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I am Magic Natural Radiance Foundation 650 Alexandria dupes and alternatives Juvia's Place

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol9Vegan5Cruelty-free2Oil-free0With SPF1Mineral1

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Only showing matches without silicones.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: Dior Forever Hydra Nude Foundation 2W Warm

The equivalent shade and the most similar foundation overall.

Your shade
Juvia's Place
650 AlexandriaChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Medium coverage
The match
Dior
2W Warm
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
90out of 100
Shade (Shade match)
100
Finish (Finish & visual result)
76
Wear (Wear & performance)
70
Skin (Skin suitability)
100
Shade match
100out of 100
Colour
100
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$60Ulta BeautyUlta Beauty
Costs $45.60 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MW1
    Shade match 98
    $49SephoraSephoraCosts $34.60 more

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Not marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    20

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: medium warm 1

    Medium confidence· Digital match

    View match
  2. #3 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MW7.5
    Shade match 96
    $49SephoraSephoraCosts $34.60 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Not marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: medium warm 7.5

    Medium confidence· Digital match

    View match
  3. #4 · NARS

    Light Reflecting Foundation

    Barcelona
    Shade match 97
    $55SephoraSephoraCosts $40.60 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin

    Retailer shade note: M4 - Medium to medium-deep with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  4. #5 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Neutral
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Costs $27.60 more

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage

    Retailer shade note: medium beige with peachy to neutral undertone for medium skin

    Medium confidence· Digital match

    View match
  5. #6 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Beige MG5
    Shade match 99
    $34Ulta BeautyUlta Beauty(product price)Costs $19.60 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    99
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Retailer shade note: light golden medium with golden undertones

    Medium confidence· Digital match

    View match
  6. #7 · Dior

    Forever Hydra Nude Foundation

    2N Neutral
    Shade match 88
    $60Ulta BeautyUlta Beauty(product price)Costs $45.60 more

    Matches: Near-identical swatch colourSame medium coverage

    Differences: Neutral rather than warm undertoneNatural rather than radiant finish

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than radiant finish

    Retailer shade note: light skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  7. #8 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MN7
    Shade match 90
    $49SephoraSephoraCosts $34.60 more

    Matches: Near-identical swatch colourSame radiant finishSame medium coverage

    Differences: Neutral rather than warm undertoneNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    20

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: medium neutral 7

    Medium confidence· Digital match

    View match
  8. #9 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Light 11 Warm
    Shade match 98
    $41Ulta BeautyUlta Beauty(product price)Costs $26.60 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    98
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: light warm

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Natural Radiance Foundation 650 Alexandria (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    310W

    Rare Beauty Liquid Touch Brightening Concealer, shade 310W

    • Looks identical
    • Medium light · Warm · peach undertone

    $24

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    3W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3W Warm

    • Looks identical
    • Medium light · Warm · yellow undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    410 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 410 Bisque W

    • Very close colour
    • Medium light · Warm · golden undertone

    $32

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber

    • Very close colour
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  5. NARS Radiant Creamy Concealer

    Biscuit

    NARS Radiant Creamy Concealer, shade Biscuit

    • Very close colour
    • Medium light · Warm · golden undertone

    $36

    SephoraView at Sephora
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y20

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y20

    • Very close colour
    • Light medium · Warm · golden undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Dior Forever Hydra Nude Foundation in 2W Warm, against Juvia's Place I am Magic Natural Radiance Foundation in 650 Alexandria. Every attribute compared, with its share of the score.

ComparedYour shade650 AlexandriaClosest match2W WarmScore
Shade match55% of overall100
Colour100#d4a780#d4a780Looks identicalColour difference 0.0 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.0
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared70
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 90/100Shade match 100/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Hydra Nude Foundation in 2W Warm.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate
View full match

Where to buy 2W Warm

Match price
$60Ulta BeautyUlta Beauty
Costs $45.60 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.