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I am Magic Powder Foundation Zambia - Deep Dark 1 dupes and alternatives Juvia's Place

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 42C Ekki

The equivalent shade: scored on colour, depth and undertone only.

The match
ILIA
42C Ekki
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $30 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Snatched Sepia

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
BLK/OPL
Snatched Sepia
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
89
Wear (Wear & performance)
80
Skin (Skin suitability)
100
Match price
$14.50Ulta BeautyUlta Beauty
$5.50 less (28%)

Your shade $20 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Amazonian Clay Blurring Powder Foundation

    61N Espresso Neutral
    Shade match 95
    $40SephoraSephoraCosts $20 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim a lightweight feelNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    74
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 90
    $40Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Does not claim a lightweight feel

    Retailer shade note: rich brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    110 Senegal
    Shade match 78
    $24Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    82
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone

    Retailer shade note: for the deepest darkest skin w/ a neutral undertone

    Medium confidence· Digital match

    View match
  4. #6 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    465 Rich Cool
    Shade match 93
    $18.99Ulta BeautyUlta Beauty(product price)$1.01 less (5%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Face Tape Full Coverage Foundation

    61N espresso neutral
    Shade match 90
    $42SephoraSephoraCosts $22 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Not marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Not marketed for dry/sensitive skin

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  6. Shade match 86
    $40SephoraSephoraCosts $20 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  7. #9 · ILIA

    True Skin Serum Foundation

    Grenada SF15
    Shade match 90
    $56SephoraSephoraCosts $36 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Claims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin

    Retailer shade note: extra deep with neutral cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    True Lava Cake 590R
    Shade match 89
    $37SephoraSephoraCosts $17 more

    Matches: Same cool undertoneClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than matte finishBuildable rather than full coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Not marketed for combination/sensitive skin

    Retailer shade note: deep-rich with a red undertone

    Medium confidence· Digital match

    View match
  9. Shade match 77
    $14.50Ulta BeautyUlta Beauty(product price)$5.50 less (28%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Does not claim a lightweight feel

    Retailer shade note: deep shade with warm undertones

    Medium confidence· Digital match

    View match
  10. Shade match 84
    $55SephoraSephoraCosts $35 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Not marketed for dry/sensitive skin

    Retailer shade note: D8 - Very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  11. Shade match 82
    $8Ulta BeautyUlta Beauty(product price)$12 less (60%)

    Matches: Similar undertone (neutral vs cool)Same matte finishSame full coverage

    Differences: No long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: dark or deep skin tones with a neutral cool undertone

    Medium confidence· Digital match

    View match
  12. #14 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    8.5N
    Shade match 87
    $49SephoraSephoraCosts $29 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Not marketed for dry/sensitive skin

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 78
    $69SephoraSephoraCosts $49 more

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly lighterNeutral rather than cool undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Neutral rather than cool undertone · Not marketed for dry/sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 80
    $42.50Ulta BeautyUlta BeautyCosts $22.50 more

    Matches: Similar undertone (neutral vs cool)Same matte finishSame full coverage

    Differences: Slightly lighter

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter

    Retailer shade note: for very deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  15. #17 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 340 C
    Shade match 91
    $49SephoraSephoraCosts $29 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    61
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin

    Retailer shade note: deep rich with cool undertones

    Medium confidence· Digital match

    View match
  16. Shade match 88
    $55SephoraSephoraCosts $35 more

    Matches: Same cool undertoneSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin

    Retailer shade note: D8 - very deep with cool undertones

    Medium confidence· Digital match

    View match
  17. Shade match 77
    $17.99$44SephoraSephora$2.01 less (10%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    20

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: very deep, neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 81
    $40Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Does not claim a lightweight feel

    Retailer shade note: rich brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Rich 25C
    Shade match 94
    $42SephoraSephoraCosts $22 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim a lightweight feelNot marketed for combination/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: Very Rich with Cool Undertones

    Medium confidence· Digital match

    View match
  20. #22 · Temptu

    Perfect Canvas Foundation

    17N/W Java
    Shade match 87
    $34Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural matte rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Natural matte rather than matte finish · Buildable rather than full coverage

