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I am Magic Natural Radiance Foundation 730 Isla dupes and alternatives Juvia's Place

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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14 of 33

Only showing matches without silicones.

Closest shade matchClosest overall alternative: Polite Society More Than a Pretty Face Skin-Caring Foundation Very Light Warm

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
730 IslaChange shade
Depth and undertone: Fair · Warm
Finish and coverage: Radiant · Medium coverage
The match
Polite Society
Very Light Warm
Depth and undertone: Fair · Warm · golden
Finish and coverage: Radiant · Full coverage
Overall match
90out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
91
Wear (Wear & performance)
63
Skin (Skin suitability)
100
Shade match
97out of 100
Colour
95
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $18 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NARS

    Light Reflecting Foundation

    Salzburg
    Shade match 95
    $55SephoraSephoraCosts $31 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: L3.5 - Light with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  2. #3 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 2.5 ZWEI.5
    Shade match 95
    $26$52Ulta BeautyUlta BeautyCosts $2 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: Light, Warm Undertones

    Medium confidence· Digital match

    View match
  3. #4 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LN4
    Shade match 90
    $49SephoraSephoraCosts $25 more

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Neutral rather than warm undertoneNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    20

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: light neutral 4

    Medium confidence· Digital match

    View match
  4. #5 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Light Medium Neutral Warm 190
    Shade match 94
    $45SephoraSephoraCosts $21 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: Light medium with neutral yellow undertones

    Medium confidence· Digital match

    View match
  5. #6 · Monika Blunder Beauty

    Blunder Cover Foundation/Concealer

    Shade: 3 - Drei
    Shade match 91
    $52Ulta BeautyUlta BeautyCosts $28 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: Light/Medium, Warm Neutral Undertones

    Medium confidence· Digital match

    View match
  6. #7 · Pixi

    On-the-Glow BASE Foundation Moisture Stick

    Nude
    Shade match 95
    $22Ulta BeautyUlta Beauty(product price)$2 less (8%)

    Matches: Very close colourSame warm undertoneNo fragrance listed

    Differences: Natural rather than radiant finishBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  7. #8 · about-face

    THE PERFORMER Skin-Focused Foundation

    L2NEUTRAL
    Shade match 90
    $25Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  8. #9 · Laura Mercier

    Real Flawless Weightless Perfecting Waterproof Foundation

    1W1 Cashmere
    Shade match 95
    $54Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  9. #10 · about-face

    THE PERFORMER Skin-Focused Foundation

    L2OLIVE
    Shade match 90
    $25Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Olive rather than warm undertoneNatural rather than radiant finishNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    68
    Wear & performance
    80
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Not marketed for sensitive skin

    Retailer shade note: light with olive undertones

    Medium confidence· Digital match

    View match
  10. #11 · Sephora Collection

    Best Skin Ever Liquid Foundation

    14O
    Shade match 88
    $24SephoraSephoraSame price

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Olive rather than warm undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: light with olive undertones

    Medium confidence· Digital match

    View match
  11. #12 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    LN1
    Shade match 86
    $49SephoraSephoraCosts $25 more

    Matches: Very close colourSame radiant finishSame medium coverage

    Differences: Neutral rather than warm undertoneNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: light neutral 1

    Medium confidence· Digital match

    View match
  12. #13 · RMS Beauty

    ReEvolve Natural Finish Foundation

    22
    Shade match 85
    $59Ulta BeautyUlta Beauty(product price)Costs $35 more

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish

    Retailer shade note: buff beige with neutral undertones

    Medium confidence· Digital match

    View match
  13. #14 · Sephora Collection

    Best Skin Ever Liquid Foundation

    13N
    Shade match 86
    $24SephoraSephoraSame price

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 730 Isla (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1.5W

    • Looks identical
    • Fair · Warm · yellow undertone

    $31

    Ulta BeautyView at Ulta Beauty
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11.5

    • Looks identical
    • Fair · Warm · peach undertone

    $30

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Macadamia

    NARS Soft Matte Complete Concealer, shade Macadamia

    • Looks identical
    • Fair · Warm undertone

    $36

    SephoraView at Sephora
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Shortbread

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Shortbread

    • Looks identical
    • Fair · Warm · golden undertone

    $36

    SephoraView at Sephora
  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.4

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.4

    • Looks identical
    • Fair · Warm · peach undertone

    $42

    SephoraView at Sephora
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 1

    • Looks identical
    • Fair · Warm · peach undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Light Warm, against Juvia's Place I am Magic Natural Radiance Foundation in 730 Isla. Every attribute compared, with its share of the score.

ComparedYour shade730 IslaClosest matchVery Light WarmScore
Shade match55% of overall97
Colour95#f1c79c#f7cca2Looks identicalColour difference 1.3 (0 is identical)
Depth96FairFairSameDepth difference: 2.7
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 90/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Light Warm.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same radiant finish
  • Full rather than medium coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy Very Light Warm

Match price
$42Ulta BeautyUlta Beauty
Costs $18 more

Your shade $24 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.