Very fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $20 at Ulta Beauty
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at Sephora
Ulta Beautyfrom $38 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $20 at Ulta Beauty
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta Beauty
Walmart$11.98View at Walmart
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$4.01 less (20%)Matches: Very close colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyWalgreens$15.99View at WalgreensWalmart$23.96View at WalmartUlta Beauty(product price)Costs $26.90 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim a lightweight feelNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: for very fair skin with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)Costs $5 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $35 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Not marketed for dry/sensitive skin
Retailer shade note: L1.5 - Very light with neutral undertones, and a light pink tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty$4 less (20%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephoraCosts $40 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageDoes not claim a lightweight feelNot marketed for normal/sensitive skin
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · Does not claim a lightweight feel · Not marketed for normal/sensitive skin
Retailer shade note: fair skin with neutral tones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$5.03 less (25%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
CVS$19.69View at CVS
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta Beauty$8.01 less (40%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for combination/dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than full coverage · Not marketed for combination/dry/sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beauty$11.99View at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $35 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: L1.5 - very light with neutral undertones, and a light pink tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55 · low stockView at Macy'sUlta Beauty(product price)Costs $5 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone
Retailer shade note: fair light with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $44 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for dry/normal/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than full coverage · Not marketed for dry/normal/sensitive skin
Retailer shade note: very light skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beauty$64View at Ulta BeautySephoraCosts $19 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No long-wear claimDoes not claim a lightweight feelNot marketed for dry/normal/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$1.51 less (8%)Matches: Very close colourSame matte finishSame full coverage
Differences: No long-wear claimDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartUlta Beauty$18.49View at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone
Retailer shade note: fair light with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $19 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No long-wear claimDoes not claim a lightweight feelNot marketed for dry/normal/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$39View at Ulta BeautyMacy's$39View at Macy'sUlta BeautyCosts $27 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/sensitive skin
Retailer shade note: fair neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty$47View at Ulta BeautySephoraCosts $33 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Not marketed for combination/dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Not marketed for combination/dry skin
Retailer shade note: Fair with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beauty$53View at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sSephoraCosts $44 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for dry/normal/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than full coverage · Not marketed for dry/normal/sensitive skin
Retailer shade note: very light skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $19 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No long-wear claimDoes not claim a lightweight feelNot marketed for dry/normal/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $12 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/normal/oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/normal/oily/sensitive skin
Retailer shade note: neutral fair
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $18 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same matte finish
Differences: Medium rather than full coverageNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: warm golden
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $22 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin
Retailer shade note: light to medium skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$42 · out of stockView at SephoraSephoraCosts $16 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Medium rather than full coverageNot marketed for normal/sensitive skin
Very close colour · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than full coverage · Not marketed for normal/sensitive skin
Retailer shade note: fair-neutral
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta BeautyCosts $22 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin
Retailer shade note: very fair skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$42View at Ulta BeautyUlta Beauty(product price)Costs $22 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin
Retailer shade note: medium skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephora$42 · out of stockView at SephoraUlta BeautyCosts $14 moreMatches: Very close colourSame neutral undertoneClaims not settling into lines
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautySephoraCosts $16 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Medium rather than full coverageNot marketed for normal/sensitive skin
Very close colour · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than full coverage · Not marketed for normal/sensitive skin
Retailer shade note: fair-neutral
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta BeautyCosts $31.50 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishLight rather than full coverageNo long-wear claim
Looks identical · Natural · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Light rather than full coverage · No long-wear claim
Retailer shade note: Neutral
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$51.50View at Ulta BeautyShowing 12 of 29 matches
The closest shade to Juvia's Place I am Magic Powder Foundation Santiago - Very Light 3 (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Tone 0.5 N
$32
WN 01 Flax
$22
Vanilla
2.5 Fair
$36
1W
$30
00 Neutral
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Rare Beauty True to Myself Natural Matte Longwear Foundation in 4 Fair Neutral, against Juvia's Place I am Magic Powder Foundation in Santiago - Very Light 3. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Rare Beauty True to Myself Natural Matte Longwear Foundation in 4 Fair Neutral.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 102, against Juvia's Place I am Magic Powder Foundation in Santiago - Very Light 3. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 102.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Rare Beauty True to Myself Natural Matte Longwear Foundation 4 Fair Neutral
SephoraYour shade $20 at Ulta Beauty
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 102
Ulta BeautyYour shade $20 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
