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I Am Magic Velvety Matte Foundation 100 Sudan dupes and alternatives Juvia's Place

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Cushion0
  • Serum0

Skin type

Preferences

Fragrance-free4No drying alcohol4Vegan3Cruelty-free3Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, without talc or alcohol denat.

  • 4 matches have no ingredient list listed and are not shown.

Closest shade match: Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 405

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Juvia's Place
100 SudanChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
Maybelline
405
Depth and undertone: Rich deep · Cool
Finish and coverage: Radiant · Buildable coverage
Shade match
83out of 100
Colour
72
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
Costs $1.59 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Revolution Beauty Superfix Blur Longwear Foundation F20NC

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Juvia's Place
100 SudanChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Full coverage
The match
Revolution Beauty
F20NC
Depth and undertone: Rich deep · Warm
Finish and coverage: Matte · Buildable coverage
Overall match
80out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
81
Wear (Wear & performance)
82
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$14Ulta BeautyUlta Beauty
$0.40 less (3%)

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · R.E.M. Beauty

    Sweetener Foundation

    rich 10 c
    Shade match 79
    $35Ulta BeautyUlta Beauty(product price)Costs $20.60 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Buildable rather than full coverageNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    79
    Finish & visual result
    81
    Wear & performance
    59
    Skin suitability
    20

    Slight colour difference · Matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: very rich with cool undertones for all-over

    Medium confidence· Digital match

    View match
  2. #4 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F19NW
    Shade match 64
    $14Ulta BeautyUlta Beauty(product price)$0.40 less (3%)

    Matches: Same matte finishClaims a blurring effectBoth claim long-wearing

    Differences: Olive rather than cool undertoneBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    64
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    100

    Slight colour difference · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than cool undertone · Buildable rather than full coverage · Does not claim not settling into lines

    Retailer shade note: dark or deep skin tones with an olive undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 100 Sudan (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Slight colour difference
    • Rich deep · Cool undertone

    $30

    SephoraView at Sephora
  2. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Ganache

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Ganache

    • Slight colour difference
    • Rich deep · Neutral undertone

    $36

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Nearest in this range
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 405, against Juvia's Place I Am Magic Velvety Matte Foundation in 100 Sudan. Every attribute compared, with its share of the score.

ComparedYour shade100 SudanClosest shade match405Score
Shade match55% of overall83
Colour72#2e1109#401e17Close colourColour difference 4.7 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 75/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 405.

Same or better

  • Same cool undertone
  • Buildable rather than full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Radiant finish instead of matte
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 31%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Revolution Beauty Superfix Blur Longwear Foundation in F20NC, against Juvia's Place I Am Magic Velvety Matte Foundation in 100 Sudan. Every attribute compared, with its share of the score.

ComparedYour shade100 SudanClosest overall alternativeF20NCScore
Shade match55% of overall77
Colour92#2e1109#29100aVery close colourColour difference 2.0 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone25CoolWarmDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Superfix Blur Longwear Foundation in F20NC.

Same or better

  • $0.40 less
  • Very close colour
  • Same matte finish
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Does not claim not settling into lines

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 405

Match price
$15.99Ulta BeautyUlta Beauty
Costs $1.59 more

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Revolution Beauty Superfix Blur Longwear Foundation F20NC

Match price
$14Ulta BeautyUlta Beauty
$0.40 less (3%)

Your shade $14.40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.