I Am Magic Velvety Matte Foundation 140 Angola dupes and alternatives Juvia's Place
4.3 (6,617)·Very deep · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same full coverage· Both claim long-wearing
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
76
Wear & performance
68
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Matches: Same full coverage· Both claim long-wearing· Adds SPF 50
Differences: Warm rather than olive undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
76
Wear & performance
68
Skin suitability
100
Close colour · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deep complexion with warm golden undertone
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly cooler undertone· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
78
Finish & visual result
100
Wear & performance
51
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
$16Ulta Beauty(product price)$8 less (33%)4.5 (15,723)
Matches: Very close colour· Same matte finish
Differences: Neutral rather than olive undertone· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
85
Finish & visual result
91
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than olive undertone · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: deep truffle with neutral undertone
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Warm rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
62
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: D5 - deep with warm undertones
Matches: Very close colour· Same full coverage· Claims a blurring effect
Differences: Slightly lighter· Neutral rather than olive undertone· Natural matte rather than matte finish
Score details
Shade match
82
Finish & visual result
79
Wear & performance
54
Skin suitability
100
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · Natural matte rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: dark neutral with rosy undertones
Matches: Very close colour· Same matte finish· Claims a skin-like finish
Differences: Neutral rather than olive undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
73
Wear & performance
58
Skin suitability
80
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than olive undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin
Matches: Same matte finish· Claims a blurring effect· Both claim long-wearing
Differences: Warm rather than olive undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
74
Wear & performance
68
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Warm rather than olive undertone · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: deeper skin with warm, peach undertones
Matches: Very close colour· Claims a skin-like finish· Claims a blurring effect
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
58
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: dark deep with neutral undertone
Matches: Same full coverage· Claims transfer resistance· Both claim a lightweight feel
Differences: Slightly lighter· Warm rather than olive undertone· Natural rather than matte finish
Score details
Shade match
83
Finish & visual result
76
Wear & performance
61
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Warm rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: D5 - deep with warm undertones
Matches: Same olive undertone· Claims a blurring effect· Both claim long-wearing
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
55
Wear & performance
82
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: dark deep - neutral, slightly olive
Matches: Very close colour· Claims a skin-like finish· Claims a blurring effect
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
84
Finish & visual result
58
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
55
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: deep to rich - neutral, slightly golden
Matches: Both claim long-wearing· Claims colour stability· Both claim a lightweight feel
Differences: Warm rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
58
Wear & performance
74
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: dark deep with warm undertone
Matches: Very close colour· Claims a skin-like finish· Both claim long-wearing
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
54
Wear & performance
79
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/sensitive skin
Retailer shade note: for deep skintones with neutral undertones
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
84
Finish & visual result
55
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Very close colour· Claims a skin-like finish· Both claim a lightweight feel
Differences: Warm rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
54
Wear & performance
54
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: deep skin tones with warm undertones
Matches: Very close colour· Claims a blurring effect· Claims transfer resistance
Differences: Warm rather than olive undertone· Natural rather than matte finish· Light rather than full coverage
Score details
Shade match
89
Finish & visual result
47
Wear & performance
51
Skin suitability
100
Very close colour · Natural · Light coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Light rather than full coverage · No long-wear claim · Does not claim not settling into lines
Retailer shade note: deep with warm bronze undertones
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 140 Angola (Very deep · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation in 28, against Juvia's Place I Am Magic Velvety Matte Foundation in 140 Angola. Every attribute compared, with its share of the score.
ComparedYour shade140 AngolaClosest shade match28How they compareScore
Shade match55% of overall97
Colour60%95#6f331b#6c361eLooks identicalColour difference 1.5 (0 is identical)
Overall match 82/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Revolution Beauty Superfix Blur Longwear Foundation in F16NW, against Juvia's Place I Am Magic Velvety Matte Foundation in 140 Angola. Every attribute compared, with its share of the score.
ComparedYour shade140 AngolaClosest overall alternativeF16NWHow they compareScore
Shade match55% of overall85
Colour60%86#6f331b#672e10Very close colourColour difference 2.9 (0 is identical)
Overall match 85/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $16 more
