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I am Magic Natural Radiance Foundation 600 Cairo dupes and alternatives Juvia's Place

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Light Beige

The equivalent shade: scored on colour, depth and undertone only.

The match
Too Faced
Light Beige
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $25 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 235

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Maybelline
235
Depth and undertone: Medium · Cool
Finish and coverage: Radiant · Buildable coverage
Overall match
91out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
76
Skin (Skin suitability)
100
Match price
$15.99Ulta BeautyUlta Beauty
$8.01 less (33%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    3Y46 - Warm Cinnamon
    Shade match 87
    $49SephoraSephoraCosts $25 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: for tan skin with yellow undertones

    Medium confidence· Digital match

    View match
  2. Shade match 86
    $69Ulta BeautyUlta Beauty(product price)Costs $45 more

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Slightly warmer undertoneLight rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage

    Retailer shade note: light-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  3. #5 · IT Cosmetics

    CC+ Nude Glow Lightweight Foundation + Glow Serum

    Neutral Rich
    Shade match 92
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Not marketed for combination/normal skin

    Score details
    Shade match
    92
    Finish & visual result
    86
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Not marketed for combination/normal skin

    Retailer shade note: tan to deep complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  4. Shade match 97
    $46Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Near-identical swatch colourSame neutral undertoneSame radiant finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    97
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: tawny beige with neutral undertone for medium skin

    Medium confidence· Digital match

    View match
  5. Shade match 89
    $60SephoraSephoraCosts $36 more

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for oily/sensitive skin

    Retailer shade note: medium, cool rosy

    Medium confidence· Digital match

    View match
  6. Shade match 85
    $42Ulta BeautyUlta BeautyCosts $18 more

    Matches: Very close colourSame radiant finishClaims not settling into lines

    Differences: Slightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage

    Retailer shade note: tan skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  7. Shade match 94
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  8. #10 · Charlotte Tilbury

    Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    7.5 Medium
    Shade match 95
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for oily/sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Tarte

    Timeless Hydrating Foundation

    38N Medium-Tan Neutral
    Shade match 94
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage

    Medium confidence· Digital match

    View match
  10. Shade match 88
    $63Ulta BeautyUlta Beauty(product price)Costs $39 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Luminous rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  11. #13 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Medium Tan TP4
    Shade match 96
    $34Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Retailer shade note: tan skin w/neutral or pink undertones

    Medium confidence· Digital match

    View match
  12. Shade match 91
    $46Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: light neutral golden with peachy undertone for light skin -- **(please note that C4 is lighter than C3.5)

    Medium confidence· Digital match

    View match
  13. Shade match 86
    $56Ulta BeautyUlta Beauty(product price)Costs $32 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage

    Retailer shade note: medium with warm peach undertones

    Medium confidence· Digital match

    View match
  14. #16 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    44 Tan Cool
    Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: tan with cool undertones

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N6 Neutral Medium
    Shade match 98
    $13.99Ulta BeautyUlta Beauty(product price)$10.01 less (42%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match
  16. Shade match 87
    $36SephoraSephoraCosts $12 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneNot marketed for normal/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for normal/sensitive skin

    Retailer shade note: medium / deep - cool

    Medium confidence· Digital match

    View match
  17. Shade match 97
    $49SephoraSephoraCosts $25 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    68
    Wear & performance
    61
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for combination/oily/sensitive skin

    Retailer shade note: very light with neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 96
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry/sensitive skin

    Retailer shade note: for medium skintones with neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · Palladio Beauty

    Build + Blend Foundation Stick

    Almond
    Shade match 87
    $14.99Ulta BeautyUlta Beauty$9.01 less (38%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Medium confidence· Digital match

    View match
  20. #22 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW40
    Shade match 87
    $46Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Slightly cooler undertoneFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage

