Medium tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar foundation overall.
WalmartYour shade $20 at Ulta Beauty
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$18View at WalmartRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Walmart$8.02 less (40%)Matches: Very close colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at Target
Walgreens$15.99View at WalgreensWalmart$26View at Walmart
Ulta Beauty(product price)$8.01 less (40%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for combination/dry/sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than full coverage · Not marketed for combination/dry/sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$8.01 less (40%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for combination/dry/sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than full coverage · Not marketed for combination/dry/sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at Amazon
SephoraCosts $4 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for combination/dry/oily/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Not marketed for combination/dry/oily/sensitive skin
Retailer shade note: tan, pink undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $20 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin
Retailer shade note: medium deep neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta Beauty
Macy's$40View at Macy'sSephoraCosts $20 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin
Retailer shade note: medium neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)Costs $34 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Not marketed for dry/sensitive skin
Retailer shade note: very dark w/ gold/brown undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $25 moreMatches: Very close colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Retailer shade note: for medium deep rich neutral skin with a subtle golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26.90 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty$16.11 less (81%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautySephoraCosts $19 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Does not claim a lightweight feel
Retailer shade note: cool to neutral undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautyUlta Beauty(product price)Costs $25 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone
Retailer shade note: for medium deep rich warm skin with a golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $19 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Slightly deeperNot marketed for combination/dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly deeper · Not marketed for combination/dry/sensitive skin
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$1.01 less (5%)Matches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$20.29View at CVSUlta Beauty$8.01 less (40%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for combination/dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than full coverage · Not marketed for combination/dry/sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beauty$11.99View at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $36 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin
Retailer shade note: deep with red golden undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $19.50 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claimNot marketed for dry/normal/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than full coverage · No long-wear claim · Not marketed for dry/normal/sensitive skin
Retailer shade note: tan/dark skin w/ neutral to golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyTarget$5.01 less (25%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageNo long-wear claimDoes not claim a lightweight feel
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetWalmart$14.99View at WalmartSephoraCosts $26 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: dark light to medium - neutral
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraSephoraCosts $19 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for combination/dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Not marketed for combination/dry/sensitive skin
Retailer shade note: medium deep with soft peachy undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $22 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Buildable rather than full coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $35 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin
Retailer shade note: MD3.3 - Medium-deep to deep with warm undertones, and a red tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $33 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than full coverage
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephoraCosts $35 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNot marketed for oily/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin
Retailer shade note: MD3.3 - medium-deep to deep with neutral undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephoraCosts $32 moreMatches: Very close colourSame matte finishClaims transfer resistance
Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for normal/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for normal/sensitive skin
Retailer shade note: deep with warm yellow undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $34 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneBuildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Buildable rather than full coverage
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)$2.01 less (10%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Radiant rather than matte finish
Very close colour · Radiant · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Radiant rather than matte finish
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at WalmartWalgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta BeautyCVS$17.99View at CVSUlta BeautyCosts $19 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No long-wear claimDoes not claim a lightweight feelNot marketed for dry/normal/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $18 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: cool rose
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to Juvia's Place I am Magic Powder Foundation Burkina - Tan 3 (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Caramel
$12
045 Tan
5 Neutral
$42
NC45
$30
Crumble 7.1 Neutral
$31
440
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 355 Soft Matte, against Juvia's Place I am Magic Powder Foundation in Burkina - Tan 3. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 355 Soft Matte.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
WalmartYour shade $20 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
