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I am Magic Natural Radiance Foundation 540 Giza dupes and alternatives Juvia's Place

Medium tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free20No drying alcohol19Vegan6Cruelty-free13Oil-free1With SPF10Mineral2

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30 matches

Closest shade match: ILIA Super Serum Skin Tint SPF 40 Kokkini ST12

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
540 GizaChange shade
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
The match
ILIA
Kokkini ST12
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
Shade match
100out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $24 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 332

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
540 GizaChange shade
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
The match
Maybelline
332
Depth and undertone: Medium tan · Warm
Finish and coverage: Radiant · Buildable coverage
Overall match
92out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
76
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$8.01 less (33%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Dior

    Forever Skin Glow Foundation

    4.5W Warm
    Shade match 92
    $60SephoraSephoraCosts $36 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Buildable rather than medium coverageContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Buildable rather than medium coverage · Contains drying alcohol

    Retailer shade note: medium skin with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Dior

    Forever Skin Glow Foundation

    4.5N Neutral
    Shade match 92
    $60SephoraSephoraCosts $36 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Buildable rather than medium coverageContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Buildable rather than medium coverage · Contains drying alcohol

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Chanel

    LES BEIGES Healthy Glow Foundation Hydration and Longwear

    BD91
    Shade match 91
    $69Ulta BeautyUlta Beauty(product price)Costs $45 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Light rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Light rather than medium coverage

    Retailer shade note: light-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  4. #6 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    3Y50 - Warm Maple
    Shade match 91
    $49SephoraSephoraCosts $25 more

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Olive rather than neutral undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than neutral undertone · Not marketed for oily/sensitive skin

    Retailer shade note: for tan skin with olive undertones

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    48S Tan-Deep Sand
    Shade match 93
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: tan to deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    17
    Shade match 93
    $60SephoraSephoraCosts $36 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: medium deep, warm peach

    Medium confidence· Digital match

    View match
  7. #9 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Tan Warm
    Shade match 90
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: very tan with golden undertone for dark tan skin

    Medium confidence· Digital match

    View match
  8. #10 · Dior

    Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20

    5.5N
    Shade match 95
    $55SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: No long-wear claimNot marketed for combination/sensitive skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No long-wear claim · Not marketed for combination/sensitive skin · Contains drying alcohol

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Tarte

    Timeless Hydrating Foundation

    47S Tan-Deep Sand
    Shade match 99
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    99
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage

    Medium confidence· Digital match

    View match
  10. #12 · Dior

    Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20

    5N
    Shade match 94
    $55SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: No long-wear claimNot marketed for combination/sensitive skinContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: No long-wear claim · Not marketed for combination/sensitive skin · Contains drying alcohol

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    40 Medium
    Shade match 92
    $56Ulta BeautyUlta Beauty(product price)Costs $32 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: medium with warm peach undertones

    Medium confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    C4
    Shade match 95
    $46Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: light neutral golden with peachy undertone for light skin -- **(please note that C4 is lighter than C3.5)

    Medium confidence· Digital match

    View match
  13. #15 · Charlotte Tilbury

    Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    9 Tan
    Shade match 95
    $48SephoraSephoraCosts $24 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for oily/sensitive skin

    Retailer shade note: medium-tan with neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Peanut Butter 455R
    Shade match 93
    $37SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: Deep-Tan skin with a golden-red undertone

    Medium confidence· Digital match

    View match
  15. #17 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW35
    Shade match 92
    $46Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: tawny beige with neutral undertone for medium skin

    Medium confidence· Digital match

    View match
  16. #18 · Lancôme

    Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    420 Bisque N
    Shade match 89
    $63Ulta BeautyUlta Beauty(product price)Costs $39 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Luminous rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  17. #19 · Lancôme

    Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    430 Dore 30 W
    Shade match 88
    $63Ulta BeautyUlta Beauty(product price)Costs $39 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Luminous rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  18. #20 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    17 Golden Peach
    Shade match 91
    $58SephoraSephoraCosts $34 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: tan with golden peach undertones

    Medium confidence· Digital match

    View match
  19. #21 · NARS

    Light Reflecting Foundation

    Seville
    Shade match 92
    $55Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: M3.15 - medium-deep to deep with warm undertones

    Medium confidence· Digital match

    View match
  20. #22 · Make Up For Ever

    Super Boost Lightweight Moisturizing Skin Tint

    08
    Shade match 93
    $36SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Light rather than medium coverageNo long-wear claimNot marketed for oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: for tan skin with warm undertones