    Retailer shade note: toasted beige with rosy undertone for medium to dark skin

    Medium confidence· Digital match

    View match
  21. #23 · ILIA

    True Skin Serum Foundation

    Bonaire SF9.5
    Shade match 89
    $56SephoraSephoraCosts $32 more

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for combination/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for combination/oily skin

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  22. #24 · Revolution Beauty

    Skin Silk Serum Foundation

    F12.5
    Shade match 94
    $10.50$15Ulta BeautyUlta Beauty$13.50 less (56%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim

    Retailer shade note: For tan skin tones with a red neutral undertone

    Medium confidence· Digital match

    View match
  23. Shade match 85
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: medium with cool undertone

    Medium confidence· Digital match

    View match
  24. #26 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    34 Medium Cool
    Shade match 85
    $8Ulta BeautyUlta Beauty(product price)$16 less (67%)

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: medium with cool undertones

    Medium confidence· Digital match

    View match
  25. Shade match 89
    $53Ulta BeautyUlta Beauty(product price)Costs $29 more

    Matches: Near-identical swatch colourSame medium coverageClaims transfer resistance

    Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for dry/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    58
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for dry/oily skin · Contains drying alcohol

    Retailer shade note: medium - deep with warm golden undertones

    Medium confidence· Digital match

    View match
  26. #28 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW22
    Shade match 85
    $46Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage

    Retailer shade note: warm beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  27. #29 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N5 Neutral Medium
    Shade match 94
    $13.99Ulta BeautyUlta Beauty(product price)$10.01 less (42%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match
  28. Shade match 96
    $69Ulta BeautyUlta Beauty(product price)Costs $45 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    60
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: deep shade, neutral undertone

    Medium confidence· Digital match

    View match
  29. #31 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    4N3 Maple Sugar
    Shade match 98
    $52SephoraSephoraCosts $28 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than radiant finishNot marketed for normal/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    53
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for normal/sensitive skin

    Retailer shade note: medium tan with neutral red undertones

    Medium confidence· Digital match

    View match
  30. #32 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    16 Natural Beige
    Shade match 98
    $14.97WalmartWalmart$9.03 less (38%)

    Matches: Near-identical swatch colourSame neutral undertone

    Differences: Matte rather than radiant finishBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    53
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage · No long-wear claim · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 600 Cairo (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.8 N

    • Looks identical
    • Medium · Neutral undertone

    $32

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4N

    • Very close colour
    • Medium · Neutral undertone

    $38

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    385

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 385

    • Very close colour
    • Medium · Neutral undertone

    $30

  4. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Very close colour
    • Medium · Neutral undertone

    $12

  6. Dior Forever Skin Correct Full-Coverage Concealer

    4 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4 Neutral

    • Very close colour
    • Medium · Neutral undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Light Beige, against Juvia's Place I am Magic Natural Radiance Foundation in 600 Cairo. Every attribute compared, with its share of the score.

ComparedYour shade600 CairoClosest shade matchLight BeigeScore
Shade match55% of overall99
Colour98#cf9068#cf8f65Looks identicalColour difference 0.6 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.4
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveNormal, dryBoth marketed for dry/​normal skin
Overall match 83/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Light Beige.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims colour stability
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • Not marketed for combination/oily/sensitive skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 235, against Juvia's Place I am Magic Natural Radiance Foundation in 600 Cairo. Every attribute compared, with its share of the score.

ComparedYour shade600 CairoClosest overall alternative235Score
Shade match55% of overall90
Colour97#cf9068#d28f67Looks identicalColour difference 1.0 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.1
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared76
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 91/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 235.

Same or better

  • $8.01 less
  • Near-identical swatch colour
  • Same radiant finish
  • Buildable rather than medium coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • No fragrance listed

Different

  • Slightly cooler undertone

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation Light Beige

Best price
$49SephoraSephora
Costs $25 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 235

Match price
$15.99Ulta BeautyUlta Beauty
$8.01 less (33%)

Your shade $24 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.