    Retailer shade note: deep shade with neutral-to-warm undertones

    Medium confidence· Digital match

    View match
  21. Shade match 91
    $17.99Ulta BeautyUlta Beauty(product price)$2.01 less (10%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same full coverage

    Differences: Radiant rather than matte finish

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than matte finish

    Medium confidence· Digital match

    View match
  22. #24 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    23: Espresso
    Shade match 89
    $14Ulta BeautyUlta Beauty(product price)$6 less (30%)

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Slightly lighterMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    74
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: deep espresso with a cool undertone

    Medium confidence· Digital match

    View match
  23. #25 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    545 Ebony
    Shade match 83
    $18.99Ulta BeautyUlta Beauty(product price)$1.01 less (5%)

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finish

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish

    Medium confidence· Digital match

    View match
  24. Shade match 79
    $40Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly lighterNeutral rather than cool undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    79
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Neutral rather than cool undertone · Does not claim a lightweight feel

    Retailer shade note: deep brown with neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW66
    Shade match 95
    $46Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Radiant rather than matte finish

    Score details
    Shade match
    95
    Finish & visual result
    50
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than matte finish

    Medium confidence· Digital match

    View match
  26. #28 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    9N
    Shade match 82
    $49SephoraSephoraCosts $29 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Not marketed for dry/sensitive skin

    Retailer shade note: very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  27. #29 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    46N Burnt Umber
    Shade match 81
    $24Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same full coverageBoth claim a lightweight feelAdds SPF 30

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo long-wear claim

    Score details
    Shade match
    81
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No long-wear claim

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  28. #30 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    65 Rich Neutral
    Shade match 80
    $8Ulta BeautyUlta Beauty(product price)$12 less (60%)

    Matches: Both claim long-wearingClaims not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  29. #31 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C11 Cool Deep
    Shade match 95
    $13.99Ulta BeautyUlta Beauty(product price)$6.01 less (30%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    54
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  30. #32 · Rude

    Perfect Base Foundation Stick

    20C Very Deep Cool
    Shade match 95
    $8.75Ulta BeautyUlta Beauty(product price)$11.25 less (56%)

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Light rather than full coverageNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    40
    Wear & performance
    60
    Skin suitability
    50

    Very close colour · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Light rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Powder Foundation Zambia - Deep Dark 1 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Very close colour
    • Rich deep · Cool undertone

    $32

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $30

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Close colour
    • Rich deep · Cool undertone

    $30

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Very close colour
    • Rich deep · Neutral undertone

    $34

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Slight colour difference
    • Rich deep · Cool · rosy undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 42C Ekki, against Juvia's Place I am Magic Powder Foundation in Zambia - Deep Dark 1. Every attribute compared, with its share of the score.

ComparedYour shadeZambia - Deep Dark 1Closest shade match42C EkkiScore
Shade match55% of overall98
Colour97#492923#4a2823Looks identicalColour difference 0.9 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.2
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, sensitiveBoth marketed for combination/​normal/​sensitive skin
Overall match 85/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 42C Ekki.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for dry/oily skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listno silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Why the closest overall alternative works

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Snatched Sepia, against Juvia's Place I am Magic Powder Foundation in Zambia - Deep Dark 1. Every attribute compared, with its share of the score.

ComparedYour shadeZambia - Deep Dark 1Closest overall alternativeSnatched SepiaScore
Shade match55% of overall93
Colour90#492923#512c24Very close colourColour difference 2.3 (0 is identical)
Depth95Rich deepRich deepSameDepth difference: 2.9
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 91/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Snatched Sepia.

Same or better

  • $5.50 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Adds SPF 15

Different

  • Does not claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listOil-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedSPF 15
Overlap

Where to buy

Closest shade match

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 42C Ekki

Best price
$50SephoraSephora
Costs $30 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Snatched Sepia

Match price
$14.50Ulta BeautyUlta Beauty
$5.50 less (28%)

Your shade $20 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.