    Medium confidence· Digital match

    View match
  21. #23 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    18.5 N
    Shade match 94
    $48SephoraSephoraCosts $24 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium dark with neutral undertone

    Medium confidence· Digital match

    View match
  22. #24 · Hung Vanngo Beauty

    Red Carpet Skin Luminous Longwear Serum Foundation

    12
    Shade match 91
    $46SephoraSephoraCosts $22 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: light to medium - neutral

    Medium confidence· Digital match

    View match
  23. #25 · Hung Vanngo Beauty

    Red Carpet Skin Luminous Longwear Serum Foundation

    13
    Shade match 91
    $46SephoraSephoraCosts $22 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: mid light to medium - neutral

    Medium confidence· Digital match

    View match
  24. #26 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 20
    Shade match 93
    $69SephoraSephoraCosts $45 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: No long-wear claimNot marketed for oily/sensitive skinContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: No long-wear claim · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with golden red undertones

    Medium confidence· Digital match

    View match
  25. #27 · Revolution Beauty

    Superdewy Cushion Foundation

    Tan Warm
    Shade match 93
    $14Ulta BeautyUlta Beauty(product price)$10 less (42%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Light rather than medium coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  26. #28 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    18 W
    Shade match 91
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than radiant finishNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with warm undertone

    Medium confidence· Digital match

    View match
  27. #29 · ILIA

    Super Serum Skin Tint SPF 40

    Kamari ST13
    Shade match 97
    $48SephoraSephoraCosts $24 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNo long-wear claimNot marketed for combination/oily skin

    Score details
    Shade match
    97
    Finish & visual result
    74
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim · Not marketed for combination/oily skin

    Retailer shade note: Medium-deep with neutral warm under

    Medium confidence· Digital match

    View match
  28. #30 · Lancôme

    Teint Idole Ultra Wear Care and Glow Foundation

    450W
    Shade match 91
    $53Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than radiant finishNot marketed for dry/oily skinContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry/oily skin · Contains drying alcohol

    Retailer shade note: medium - deep with warm golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 540 Giza (Medium tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Caramel Corn 5.1 Neutral

    • Looks identical
    • Medium tan · Neutral undertone

    $31

    SephoraView at Sephora
  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    11.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 11.5

    • Looks identical
    • Medium · Warm · golden undertone

    $42

    SephoraView at Sephora
  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    15NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 15NW

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N1

    • Very close colour
    • Medium tan · Neutral undertone

    $34

    SephoraView at Sephora
  5. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Tan 4N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Tan 4N

    • Very close colour
    • Medium · Neutral undertone

    $31

    Ulta BeautyView at Ulta Beauty
  6. Clinique Even Better All-Over Concealer + Eraser

    WN 114 Golden

    Clinique Even Better All-Over Concealer + Eraser, shade WN 114 Golden

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Super Serum Skin Tint SPF 40 in Kokkini ST12, against Juvia's Place I am Magic Natural Radiance Foundation in 540 Giza. Every attribute compared, with its share of the score.

ComparedYour shade540 GizaClosest shade matchKokkini ST12Score
Shade match55% of overall100
Colour99#cb895a#cb895bLooks identicalColour difference 0.3 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.0
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared74
Finish100RadiantRadiantSameSame radiant finish
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 82/100Shade match 100/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Super Serum Skin Tint SPF 40 in Kokkini ST12.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish
  • Claims a blurring effect
  • No fragrance listed
  • Adds SPF 40

Different

  • Light rather than medium coverage
  • No long-wear claim
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapWater-based vs oil-based; silicone high vs none
View full match

Why the closest overall alternative works

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 332, against Juvia's Place I am Magic Natural Radiance Foundation in 540 Giza. Every attribute compared, with its share of the score.

ComparedYour shade540 GizaClosest overall alternative332Score
Shade match55% of overall92
Colour94#cb895a#c58555Very close colourColour difference 1.6 (0 is identical)
Depth96Medium tanMedium tanSameDepth difference: 2.5
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared76
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 92/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 332.

Same or better

  • $8.01 less
  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same radiant finish
  • Buildable rather than medium coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • No fragrance listed

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

ILIA Super Serum Skin Tint SPF 40 Kokkini ST12

Best price
$48SephoraSephora
Costs $24 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 332

Match price
$15.99Ulta BeautyUlta Beauty
$8.01 less (33%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.