I Am Magic Velvety Matte Foundation 740 Marisol dupes and alternatives Juvia's Place
4.3 (6,617)·Fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than full coverage· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
98
Finish & visual result
81
Wear & performance
54
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
$11.99Ulta Beauty(product price)$12.01 less (50%)4.4 (182,841)
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: Medium rather than full coverage· Does not claim not settling into lines· Not marketed for combination/dry/sensitive skin
Score details
Shade match
95
Finish & visual result
82
Wear & performance
68
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$12.01 less (50%)4.4 (182,841)
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: Medium rather than full coverage· Does not claim not settling into lines· Not marketed for combination/dry/sensitive skin
Score details
Shade match
95
Finish & visual result
82
Wear & performance
68
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than full coverage· No long-wear claim· Does not claim a lightweight feel
Score details
Shade match
96
Finish & visual result
81
Wear & performance
59
Skin suitability
20
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin
Retailer shade note: very light with neutral undertones
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
55
Wear & performance
82
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for fair to light skin with neutral undertones
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than full coverage· No long-wear claim· Does not claim a lightweight feel
Score details
Shade match
94
Finish & visual result
81
Wear & performance
59
Skin suitability
20
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/normal/oily/sensitive skin
Retailer shade note: very light with neutral warm undertones
Matches: Very close colour· Claims a skin-like finish· Both claim long-wearing
Differences: Slightly cooler undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
87
Finish & visual result
61
Wear & performance
82
Skin suitability
80
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
55
Wear & performance
58
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: fair skin with neutral/peachy undertones
Matches: Near-identical swatch colour· Same neutral undertone· Claims transfer resistance
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
67
Wear & performance
51
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair with neutral peach undertones
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 740 Marisol (Fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Well People Skinforia Serum Foundation in 14 Fair Neutral, against Juvia's Place I Am Magic Velvety Matte Foundation in 740 Marisol. Every attribute compared, with its share of the score.
ComparedYour shade740 MarisolClosest shade match14 Fair NeutralHow they compareScore
Shade match55% of overall99
Colour60%99#f2c5a8#f0c4a7Looks identicalColour difference 0.4 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.6
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Overall match 86/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation in 1N00 Alabaster, against Juvia's Place I Am Magic Velvety Matte Foundation in 740 Marisol. Every attribute compared, with its share of the score.
ComparedYour shade740 MarisolClosest overall alternative1N00 AlabasterHow they compareScore
Shade match55% of overall95
Colour60%93#f2c5a8#f5ccb0Very close colourColour difference 1.8 (0 is identical)
Depth15%95FairFairSameDepth difference: 3.1
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Overall match 90/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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