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I am Magic Powder Foundation Santiago - Very Light 3 dupes and alternatives Juvia's Place

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

Formulation

  • Liquid2
  • Cream0
  • Stick0
  • Powder0
  • Cushion0
  • Gel0

Skin type

Preferences

Fragrance-free1No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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2 of 31

Only showing matches with buildable coverage.

Closest shade match: Dior Forever Skin Wear Blurring Natural Matte Foundation 00N Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
Santiago - Very Light 3Change shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Dior
00N Neutral
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Buildable coverage
Shade match
95out of 100
Colour
98
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $40 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Kryolan Professional Makeup Digital Complexion Fluid Foundation P 02

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
Santiago - Very Light 3Change shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Kryolan Professional Makeup
P 02
Depth and undertone: Very fair
Finish and coverage: Matte · Buildable coverage
Overall match
89out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
81
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$46.90Ulta BeautyUlta Beauty
Costs $26.90 more

Your shade $20 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Juvia's Place I am Magic Powder Foundation Santiago - Very Light 3 (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 0.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 0.5 N

    • Looks identical
    • Very fair · Neutral undertone

    $32

    SephoraView at Sephora
  2. Clinique Even Better All-Over Concealer + Eraser

    WN 01 Flax

    Clinique Even Better All-Over Concealer + Eraser, shade WN 01 Flax

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  3. NARS Soft Matte Complete Concealer

    Vanilla

    NARS Soft Matte Complete Concealer, shade Vanilla

    • Looks identical
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    2.5 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 2.5 Fair

    • Looks identical
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    1W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 1W

    • Very close colour
    • Very fair · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  6. Dior Forever Skin Correct Full-Coverage Concealer

    00 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 00 Neutral

    • Very close colour
    • Very fair · Neutral undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Dior Forever Skin Wear Blurring Natural Matte Foundation in 00N Neutral, against Juvia's Place I am Magic Powder Foundation in Santiago - Very Light 3. Every attribute compared, with its share of the score.

ComparedYour shadeSantiago - Very Light 3Closest shade match00N NeutralScore
Shade match55% of overall95
Colour98#f4ded1#f3ddcfLooks identicalColour difference 0.5 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveDry, combination, oilyBoth marketed for combination/​dry/​oily skin
Overall match 85/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Wear Blurring Natural Matte Foundation in 00N Neutral.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a blurring effect

Different

  • Does not claim a lightweight feel
  • Not marketed for normal/sensitive skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listListed (fragrance)
Drying alcoholNo ingredient listListed (alcohol)
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

Kryolan Professional Makeup Digital Complexion Fluid Foundation in P 02, against Juvia's Place I am Magic Powder Foundation in Santiago - Very Light 3. Every attribute compared, with its share of the score.

ComparedYour shadeSantiago - Very Light 3Closest overall alternativeP 02Score
Shade match55% of overall89
Colour95#f4ded1#f6dccdLooks identicalColour difference 1.4 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70Neutral · neutral goldenUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Digital Complexion Fluid Foundation in P 02.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseNo ingredient listWater-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listListed (isopropyl alcohol)
SPFNot listedNot listed
Overlap
View full match

Where to buy

Closest shade match

Dior Forever Skin Wear Blurring Natural Matte Foundation 00N Neutral

Best price
$60SephoraSephora
Costs $40 more

Your shade $20 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Kryolan Professional Makeup Digital Complexion Fluid Foundation P 02

Match price
$46.90Ulta BeautyUlta Beauty
Costs $26.90 more

Your shade $20 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.