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I am Magic Powder Foundation Zambia - Deep Dark 1 dupes and alternatives Juvia's Place

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free17No drying alcohol16Vegan6Cruelty-free6Oil-free1With SPF4Mineral1

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20 of 32

Only showing matches with full coverage.

Closest shade match: MAC Cosmetics Studio Radiance Serum Powered Foundation NW66

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
Zambia - Deep Dark 1Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
NW66
Depth and undertone: Rich deep · Cool
Finish and coverage: Radiant · Full coverage
Shade match
95out of 100
Colour
92
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$46Ulta BeautyUlta Beauty
Costs $26 more

Your shade $20 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Snatched Sepia

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
Zambia - Deep Dark 1Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
BLK/OPL
Snatched Sepia
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
89
Wear (Wear & performance)
80
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$14.50Ulta BeautyUlta Beauty
$5.50 less (28%)

Your shade $20 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DPN4 Coffee
    Shade match 90
    $40Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Does not claim a lightweight feel

    Retailer shade note: rich brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    110 Senegal
    Shade match 78
    $24Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same matte finishSame full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    82
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone

    Retailer shade note: for the deepest darkest skin w/ a neutral undertone

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Face Tape Full Coverage Foundation

    61N espresso neutral
    Shade match 90
    $42SephoraSephoraCosts $22 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Not marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Not marketed for dry/sensitive skin

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Cafe Au Bae
    Shade match 77
    $14.50Ulta BeautyUlta Beauty(product price)$5.50 less (28%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Does not claim a lightweight feel

    Retailer shade note: deep shade with warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · NARS

    Natural Matte Longwear Foundation

    AMBATO
    Shade match 84
    $55SephoraSephoraCosts $35 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Not marketed for dry/sensitive skin

    Retailer shade note: D8 - Very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F17.7NC
    Shade match 82
    $8Ulta BeautyUlta Beauty(product price)$12 less (60%)

    Matches: Similar undertone (neutral vs cool)Same matte finishSame full coverage

    Differences: No long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: dark or deep skin tones with a neutral cool undertone

    Medium confidence· Digital match

    View match
  7. #9 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    8.5N
    Shade match 87
    $49SephoraSephoraCosts $29 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Not marketed for dry/sensitive skin

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    570N
    Shade match 78
    $69SephoraSephoraCosts $49 more

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly lighterNeutral rather than cool undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Neutral rather than cool undertone · Not marketed for dry/sensitive skin

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · KVD Beauty

    Good Apple Skin-Perfecting Hydrating Foundation Balm

    Deep 098
    Shade match 80
    $42.50Ulta BeautyUlta BeautyCosts $22.50 more

    Matches: Similar undertone (neutral vs cool)Same matte finishSame full coverage

    Differences: Slightly lighter

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter

    Retailer shade note: for very deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · NARS

    Natural Radiant Longwear Foundation

    Majorca
    Shade match 88
    $55SephoraSephoraCosts $35 more

    Matches: Same cool undertoneSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin

    Retailer shade note: D8 - very deep with cool undertones

    Medium confidence· Digital match

    View match
  11. #13 · ONE/SIZE

    Turn Up the Base Full Beat Waterproof Liquid Foundation

    Deepest 65 N
    Shade match 77
    $17.99$44SephoraSephora$2.01 less (10%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    20

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: very deep, neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DPN6 Espresso
    Shade match 81
    $40Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Does not claim a lightweight feel

    Retailer shade note: rich brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Rich 25C
    Shade match 94
    $42SephoraSephoraCosts $22 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim a lightweight feelNot marketed for combination/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: Very Rich with Cool Undertones

    Medium confidence· Digital match

    View match
  14. #16 · Maybelline

    Super Stay 24H Skin Tint + Vitamin C

    375
    Shade match 91
    $17.99Ulta BeautyUlta Beauty(product price)$2.01 less (10%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same full coverage

    Differences: Radiant rather than matte finish

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Radiant rather than matte finish

    Medium confidence· Digital match

    View match
  15. #17 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    545 Ebony
    Shade match 83
    $18.99Ulta BeautyUlta Beauty(product price)$1.01 less (5%)

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finish

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish

    Medium confidence· Digital match

    View match
  16. #18 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DPN2 Chestnut
    Shade match 79
    $40Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly lighterNeutral rather than cool undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    79
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Neutral rather than cool undertone · Does not claim a lightweight feel

    Retailer shade note: deep brown with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    9N
    Shade match 82
    $49SephoraSephoraCosts $29 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Not marketed for dry/sensitive skin

    Retailer shade note: very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    46N Burnt Umber
    Shade match 81
    $24Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same full coverageBoth claim a lightweight feelAdds SPF 30

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo long-wear claim

    Score details
    Shade match
    81
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No long-wear claim

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 18 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Powder Foundation Zambia - Deep Dark 1 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Very close colour
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Close colour
    • Rich deep · Cool undertone

    $30

    SephoraView at Sephora
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Very close colour
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Slight colour difference
    • Rich deep · Cool · rosy undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NW66, against Juvia's Place I am Magic Powder Foundation in Zambia - Deep Dark 1. Every attribute compared, with its share of the score.

ComparedYour shadeZambia - Deep Dark 1Closest shade matchNW66Score
Shade match55% of overall95
Colour92#492923#422521Very close colourColour difference 2.0 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.8
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared50
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 79/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NW66.

Same or better

  • Very close colour
  • Same cool undertone
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Radiant finish instead of matte

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Snatched Sepia, against Juvia's Place I am Magic Powder Foundation in Zambia - Deep Dark 1. Every attribute compared, with its share of the score.

ComparedYour shadeZambia - Deep Dark 1Closest overall alternativeSnatched SepiaScore
Shade match55% of overall93
Colour90#492923#512c24Very close colourColour difference 2.3 (0 is identical)
Depth95Rich deepRich deepSameDepth difference: 2.9
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 91/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Snatched Sepia.

Same or better

  • $5.50 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Adds SPF 15

Different

  • Does not claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listOil-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedSPF 15
Overlap
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Radiance Serum Powered Foundation NW66

Match price
$46Ulta BeautyUlta Beauty
Costs $26 more

Your shade $20 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Snatched Sepia

Match price
$14.50Ulta BeautyUlta Beauty
$5.50 less (28%)

Your shade $20 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.