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I am Magic Natural Radiance Foundation 300 Gabon dupes and alternatives Juvia's Place

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol8Vegan2Cruelty-free4Oil-free1With SPF, applied. RemoveMineral1

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Only showing matches with SPF.

  • 23 matches have no SPF listed and are not shown.

Closest shade match: Maybelline Fit Me Dewy + Smooth Foundation Java

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
300 GabonChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Medium coverage
The match
Maybelline
Java
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Light coverage
Shade match
99out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$12.01 less (50%)

Your shade $24 at Ulta Beauty · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 60 Dark

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
300 GabonChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Medium coverage
The match
Jane Iredale
60 Dark
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Buildable coverage
Overall match
87out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
79
Wear (Wear & performance)
70
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$56Ulta BeautyUlta Beauty
Costs $32 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    54H Deep Honey
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $18 more

    Matches: Near-identical swatch colourSame radiant finishClaims not settling into lines

    Differences: Slightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    52N Deep Neutral
    Shade match 88
    $42Ulta BeautyUlta BeautyCosts $18 more

    Matches: Near-identical swatch colourSame radiant finishClaims not settling into lines

    Differences: Slightly cooler undertoneBuildable rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage

    Retailer shade note: deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    24
    Shade match 90
    $60SephoraSephoraCosts $36 more

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Slightly cooler undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for oily/sensitive skin

    Retailer shade note: deep, cool rosy

    Medium confidence· Digital match

    View match
  4. #6 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Neutral Rich
    Shade match 91
    $39SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage

    Retailer shade note: tan to deep complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 124 Sienna
    Shade match 94
    $39Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Deep
    Shade match 94
    $41Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishLight rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    58
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than medium coverage

    Retailer shade note: deep with a neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 300 Gabon (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    24N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 24N

    • Looks identical
    • Deep · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Hazelnut 8.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Hazelnut 8.1 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $31

    SephoraView at Sephora
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW50

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW50

    • Looks identical
    • Deep · Neutral · neutral golden undertone

    $30

    SephoraView at Sephora
  4. L'Oréal Paris True Match Radiant Serum Concealer

    N11

    L'Oréal Paris True Match Radiant Serum Concealer, shade N11

    • Very close colour
    • Deep · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  5. Dior Forever Skin Correct Full-Coverage Concealer

    8 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 8 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6C

    • Very close colour
    • Deep · Cool undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Dewy + Smooth Foundation in Java, against Juvia's Place I am Magic Natural Radiance Foundation in 300 Gabon. Every attribute compared, with its share of the score.

ComparedYour shade300 GabonClosest shade matchJavaScore
Shade match55% of overall99
Colour98#854c2a#834a28Looks identicalColour difference 0.7 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared82
Finish100RadiantRadiantSameSame radiant finish
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveDry, normalBoth marketed for dry/​normal skin
Overall match 83/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Dewy + Smooth Foundation in Java.

Same or better

  • $12.01 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same radiant finish
  • Claims a lightweight feel
  • No fragrance listed
  • Adds SPF 18

Different

  • Light rather than medium coverage
  • No long-wear claim
  • Not marketed for combination/oily/sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 18
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 60 Dark, against Juvia's Place I am Magic Natural Radiance Foundation in 300 Gabon. Every attribute compared, with its share of the score.

ComparedYour shade300 GabonClosest overall alternative60 DarkScore
Shade match55% of overall94
Colour91#854c2a#824f2aVery close colourColour difference 2.2 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.5
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100RadiantRadiantSameSame radiant finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared70
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 60 Dark.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same radiant finish
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed
  • Adds SPF 30

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

Maybelline Fit Me Dewy + Smooth Foundation Java

Match price
$11.99Ulta BeautyUlta Beauty
$12.01 less (50%)

Your shade $24 at Ulta Beauty · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 60 Dark

Match price
$56Ulta BeautyUlta Beauty
Costs $32 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.