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I am Magic Powder Foundation Valencia - Very Light 2 dupes and alternatives Juvia's Place

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free11No drying alcohol13Vegan, applied. RemoveCruelty-free16Oil-free1With SPF0Mineral2

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16 of 33

Only showing matches vegan.

  • 17 matches have no vegan claim listed and are not shown.

Closest shade match: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Chiffon

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
Valencia - Very Light 2Change shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
The match
MERIT
Chiffon
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
95out of 100
Colour
93
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $18 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Milani Conceal + Perfect 2-in-1 Foundation Alabaster

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
Valencia - Very Light 2Change shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
The match
Milani
Alabaster
Depth and undertone: Very fair · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Overall match
88out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
80
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Best price
$11.97WalmartWalmart
$8.03 less (40%)

Your shade $20 at Ulta Beauty

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    040 Fair
    Shade match 95
    $52SephoraSephoraCosts $32 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    95
    Finish & visual result
    55
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    34B Medium Beige
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin

    Retailer shade note: medium skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  3. #5 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    070 Fair
    Shade match 94
    $52SephoraSephoraCosts $32 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    94
    Finish & visual result
    55
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Essence

    Foundation Stick

    10
    Shade match 90
    $6.99Ulta BeautyUlta Beauty$13.01 less (65%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: fair with cool neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Essence

    Foundation Stick

    100
    Shade match 90
    $6.99Ulta BeautyUlta Beauty(product price)$13.01 less (65%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Slightly deeperMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: light with cool neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    36N Medium-Tan Neutral
    Shade match 86
    $42SephoraSephoraCosts $22 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin

    Retailer shade note: medium to tan skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Face Tape Full Coverage Foundation

    12B Fair Beige
    Shade match 87
    $42SephoraSephoraCosts $22 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin

    Retailer shade note: fair skin with cool, pink or rosy undertones

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    26N Light-Medium Neutral
    Shade match 86
    $42Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin

    Retailer shade note: light to medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  9. #11 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    LP4 Vanilla
    Shade match 85
    $40Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly deeperSlightly cooler undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Slightly cooler undertone · Does not claim a lightweight feel

    Retailer shade note: fair with pink undertones

    Medium confidence· Digital match

    View match
  10. #12 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    1N Hinoki
    Shade match 94
    $50SephoraSephoraCosts $30 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry/oily skin

    Score details
    Shade match
    94
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/oily skin

    Retailer shade note: Extra light with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    32N Medium Neutral
    Shade match 85
    $42Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin

    Retailer shade note: medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  12. #14 · Essence

    Foundation Stick

    80
    Shade match 86
    $6.99Ulta BeautyUlta Beauty(product price)$13.01 less (65%)

    Matches: Very close colourSame matte finish

    Differences: Slightly cooler undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: light with rosy peach undertones

    Medium confidence· Digital match

    View match
  13. #15 · Lawless

    Forget The Filler Skin-Plumping Line-Smoothing Foundation

    1F
    Shade match 91
    $47SephoraSephoraCosts $27 more

    Matches: Very close colourSame neutral undertoneSame full coverage

    Differences: Natural rather than matte finishNot marketed for dry/normal skin

    Score details
    Shade match
    91
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Natural rather than matte finish · Not marketed for dry/normal skin

    Retailer shade note: very fair with cool-neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · Essence

    Foundation Stick

    20
    Shade match 85
    $6.99Ulta BeautyUlta Beauty(product price)$13.01 less (65%)

    Matches: Very close colourSame matte finish

    Differences: Slightly cooler undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly cooler undertone · Medium rather than full coverage · No long-wear claim · Does not claim a lightweight feel

    Retailer shade note: fair with rosy undertones

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Powder Foundation Valencia - Very Light 2 (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Rare Beauty Liquid Touch Brightening Concealer

    140C

    Rare Beauty Liquid Touch Brightening Concealer, shade 140C

    • Very close colour
    • Very fair · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  3. CoverGirl TruBlend Undercover Concealer

    Light Ivory

    CoverGirl TruBlend Undercover Concealer, shade Light Ivory

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    100

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 100

    • Close colour
    • Very fair · Neutral undertone

    $30

    SephoraView at Sephora
  5. NARS Soft Matte Complete Concealer

    Madeleine

    NARS Soft Matte Complete Concealer, shade Madeleine

    • Close colour
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  6. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    3 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 3 Fair

    • Looks identical
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Chiffon, against Juvia's Place I am Magic Powder Foundation in Valencia - Very Light 2. Every attribute compared, with its share of the score.

ComparedYour shadeValencia - Very Light 2Closest shade matchChiffonScore
Shade match55% of overall95
Colour93#f2d5c6#ead1c2Very close colourColour difference 1.9 (0 is identical)
Depth96Very fairFairCloseDepth difference: 2.5
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 84/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Chiffon.

Same or better

  • Very close colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listmoderate silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

Milani Conceal + Perfect 2-in-1 Foundation in Alabaster, against Juvia's Place I am Magic Powder Foundation in Valencia - Very Light 2. Every attribute compared, with its share of the score.

ComparedYour shadeValencia - Very Light 2Closest overall alternativeAlabasterScore
Shade match55% of overall89
Colour88#f2d5c6#f8d4c6Very close colourColour difference 2.6 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral pinkClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 88/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect 2-in-1 Foundation in Alabaster.

Same or better

  • $8.03 less
  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing

Different

  • Does not claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed
Overlap
View full match

Where to buy

Closest shade match

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Chiffon

Best price
$38SephoraSephora
Costs $18 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Milani Conceal + Perfect 2-in-1 Foundation Alabaster

Best price
$11.97WalmartWalmart
$8.03 less (40%)

Your shade $20 at Ulta Beauty

WalmartView at Walmart

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.