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium deep with red undertones

    Medium confidence· Digital match

    View match
  22. Shade match 83
    $46SephoraSephoraCosts $22 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Slightly lighterOlive rather than neutral undertoneNatural rather than radiant finish

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Olive rather than neutral undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: dark medium - neutral, slightly olive

    Medium confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Buttermelt Glaze Skin Tint SPF 30

    Toffee Butta
    Shade match 81
    $16Ulta BeautyUlta Beauty$8 less (33%)

    Matches: Same radiant finishAdds SPF 30

    Differences: Slightly warmer undertoneLight rather than medium coverage

    Score details
    Shade match
    81
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage

    Retailer shade note: medium deep with warm undertones

    Medium confidence· Digital match

    View match
  24. #26 · Tarte

    Amazonian Clay Blurring Powder Foundation

    51S Deep Sand
    Shade match 86
    $40SephoraSephoraCosts $16 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than radiant finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than radiant finish · Not marketed for dry/sensitive skin

    Retailer shade note: deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  25. #27 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    23O
    Shade match 81
    $48SephoraSephoraCosts $24 more

    Matches: Same medium coverageBoth claim long-wearingClaims colour stability

    Differences: Slightly cooler undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: medium dark with cool undertone

    Medium confidence· Digital match

    View match
  26. #28 · Well People

    Supernatural Complexion Stick

    40 Deep Neutral
    Shade match 90
    $18.20$26Ulta BeautyUlta Beauty$5.80 less (24%)

    Matches: Same neutral undertoneClaims a lightweight feelNo fragrance listed

    Differences: Natural rather than radiant finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  27. Shade match 97
    $39.50Ulta BeautyUlta Beauty(product price)Costs $15.50 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · No long-wear claim

    Retailer shade note: for very deep neutral skin with a subtle red hue

    Medium confidence· Digital match

    View match
  28. #30 · KimChi Chic Beauty

    A Really Good Foundation

    131D
    Shade match 89
    $29Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims not settling into lines

    Differences: Slightly warmer undertoneNatural matte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    55
    Wear & performance
    68
    Skin suitability
    80

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Natural matte rather than radiant finish · Full rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: Tan/Deep with Very Warm Undertones

    Medium confidence· Digital match

    View match
  29. #31 · Live Tinted

    HUESTICK Complexion Stick

    06 Medium/Dark
    Shade match 96
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than radiant finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    42
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than radiant finish · Full rather than medium coverage · No long-wear claim

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  30. Shade match 97
    $39.50Ulta BeautyUlta Beauty(product price)Costs $15.50 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than radiant finishNo long-wear claimNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · No long-wear claim · Not marketed for dry/normal/sensitive skin

    Retailer shade note: dark skin w/ cool to neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 310 Burkina (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    22NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 22NW

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC58

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC58

    • Very close colour
    • Deep · Neutral undertone

    $30

  3. Dior Forever Skin Correct Full-Coverage Concealer

    7 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 7 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $42

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6N

    • Close colour
    • Deep tan · Neutral undertone

    $38

  5. Rare Beauty Liquid Touch Brightening Concealer

    530N

    Rare Beauty Liquid Touch Brightening Concealer, shade 530N

    • Close colour
    • Deep · Neutral undertone

    $24

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N72

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N72

    • Close colour
    • Deep · Neutral undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NP14, against Juvia's Place I am Magic Natural Radiance Foundation in 310 Burkina. Every attribute compared, with its share of the score.

ComparedYour shade310 BurkinaClosest shade matchNP14Score
Shade match55% of overall98
Colour98#965529#93552bLooks identicalColour difference 0.8 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.5
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared58
Longevity70Long-wearing18-hour wearSome differenceThe match claims 18-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 88/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in NP14.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish
  • Same medium coverage
  • Claims a blurring effect
  • Claims not settling into lines
  • No fragrance listed

Different

  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconehigh silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Why the closest overall alternative works

Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in B140, against Juvia's Place I am Magic Natural Radiance Foundation in 310 Burkina. Every attribute compared, with its share of the score.

ComparedYour shade310 BurkinaClosest overall alternativeB140Score
Shade match55% of overall91
Colour86#965529#8d5733Very close colourColour difference 2.9 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.9
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared82
Finish100RadiantRadiantSameSame radiant finish
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 91/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in B140.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Both claim long-wearing

Different

  • Light rather than medium coverage

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation NP14

Best price
$52SephoraSephora
Costs $28 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear B140

Match price
$69Ulta BeautyUlta Beauty
Costs $45 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.