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I am Magic Powder Foundation Madrid - Very Light 1 dupes and alternatives Juvia's Place

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free2No drying alcohol5Vegan1Cruelty-free2Oil-free2With SPF0Mineral4

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Only showing matches with medium coverage, without silicones.

Closest shade match: LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick LN3

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
Madrid - Very Light 1Change shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
LYS Beauty
LN3
Depth and undertone: Very fair · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
95out of 100
Colour
98
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$28SephoraSephora
Costs $8 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Fair to Light Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
Madrid - Very Light 1Change shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Ulta Beauty Collection
Fair to Light Neutral
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
87out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
91
Wear (Wear & performance)
60
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$16Ulta BeautyUlta Beauty
$4 less (20%)

Your shade $20 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    130 Versatile Porcelaine Divoire I (N)
    Shade match 88
    $53Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage

    Retailer shade note: matte sand

    Medium confidence· Digital match

    View match
  2. #4 · Dior

    Forever Natural Matte Velvet Compact Foundation

    0N IN
    Shade match 94
    $64SephoraSephoraCosts $44 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · Not marketed for dry/normal/sensitive skin

    Retailer shade note: very light skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  3. #5 · Dior

    Forever Natural Matte Velvet Compact Foundation

    1N
    Shade match 94
    $64SephoraSephoraCosts $44 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Medium rather than full coverageNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · Not marketed for dry/normal/sensitive skin

    Retailer shade note: fair

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Powder Foundation Madrid - Very Light 1 (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. CoverGirl TruBlend Undercover Concealer

    Light Ivory

    CoverGirl TruBlend Undercover Concealer, shade Light Ivory

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Rare Beauty Liquid Touch Brightening Concealer

    110N

    Rare Beauty Liquid Touch Brightening Concealer, shade 110N

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    3.5 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 3.5 Fair

    • Looks identical
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  5. Tarte Shape Tape Full Coverage Matte Concealer

    12S fair

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12S fair

    • Looks identical
    • Very fair · Warm · golden undertone

    $32

    SephoraView at Sephora
  6. Dior Forever Skin Correct Full-Coverage Concealer

    1 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1 Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick in LN3, against Juvia's Place I am Magic Powder Foundation in Madrid - Very Light 1. Every attribute compared, with its share of the score.

ComparedYour shadeMadrid - Very Light 1Closest shade matchLN3Score
Shade match55% of overall95
Colour98#f0d6c3#f0d5c0Looks identicalColour difference 0.8 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.4
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveDry, combination, oilyBoth marketed for combination/​dry/​oily skin
Overall match 78/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick in LN3.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Radiant finish instead of matte
  • Not marketed for normal/sensitive skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listno silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Fair to Light Neutral, against Juvia's Place I am Magic Powder Foundation in Madrid - Very Light 1. Every attribute compared, with its share of the score.

ComparedYour shadeMadrid - Very Light 1Closest overall alternativeFair to Light NeutralScore
Shade match55% of overall92
Colour93#f0d6c3#edd8c7Very close colourColour difference 1.8 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.5
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Velvet Veil Minerals Powder Foundation in Fair to Light Neutral.

Same or better

  • $4 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a lightweight feel

Different

  • No long-wear claim

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listPowder-based, no silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy

Closest shade match

LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick LN3

Best price
$28SephoraSephora
Costs $8 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Ulta Beauty Collection Velvet Veil Minerals Powder Foundation Fair to Light Neutral

Best price
$16Ulta BeautyUlta Beauty
$4 less (20%)

Your shade $20 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.