I Am Magic Velvety Matte Foundation 440 Savanna dupes and alternatives Juvia's Place
4.3 (6,617)·Tan · Olive · cool olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same olive undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
62
Wear & performance
82
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: M5.25 - medium-deep to deep with neutral undertones, and an olive tone
Matches: Very close colour· Claims a skin-like finish· Both claim long-wearing
Differences: Cool rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
61
Wear & performance
100
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Cool rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim long-wearing
Differences: Cool rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
92
Finish & visual result
55
Wear & performance
82
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Cool rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for tan skin with cool undertones
Matches: Very close colour· Same full coverage· Claims transfer resistance
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
76
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: MD5.5 - Medium-deep to deep with neutral undertones
Matches: Near-identical swatch colour· Claims a skin-like finish· Claims a blurring effect
Differences: Neutral rather than olive undertone· Radiant rather than matte finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
42
Wear & performance
100
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than matte finish · Medium rather than full coverage · Not marketed for normal/sensitive skin
Retailer shade note: caramel - brown skin with neutral undertones
Matches: Very close colour· Same full coverage· Both claim long-wearing
Differences: Radiant rather than matte finish· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
87
Finish & visual result
53
Wear & performance
68
Skin suitability
80
Very close colour · Radiant · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
84
Finish & visual result
55
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for tan skin with neutral undertones
Matches: Very close colour· Claims a blurring effect· Both claim a lightweight feel
Differences: Cool rather than olive undertone· Radiant rather than matte finish· Medium rather than full coverage
Score details
Shade match
90
Finish & visual result
35
Wear & performance
68
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Cool rather than olive undertone · Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: medium to tan skin with a balance of warm & cool undertones
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim not settling into lines
Differences: Slightly warmer undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
84
Finish & visual result
62
Wear & performance
72
Skin suitability
20
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Not marketed for combination/dry/normal/oily skin
$13.99Ulta Beauty(product price)$10.01 less (42%)4.3 (33,167)
Matches: Near-identical swatch colour· Claims a skin-like finish
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
54
Wear & performance
40
Skin suitability
100
Looks identical · Natural · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
$13.99Ulta Beauty(product price)$10.01 less (42%)4.3 (33,167)
Matches: Very close colour· Claims a skin-like finish
Differences: Cool rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
54
Wear & performance
40
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Cool rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
$14Ulta Beauty(product price)$10 less (42%)4.1 (33)
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim a lightweight feel
Differences: Cool rather than olive undertone· Radiant rather than matte finish· Light rather than full coverage
Score details
Shade match
94
Finish & visual result
29
Wear & performance
54
Skin suitability
100
Looks identical · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Cool rather than olive undertone · Radiant rather than matte finish · Light rather than full coverage · No long-wear claim · Does not claim not settling into lines
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 440 Savanna (Tan · Olive · cool olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Laura Geller Baked Balance-n-Glow Illuminating Foundation in Sand, against Juvia's Place I Am Magic Velvety Matte Foundation in 440 Savanna. Every attribute compared, with its share of the score.
ComparedYour shade440 SavannaClosest shade matchSandHow they compareScore
Shade match55% of overall96
Colour60%98#bd7a45#be7c47Looks identicalColour difference 0.6 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.9
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Overall match 74/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 365 Copper, against Juvia's Place I Am Magic Velvety Matte Foundation in 440 Savanna. Every attribute compared, with its share of the score.
ComparedYour shade440 SavannaClosest overall alternative365 CopperHow they compareScore
Shade match55% of overall90
Colour60%96#bd7a45#c17a46Looks identicalColour difference 1.2 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.7
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Overall match 91/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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