Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $20 at Ulta Beauty
Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $20 at Ulta Beauty · product price; shade not separately priced
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta Beauty
Macy's$42View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$4.01 less (20%)Matches: Very close colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Retailer shade note: neutral warm undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
CVS$16.99View at CVS
AmazonSee price at AmazonView at AmazonUlta BeautyCosts $22.50 moreMatches: Very close colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Retailer shade note: for deep skin with neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta BeautyCosts $1 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishBuildable rather than full coverageNot marketed for sensitive skin
Looks identical · Natural · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Buildable rather than full coverage · Not marketed for sensitive skin
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta BeautyTarget$30View at TargetUlta BeautyCosts $22.50 moreMatches: Very close colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Retailer shade note: for deep skin with cool neutral undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta Beauty(product price)Costs $4 moreMatches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNo long-wear claim
Looks identical · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · No long-wear claim
Retailer shade note: medium-deep with neutral undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
SephoraCosts $32 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for normal/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than full coverage · Not marketed for normal/sensitive skin
Retailer shade note: deepest with neutral rich-brown undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $22 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone
Retailer shade note: for very deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)$7.01 less (35%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $40 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageDoes not claim a lightweight feelNot marketed for normal/sensitive skin
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · Does not claim a lightweight feel · Not marketed for normal/sensitive skin
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $49 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Olive rather than neutral undertoneNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Olive rather than neutral undertone · Not marketed for dry/sensitive skin
Retailer shade note: deep with olive undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephoraCosts $44 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for dry/normal/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than full coverage · Not marketed for dry/normal/sensitive skin
Retailer shade note: very dark skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta BeautyMacy's$64View at Macy'sUlta Beauty(product price)$8.01 less (40%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for combination/dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than full coverage · Not marketed for combination/dry/sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $49 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta BeautyCosts $52 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta BeautyCosts $21 moreMatches: Near-identical swatch colourSame matte finishBoth claim long-wearing
Differences: Light rather than full coverageNot marketed for normal/sensitive skin
Looks identical · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Light rather than full coverage · Not marketed for normal/sensitive skin
Medium confidence· Digital match
Clinique Stay-Matte Sheer Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyUlta Beauty(product price)$12 less (60%)Matches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $49 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneBuildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Buildable rather than full coverage
Retailer shade note: dark-deep shade, red undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneMedium rather than full coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Medium rather than full coverage · Not marketed for dry/sensitive skin
Retailer shade note: deep cool
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)Costs $19 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claimNot marketed for normal/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Medium rather than full coverage · No long-wear claim · Not marketed for normal/sensitive skin
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $20 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim a lightweight feel
Looks identical · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: deeper skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $25 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone
Retailer shade note: for extra deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$8.01 less (40%)Matches: Very close colourSame matte finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneMedium rather than full coverageNot marketed for combination/dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Medium rather than full coverage · Not marketed for combination/dry/sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $20 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Does not claim a lightweight feel
Retailer shade note: dark brown skin w/ golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta BeautyCosts $52 moreMatches: Very close colourSame neutral undertoneBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta Beauty(product price)$12 less (60%)Matches: Near-identical swatch colourBoth claim long-wearingClaims not settling into lines
Differences: Slightly cooler undertoneNatural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly cooler undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonUlta BeautyCosts $26 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: No long-wear claimNot marketed for dry/normal/oily/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: No long-wear claim · Not marketed for dry/normal/oily/sensitive skin
Retailer shade note: Rich with neutral red undertones
Medium confidence· Digital match
Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautySephoraCosts $12 moreMatches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/normal/oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/normal/oily/sensitive skin
Retailer shade note: neutral mahogany
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $35 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin
Retailer shade note: D4 - Deep with warm undertones, and a red tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55 · low stockView at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $15 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageNo long-wear claimDoes not claim a lightweight feel
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $40 moreMatches: Near-identical swatch colourSame neutral undertone
Differences: Radiant rather than matte finishBuildable rather than full coverageDoes not claim a lightweight feel
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Radiant rather than matte finish · Buildable rather than full coverage · Does not claim a lightweight feel
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyShowing 12 of 30 matches
The closest shade to Juvia's Place I am Magic Powder Foundation Katsina - Dark 2 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
15 Deep
$36
Chestnut
$36
Dark Coffee
$10.99
Tone 10 W
$32
57G rich golden
$32
8 Neutral
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Deep, against Juvia's Place I am Magic Powder Foundation in Katsina - Dark 2. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Deep.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Deep 60 Neutral, against Juvia's Place I am Magic Powder Foundation in Katsina - Dark 2. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Deep 60 Neutral.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup Deep
Ulta BeautyYour shade $20 at Ulta Beauty
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation Deep 60 Neutral
Ulta BeautyYour shade $20 at Ulta Beauty · product price; shade not separately priced
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
