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I am Magic Natural Radiance Foundation 610 Cebu dupes and alternatives Juvia's Place

Medium

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tarte Amazonian Clay Blurring Powder Foundation 32N Medium Neutral

The equivalent shade: scored on colour, depth and undertone only.

The match
Tarte
32N Medium Neutral
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Medium coverage
Shade match
89out of 100
Colour
95
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $16 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Hourglass Veil Hydrating Skin Tint Foundation 10

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
83out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
82
Wear (Wear & performance)
80
Skin (Skin suitability)
60
Best price
$49SephoraSephora
Costs $25 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Skin Silk Glow Tint Sheer Foundation Stick

    Medium Tan Warm
    Shade match 88
    $9.10$13Ulta BeautyUlta Beauty$14.90 less (62%)

    Matches: Very close colourSame radiant finishNo fragrance listed

    Differences: Light rather than medium coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Light rather than medium coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $36SephoraSephoraCosts $12 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Not marketed for normal/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Not marketed for normal/sensitive skin

    Retailer shade note: medium / deep - cool

    Medium confidence· Digital match

    View match
  3. #5 · Charlotte Tilbury

    Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    7.5 Medium
    Shade match 89
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Light rather than medium coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for oily/sensitive skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 88
    $48Ulta BeautyUlta BeautyCosts $24 more

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Natural rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than medium coverage

    Retailer shade note: Medium - Neutral with cool undertones

    Medium confidence· Digital match

    View match
  5. Shade match 87
    $48SephoraSephoraCosts $24 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: medium deep with golden bronze undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 610 Cebu (Medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4N

    • Looks identical
    • Medium · Neutral undertone

    $38

  2. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Caramel

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Caramel

    • Looks identical
    • Medium · Cool · rosy undertone

    $8

  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Looks identical
    • Medium · Cool undertone

    $30

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Looks identical
    • Medium · Cool · rosy undertone

    $39

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    385

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 385

    • Looks identical
    • Medium · Neutral undertone

    $30

  6. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Very close colour
    • Medium · Neutral undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Amazonian Clay Blurring Powder Foundation in 32N Medium Neutral, against Juvia's Place I am Magic Natural Radiance Foundation in 610 Cebu. Every attribute compared, with its share of the score.

ComparedYour shade610 CebuClosest shade match32N Medium NeutralScore
Shade match55% of overall89
Colour95#cf946c#ca9470Looks identicalColour difference 1.4 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.6
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone70UnknownCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 80/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Amazonian Clay Blurring Powder Foundation in 32N Medium Neutral.

Same or better

  • Near-identical swatch colour
  • Same medium coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • No fragrance listed

Different

  • Matte finish instead of radiant
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none

Why the closest overall alternative works

Hourglass Veil Hydrating Skin Tint Foundation in 10, against Juvia's Place I am Magic Natural Radiance Foundation in 610 Cebu. Every attribute compared, with its share of the score.

ComparedYour shade610 CebuClosest overall alternative10Score
Shade match55% of overall87
Colour92#cf946c#cf9a74Very close colourColour difference 2.0 (0 is identical)
Depth96MediumMediumSameDepth difference: 2.3
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared82
Finish100RadiantRadiantSameSame radiant finish
Coverage60MediumLightSome differenceLight coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 83/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Veil Hydrating Skin Tint Foundation in 10.

Same or better

  • Very close colour
  • Same radiant finish
  • Both claim long-wearing
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Light rather than medium coverage
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Where to buy

Closest shade match

Tarte Amazonian Clay Blurring Powder Foundation 32N Medium Neutral

Best price
$40SephoraSephora
Costs $16 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Hourglass Veil Hydrating Skin Tint Foundation 10

Best price
$49SephoraSephora
Costs $25 more

Your shade $24 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.