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I am Magic Powder Foundation Madrid - Very Light 1 dupes and alternatives Juvia's Place

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics CC+ Cream Natural Matte Foundation Fair Porcelain

The equivalent shade: scored on colour, depth and undertone only.

The match
IT Cosmetics
Fair Porcelain
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Shade match
96out of 100
Colour
95
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39Ulta BeautyUlta Beauty
Costs $19 more

Your shade $20 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Milani Conceal + Perfect 2-in-1 Foundation Warm Porcelain

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Milani
Warm Porcelain
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
100
Wear (Wear & performance)
80
Skin (Skin suitability)
50
Best price
$11.97WalmartWalmart
$8.03 less (40%)

Your shade $20 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 02
    Shade match 86
    $46.90Ulta BeautyUlta Beauty(product price)Costs $26.90 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  2. Shade match 91
    $69Ulta BeautyUlta BeautyCosts $49 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than full coverage

    Retailer shade note: fair shade, golden undertone

    Medium confidence· Digital match

    View match
  3. #5 · Ulta Beauty Collection

    Velvet Veil Minerals Powder Foundation

    Fair to Light Neutral
    Shade match 92
    $16Ulta BeautyUlta Beauty$4 less (20%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N3
    Shade match 95
    $39Ulta BeautyUlta BeautyCosts $19 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Not marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Not marketed for dry/sensitive skin

    Retailer shade note: very fair with neutral peach undertones

    Medium confidence· Digital match

    View match
  5. Shade match 92
    $39SephoraSephoraCosts $19 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: very fair complexion with warm yellow undertone

    Medium confidence· Digital match

    View match
  6. Shade match 91
    $39SephoraSephoraCosts $19 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: very fair warm with golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    130 Versatile Porcelaine Divoire I (N)
    Shade match 88
    $53Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage

    Retailer shade note: matte sand

    Medium confidence· Digital match

    View match
  8. #10 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Alabaster (N-000)
    Shade match 93
    $58SephoraSephoraCosts $38 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: Very Fair, neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · TIRTIR

    Mask Fit Red Cushion

    17C PORCELAIN
    Shade match 83
    $25Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone

    Retailer shade note: light with cool undertone

    Medium confidence· Digital match

    View match
  10. Shade match 89
    $18.49Ulta BeautyUlta Beauty$1.51 less (8%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: No long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  11. Shade match 94
    $64SephoraSephoraCosts $44 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · Not marketed for dry/normal/sensitive skin

    Retailer shade note: very light skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  12. Shade match 94
    $64SephoraSephoraCosts $44 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Medium rather than full coverageNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    40

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · Not marketed for dry/normal/sensitive skin

    Retailer shade note: fair

    Medium confidence· Digital match

    View match
  13. #15 · Charlotte Tilbury

    Airbrush Flawless Foundation

    1 Neutral
    Shade match 93
    $52SephoraSephoraCosts $32 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    15 Fair Neutral
    Shade match 91
    $18.99Ulta BeautyUlta Beauty$1.01 less (5%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage

    Medium confidence· Digital match

    View match
  15. Shade match 91
    $58Ulta BeautyUlta Beauty(product price)Costs $38 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural matte rather than matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural matte rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: light cool with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · ILIA

    True Skin Serum Foundation

    Mindoro SF.25
    Shade match 92
    $56SephoraSephoraCosts $36 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    92
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin

    Retailer shade note: extra light with neutral undertones

    Medium confidence· Digital match

    View match
  17. Shade match 93
    $60SephoraSephoraCosts $40 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageDoes not claim a lightweight feelNot marketed for normal/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than full coverage · Does not claim a lightweight feel · Not marketed for normal/sensitive skin

    Retailer shade note: fair skin with neutral tones

    Medium confidence· Digital match

    View match
  18. Shade match 83
    $52Ulta BeautyUlta Beauty(product price)Costs $32 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Not marketed for dry/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Not marketed for dry/sensitive skin

    Retailer shade note: light with neutral rosy undertones

    Medium confidence· Digital match

    View match
  19. #21 · TIRTIR

    Mask Fit Red Cushion

    15C FAIR PORCELAIN
    Shade match 80
    $25Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone

    Retailer shade note: fair light with cool undertone

    Medium confidence· Digital match

    View match
  20. Shade match 92
    $53Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Not marketed for combination/dry skin

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Not marketed for combination/dry skin

