I Am Magic Velvety Matte Foundation 420 Havana dupes and alternatives Juvia's Place
4.3 (6,617)·Medium · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same full coverage· Both claim long-wearing
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
76
Wear & performance
68
Skin suitability
100
Looks identical · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Same matte finish
Differences: No long-wear claim· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
95
Finish & visual result
89
Wear & performance
40
Skin suitability
40
Looks identical · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
62
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: Deep-Tan skin with a golden-red undertone
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
62
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: M3.15 - medium-deep to deep with warm undertones
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Buildable rather than full coverage· No long-wear claim· Does not claim a lightweight feel
Score details
Shade match
92
Finish & visual result
81
Wear & performance
59
Skin suitability
20
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin
Retailer shade note: tan with warm golden undertones
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Buildable rather than full coverage· No long-wear claim· Does not claim a lightweight feel
Score details
Shade match
91
Finish & visual result
81
Wear & performance
59
Skin suitability
20
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin
Matches: Very close colour· Same warm undertone· Both claim long-wearing
Differences: Slightly deeper· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
90
Finish & visual result
67
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 420 Havana (Medium · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Fit Me Matte + Poreless Foundation in Warm Sun 334, against Juvia's Place I Am Magic Velvety Matte Foundation in 420 Havana. Every attribute compared, with its share of the score.
ComparedYour shade420 HavanaClosest shade matchWarm Sun 334How they compareScore
Shade match55% of overall98
Colour60%97#d6874f#d68a53Looks identicalColour difference 0.9 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.1
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Overall match 87/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Maybelline Super Stay Lumi-Matte Foundation in 340, against Juvia's Place I Am Magic Velvety Matte Foundation in 420 Havana. Every attribute compared, with its share of the score.
ComparedYour shade420 HavanaClosest overall alternative340How they compareScore
Shade match55% of overall93
Colour60%89#d6874f#cb824dVery close colourColour difference 2.4 (0 is identical)
Overall match 90/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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