I am Magic Natural Radiance Foundation 430 Rio dupes and alternatives Juvia's Place
3.9 (396)·Deep tan · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Similar undertone (warm vs neutral)· Claims a blurring effect· Both claim long-wearing
Differences: Slightly lighter· Natural rather than radiant finish· Buildable rather than medium coverage
Score details
Shade match
84
Finish & visual result
70
Wear & performance
80
Skin suitability
60
Close colour · Natural · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for combination/sensitive skin
Retailer shade note: Deep-Tan skin with a golden undertone
The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 430 Rio (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Clinique Daily Calm Makeup Balm Foundation in Medium Deep, against Juvia's Place I am Magic Natural Radiance Foundation in 430 Rio. Every attribute compared, with its share of the score.
ComparedYour shade430 RioClosest shade matchMedium DeepHow they compareScore
Shade match55% of overall98
Colour60%97#a9662a#a96830Looks identicalColour difference 1.0 (0 is identical)
Overall match 82/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear in B130, against Juvia's Place I am Magic Natural Radiance Foundation in 430 Rio. Every attribute compared, with its share of the score.
ComparedYour shade430 RioClosest overall alternativeB130How they compareScore
Shade match55% of overall89
Colour60%88#a9662a#a56b38Very close colourColour difference 2.6 (0 is identical)
Overall match 89/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $35 more
Sephora
