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I am Magic Natural Radiance Foundation 430 Rio dupes and alternatives Juvia's Place

Deep tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free11No drying alcohol12Vegan10Cruelty-free, applied. RemoveOil-free0With SPF2Mineral0

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Only showing matches cruelty-free.

  • 20 matches have no cruelty-free claim listed and are not shown.

Closest shade matchClosest overall alternative: RMS Beauty ReEvolve Natural Finish Foundation 99

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
430 RioChange shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
The match
RMS Beauty
99
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Overall match
84out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
70
Wear (Wear & performance)
70
Skin (Skin suitability)
100
Shade match
93out of 100
Colour
89
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$59Ulta BeautyUlta Beauty
Costs $35 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    20
    Shade match 87
    $60SephoraSephoraCosts $36 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: medium deep, warm golden

    Medium confidence· Digital match

    View match
  2. #3 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F13.5N
    Shade match 92
    $14Ulta BeautyUlta Beauty(product price)$10 less (42%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than medium coverage

    Retailer shade note: dark or deep skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  3. #4 · RMS Beauty

    ReEvolve Natural Finish Foundation

    88
    Shade match 86
    $59Ulta BeautyUlta Beauty(product price)Costs $35 more

    Matches: Same neutral undertoneSame medium coverageClaims a blurring effect

    Differences: Slightly deeperNatural rather than radiant finish

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish

    Retailer shade note: rich auburn

    Medium confidence· Digital match

    View match
  4. #5 · NYX Professional Makeup

    Buttermelt Glaze Skin Tint SPF 30

    Praline Butta
    Shade match 84
    $16Ulta BeautyUlta Beauty$8 less (33%)

    Matches: Same neutral undertoneSame radiant finishAdds SPF 30

    Differences: Light rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Light rather than medium coverage

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · LYS Beauty

    Triple Fix Blurring and Hydrating Skin Tint Foundation Stick

    DN5
    Shade match 84
    $28SephoraSephoraCosts $4 more

    Matches: Same neutral undertoneSame radiant finishSame medium coverage

    Differences: Not marketed for normal/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for normal/sensitive skin

    Retailer shade note: hazelnut - dark brown skin with neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · Revolution Beauty

    Superdewy Cushion Foundation

    Medium Tan Neutral
    Shade match 87
    $14Ulta BeautyUlta Beauty(product price)$10 less (42%)

    Matches: Very close colourSame neutral undertoneSame radiant finish

    Differences: Light rather than medium coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  7. #8 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Mocha 500G
    Shade match 84
    $37SephoraSephoraCosts $13 more

    Matches: Similar undertone (warm vs neutral)Claims a blurring effectBoth claim long-wearing

    Differences: Slightly lighterNatural rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Buildable rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: Deep-Tan skin with a golden undertone

    Medium confidence· Digital match

    View match
  8. #9 · Iconic London

    Super Smoother Blurring Skin Tint

    Golden Deep
    Shade match 88
    $35Ulta BeautyUlta BeautyCosts $11 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish

    Medium confidence· Digital match

    View match
  9. #10 · LYS Beauty

    Triple Fix Blurring and Hydrating Skin Tint Foundation Stick

    DG6
    Shade match 82
    $28SephoraSephoraCosts $4 more

    Matches: Similar undertone (warm vs neutral)Same radiant finishSame medium coverage

    Differences: Not marketed for normal/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for normal/sensitive skin

    Retailer shade note: dark golden almond - dark brown skin with golden undertones

    Medium confidence· Digital match

    View match
  10. #11 · Iconic London

    Super Smoother Blurring Skin Tint

    Warm Deep
    Shade match 87
    $35Ulta BeautyUlta BeautyCosts $11 more

    Matches: Similar undertone (warm vs neutral)Same medium coverageClaims a skin-like finish

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    60
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish

    Medium confidence· Digital match

    View match
  11. #12 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier D2
    Shade match 93
    $69SephoraSephoraCosts $45 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than radiant finishNo long-wear claimNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim · Not marketed for dry/oily/sensitive skin

    Retailer shade note: tan to deep peach

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 430 Rio (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3N59

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N59

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Chocolat

    NARS Soft Matte Complete Concealer, shade Chocolat

    • Very close colour
    • Deep tan · Warm undertone

    $36

    SephoraView at Sephora
  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4N2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4N2

    • Close colour
    • Deep tan · Neutral undertone

    $34

    SephoraView at Sephora
  4. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Dark 5W

    • Close colour
    • Deep tan · Warm · golden undertone

    $31

    Ulta BeautyView at Ulta Beauty
  5. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Close colour
    • Deep tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6W

    • Close colour
    • Deep tan · Warm · golden undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

RMS Beauty ReEvolve Natural Finish Foundation in 99, against Juvia's Place I am Magic Natural Radiance Foundation in 430 Rio. Every attribute compared, with its share of the score.

ComparedYour shade430 RioClosest match99Score
Shade match55% of overall93
Colour89#a9662a#ad6733Very close colourColour difference 2.4 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.2
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared70
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared70
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To RMS Beauty ReEvolve Natural Finish Foundation in 99.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same medium coverage
  • Claims a blurring effect
  • No fragrance listed

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy 99

Match price
$59Ulta BeautyUlta Beauty
Costs $35 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.