I Am Magic Velvety Matte Foundation 100 Sudan dupes and alternatives Juvia's Place
4.3 (6,617)·Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Buildable rather than full coverage· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
91
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Matches: Same cool undertone· Claims a skin-like finish· Both claim long-wearing
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
61
Wear & performance
82
Skin suitability
80
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: rich deep with cool red undertones
Differences: Neutral rather than cool undertone· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
81
Finish & visual result
91
Wear & performance
40
Skin suitability
60
Close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: deep ebony with neutral undertone
Matches: Same cool undertone· Same matte finish· Claims a blurring effect
Differences: Noticeably different swatch colour· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
76
Finish & visual result
81
Wear & performance
72
Skin suitability
60
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol
Matches: Same cool undertone· Same full coverage· Both claim long-wearing
Differences: Noticeably different swatch colour· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
72
Finish & visual result
76
Wear & performance
68
Skin suitability
100
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deepest cool with red undertones
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin
Retailer shade note: very rich with cool undertones for all-over
Matches: Same cool undertone· Same matte finish· Claims a blurring effect
Differences: Noticeably different swatch colour· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
76
Finish & visual result
74
Wear & performance
68
Skin suitability
60
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: very deep skin with a balance of warm & cool undertones
Matches: Same cool undertone· Claims a skin-like finish· Both claim long-wearing
Differences: Noticeably different swatch colour· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
71
Finish & visual result
61
Wear & performance
100
Skin suitability
60
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: deep rich with cool undertones
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Matches: Same matte finish· Claims a blurring effect· Both claim long-wearing
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Medium rather than full coverage
Score details
Shade match
68
Finish & visual result
81
Wear & performance
72
Skin suitability
60
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol
Matches: Claims a skin-like finish· Both claim long-wearing· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
72
Finish & visual result
61
Wear & performance
82
Skin suitability
80
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: rich deep with neutral undertones
Matches: Same matte finish· Same full coverage· Claims a skin-like finish
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Does not claim not settling into lines
Score details
Shade match
64
Finish & visual result
79
Wear & performance
72
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Same cool undertone· Adds SPF 30
Differences: Radiant rather than matte finish· Light rather than full coverage· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
16
Wear & performance
54
Skin suitability
50
Very close colour · Radiant · Light coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deep espresso with cool undertones
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 100 Sudan (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
about-face THE PERFORMER Skin-Focused Foundation in RD3COOL, against Juvia's Place I Am Magic Velvety Matte Foundation in 100 Sudan. Every attribute compared, with its share of the score.
ComparedYour shade100 SudanClosest matchRD3COOLHow they compareScore
Shade match55% of overall95
Colour60%91#2e1109#280a02Very close colourColour difference 2.1 (0 is identical)
Overall match 83/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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