    Retailer shade note: Fair with Peachy Undertones

    Medium confidence· Digital match

    View match
  21. #23 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Fr Porcelain
    Shade match 95
    $39SephoraSephoraCosts $19 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No long-wear claimDoes not claim a lightweight feelNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin

    Medium confidence· Digital match

    View match
  22. Shade match 91
    $38SephoraSephoraCosts $18 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: very fair (neutral)

    Medium confidence· Digital match

    View match
  23. Shade match 95
    $12.59$17.99Ulta BeautyUlta Beauty$7.41 less (37%)

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than matte finish

    Score details
    Shade match
    95
    Finish & visual result
    50
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than matte finish

    Medium confidence· Digital match

    View match
  24. Shade match 91
    $52SephoraSephoraCosts $32 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    55
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  25. Shade match 91
    $53SephoraSephoraCosts $33 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Not marketed for combination/dry skin

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Not marketed for combination/dry skin

    Retailer shade note: Fair with Peachy Undertones

    Medium confidence· Digital match

    View match
  26. #28 · TIRTIR

    Mask Fit AI Filter Cushion

    15C FAIR PORCELAIN
    Shade match 81
    $25Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone

    Retailer shade note: fair light with cool undertone

    Medium confidence· Digital match

    View match
  27. #29 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    3W Trailblazer
    Shade match 93
    $47SephoraSephoraCosts $27 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: fair warm

    Medium confidence· Digital match

    View match
  28. #30 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    099 True Porcelain
    Shade match 85
    $14.99Ulta BeautyUlta Beauty$5.01 less (25%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Not marketed for combination/dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  29. #31 · IT Cosmetics

    CC+ Nude Glow Lightweight Foundation + Glow Serum

    Light Neutral
    Shade match 95
    $39SephoraSephoraCosts $19 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for combination/normal skin

    Score details
    Shade match
    95
    Finish & visual result
    43
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for combination/normal skin

    Retailer shade note: light with neutral peach undertones

    Medium confidence· Digital match

    View match
  30. Shade match 95
    $39SephoraSephoraCosts $19 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    55
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  31. Shade match 95
    $28SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    42
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for normal/sensitive skin

    Retailer shade note: bone blush - very fair skin with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Powder Foundation Madrid - Very Light 1 (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $12.99

  2. CoverGirl TruBlend Undercover Concealer

    Light Ivory

    CoverGirl TruBlend Undercover Concealer, shade Light Ivory

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

  3. Rare Beauty Liquid Touch Brightening Concealer

    110N

    Rare Beauty Liquid Touch Brightening Concealer, shade 110N

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $24

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    3.5 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 3.5 Fair

    • Looks identical
    • Very fair · Warm undertone

    $36

  5. Tarte Shape Tape Full Coverage Matte Concealer

    12S fair

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12S fair

    • Looks identical
    • Very fair · Warm · golden undertone

    $32

  6. Dior Forever Skin Correct Full-Coverage Concealer

    1 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1 Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Porcelain, against Juvia's Place I am Magic Powder Foundation in Madrid - Very Light 1. Every attribute compared, with its share of the score.

ComparedYour shadeMadrid - Very Light 1Closest shade matchFair PorcelainScore
Shade match55% of overall96
Colour95#f0d6c3#f5dbcaLooks identicalColour difference 1.5 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveCombination, oilyBoth marketed for combination/​oily skin
Overall match 83/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Fair Porcelain.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Adds SPF 40

Different

  • No long-wear claim
  • Does not claim a lightweight feel
  • Not marketed for dry/normal/sensitive skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedSPF 40
Overlap

Why the closest overall alternative works

Milani Conceal + Perfect 2-in-1 Foundation in Warm Porcelain, against Juvia's Place I am Magic Powder Foundation in Madrid - Very Light 1. Every attribute compared, with its share of the score.

ComparedYour shadeMadrid - Very Light 1Closest overall alternativeWarm PorcelainScore
Shade match55% of overall92
Colour94#f0d6c3#f5d9c2Very close colourColour difference 1.6 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 90/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Warm Porcelain.

Same or better

  • $8.03 less
  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing

Different

  • Does not claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Natural Matte Foundation Fair Porcelain

Best price
$39Ulta BeautyUlta Beauty
Costs $19 more

Your shade $20 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Milani Conceal + Perfect 2-in-1 Foundation Warm Porcelain

Best price
$11.97WalmartWalmart
$8.03 less (40%)

Your shade $20 at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.