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I am Magic Powder Foundation Valencia - Very Light 2 dupes and alternatives Juvia's Place

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 1N0 Porcelain

The equivalent shade: scored on colour, depth and undertone only.

The match
Estée Lauder
1N0 Porcelain
Depth and undertone: Very fair · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
98out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$55Ulta BeautyUlta Beauty
Costs $35 more

Your shade $20 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Milani Conceal + Perfect 2-in-1 Foundation Alabaster

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Milani
Alabaster
Depth and undertone: Very fair · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Overall match
88out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
80
Skin (Skin suitability)
50
Best price
$11.97WalmartWalmart
$8.03 less (40%)

Your shade $20 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 02
    Shade match 87
    $46.90Ulta BeautyUlta Beauty(product price)Costs $26.90 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  2. #4 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    100 Versatile Porcelaine Delicate I (C)
    Shade match 92
    $53Ulta BeautyUlta BeautyCosts $33 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly deeperMedium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Medium rather than full coverage

    Medium confidence· Digital match

    View match
  3. #5 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    1N Marzipan
    Shade match 92
    $54Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than full coverage

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $64SephoraSephoraCosts $44 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · Not marketed for dry/normal/sensitive skin

    Retailer shade note: very light skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  5. Shade match 95
    $38SephoraSephoraCosts $18 more

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: very fair (neutral)

    Medium confidence· Digital match

    View match
  6. Shade match 95
    $52SephoraSephoraCosts $32 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    95
    Finish & visual result
    55
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · TIRTIR

    Mask Fit AI Filter Cushion

    15C FAIR PORCELAIN
    Shade match 85
    $25Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone

    Retailer shade note: fair light with cool undertone

    Medium confidence· Digital match

    View match
  8. Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin

    Retailer shade note: medium skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  9. Shade match 94
    $52SephoraSephoraCosts $32 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    94
    Finish & visual result
    55
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Essence

    Foundation Stick

    10
    Shade match 90
    $6.99Ulta BeautyUlta Beauty$13.01 less (65%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: fair with cool neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Essence

    Foundation Stick

    100
    Shade match 90
    $6.99Ulta BeautyUlta Beauty(product price)$13.01 less (65%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly deeperMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: light with cool neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    36N Medium-Tan Neutral
    Shade match 86
    $42SephoraSephoraCosts $22 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin

    Retailer shade note: medium to tan skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Face Tape Full Coverage Foundation

    12B Fair Beige
    Shade match 87
    $42SephoraSephoraCosts $22 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin

    Retailer shade note: fair skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  14. #16 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    26N Light-Medium Neutral
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin

    Retailer shade note: light to medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  15. Shade match 85
    $40Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly deeperSlightly cooler undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Slightly cooler undertone · Does not claim a lightweight feel

    Retailer shade note: fair with pink undertones

    Medium confidence· Digital match

    View match
  16. Shade match 94
    $50SephoraSephoraCosts $30 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry/oily skin

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/oily skin

    Retailer shade note: Extra light with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    32N Medium Neutral
    Shade match 85
    $42Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin

    Retailer shade note: medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  18. Shade match 84
    $18.49Ulta BeautyUlta Beauty$1.51 less (8%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: No long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  19. Shade match 83
    $39SephoraSephoraCosts $19 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly deeperSlightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Slightly cooler undertone · Natural rather than matte finish · Does not claim a lightweight feel

    Retailer shade note: very fair complexion with cool rosy undertone

    Medium confidence· Digital match

    View match
  20. #22 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Alabaster (C-004)
    Shade match 86
    $58SephoraSephoraCosts $38 more

    Matches: Very close colourSame matte finishBoth claim long-wearing

    Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: Very fair, cool undertones

    Medium confidence· Digital match

    View match
  21. #23 · Essence

    Foundation Stick

    80
    Shade match 86
    $6.99Ulta BeautyUlta Beauty(product price)$13.01 less (65%)

    Matches: Very close colourSame matte finish

    Differences: Slightly cooler undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: light with rosy peach undertones

    Medium confidence· Digital match

    View match
  22. #24 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    1C Meringue
    Shade match 85
    $54Ulta BeautyUlta BeautyCosts $34 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Buildable rather than full coverage

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  23. #25 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Fr Porcelain
    Shade match 92
    $39SephoraSephoraCosts $19 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: No long-wear claimDoes not claim a lightweight feelNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin

    Medium confidence· Digital match

    View match
  24. Shade match 91
    $47SephoraSephoraCosts $27 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNot marketed for dry/normal skin

    Score details
    Shade match
    91
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Not marketed for dry/normal skin

    Retailer shade note: very fair with cool-neutral undertones

    Medium confidence· Digital match

    View match
  25. Shade match 83
    $55SephoraSephoraCosts $35 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin

    Retailer shade note: L1 - Very light with cool undertones

    Medium confidence· Digital match

    View match
  26. #28 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    099 True Porcelain
    Shade match 85
    $14.99Ulta BeautyUlta Beauty$5.01 less (25%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Not marketed for combination/dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  27. #29 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    100 True Alabaster
    Shade match 84
    $14.99Ulta BeautyUlta Beauty(product price)$5.01 less (25%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Not marketed for combination/dry/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  28. #30 · Sigma Beauty

    Skin Perfector Hydrating Tint

    1 - Fair Ivory
    Shade match 87
    $27.30$39Ulta BeautyUlta BeautyCosts $7.30 more

    Matches: Very close colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Natural rather than matte finishBuildable rather than full coverageNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    20

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: ivory

    Medium confidence· Digital match

    View match
  29. #31 · Essence

    Foundation Stick

    20
    Shade match 85
    $6.99Ulta BeautyUlta Beauty(product price)$13.01 less (65%)

    Matches: Very close colourSame matte finish

    Differences: Slightly cooler undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: fair with rosy undertones

    Medium confidence· Digital match

    View match
  30. Shade match 95
    $58SephoraSephoraCosts $38 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: very light skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  31. #33 · Doll 10

    Peptide Bounce Flexible Foundation

    Fair/Light
    Shade match 96
    $44Ulta BeautyUlta BeautyCosts $24 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    52
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim

    Retailer shade note: Fair with balanced neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Powder Foundation Valencia - Very Light 2 (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

  2. Rare Beauty Liquid Touch Brightening Concealer

    140C

    Rare Beauty Liquid Touch Brightening Concealer, shade 140C

    • Very close colour
    • Very fair · Neutral · neutral pink undertone

    $24

  3. CoverGirl TruBlend Undercover Concealer

    Light Ivory

    CoverGirl TruBlend Undercover Concealer, shade Light Ivory

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    100

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 100

    • Close colour
    • Very fair · Neutral undertone

    $30

  5. NARS Soft Matte Complete Concealer

    Madeleine

    NARS Soft Matte Complete Concealer, shade Madeleine

    • Close colour
    • Very fair · Neutral undertone

    $36

  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    3 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 3 Fair

    • Looks identical
    • Very fair · Cool undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 1N0 Porcelain, against Juvia's Place I am Magic Powder Foundation in Valencia - Very Light 2. Every attribute compared, with its share of the score.

ComparedYour shadeValencia - Very Light 2Closest shade match1N0 PorcelainScore
Shade match55% of overall98
Colour96#f2d5c6#eed4c7Looks identicalColour difference 1.1 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.8
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 74/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 1N0 Porcelain.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Adds SPF 45

Different

  • Radiant finish instead of matte
  • No long-wear claim
  • Does not claim a lightweight feel
  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listListed (fragrance)
Drying alcoholNo ingredient listNot listed
SPFNot listedSPF 45
Overlap

Why the closest overall alternative works

Milani Conceal + Perfect 2-in-1 Foundation in Alabaster, against Juvia's Place I am Magic Powder Foundation in Valencia - Very Light 2. Every attribute compared, with its share of the score.

ComparedYour shadeValencia - Very Light 2Closest overall alternativeAlabasterScore
Shade match55% of overall89
Colour88#f2d5c6#f8d4c6Very close colourColour difference 2.6 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral pinkClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 88/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Alabaster.

Same or better

  • $8.03 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing

Different

  • Does not claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap

Where to buy

Closest shade match

Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 1N0 Porcelain

Best price
$55Ulta BeautyUlta Beauty
Costs $35 more

Your shade $20 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Milani Conceal + Perfect 2-in-1 Foundation Alabaster

Best price
$11.97WalmartWalmart
$8.03 less (40%)

Your shade $20 at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.