I Am Magic Velvety Matte Foundation 430 Rio dupes and alternatives Juvia's Place
4.3 (6,617)·Deep tan · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same matte finish· Same full coverage· Both claim long-wearing
Differences: Warm rather than olive undertone· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
85
Finish & visual result
100
Wear & performance
68
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Warm rather than olive undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance
Matches: Near-identical swatch colour· Same olive undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
62
Wear & performance
82
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: MD4 - medium-deep to deep with warm undertones, and an olive tone
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim long-wearing
Differences: Warm rather than olive undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
93
Finish & visual result
62
Wear & performance
82
Skin suitability
60
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: Deep-Tan skin with a golden undertone
Matches: Both claim long-wearing· Both claim not settling into lines· Both claim a lightweight feel
Differences: Warm rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
67
Wear & performance
100
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/sensitive skin
$16Ulta Beauty(product price)$8 less (33%)4.5 (15,723)
Matches: Very close colour· Same matte finish
Differences: Warm rather than olive undertone· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
90
Finish & visual result
91
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Warm rather than olive undertone · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: golden caramel with warm undertone
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Warm rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
91
Finish & visual result
62
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: MD5 - medium-deep to deep with warm undertones
Matches: Very close colour· Same full coverage· Claims transfer resistance
Differences: Warm rather than olive undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
76
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: MD5 - medium-deep to deep with warm undertones
Matches: Very close colour· Claims a skin-like finish· Both claim long-wearing
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
61
Wear & performance
100
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same olive undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
61
Wear & performance
82
Skin suitability
80
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: medium deep with olive undertones
Matches: Near-identical swatch colour· Claims a blurring effect· Both claim long-wearing
Differences: Warm rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
92
Finish & visual result
55
Wear & performance
82
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
Differences: Warm rather than olive undertone· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
85
Finish & visual result
91
Wear & performance
40
Skin suitability
60
Close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Warm rather than olive undertone · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Matches: Same matte finish· Claims a blurring effect
Differences: Warm rather than olive undertone· Buildable rather than full coverage· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
81
Wear & performance
54
Skin suitability
60
Close colour · Matte · Buildable coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Warm rather than olive undertone · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium to deep skin with warm undertones
Differences: Neutral rather than olive undertone· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
84
Finish & visual result
91
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than olive undertone · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Matches: Very close colour· Both claim long-wearing· Claims transfer resistance
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
67
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: very tan with neutral undertones
Matches: Very close colour· Claims a blurring effect· Both claim long-wearing
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
86
Finish & visual result
55
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for darker tan skin with golden neutral undertones
Matches: Very close colour· Claims a blurring effect· Claims colour stability
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
86
Finish & visual result
62
Wear & performance
51
Skin suitability
100
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim not settling into lines
Matches: Very close colour· Both claim not settling into lines· Claims colour stability
Differences: Warm rather than olive undertone· Natural rather than matte finish· Light rather than full coverage
Score details
Shade match
91
Finish & visual result
39
Wear & performance
78
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Warm rather than olive undertone · Natural rather than matte finish · Light rather than full coverage · Not marketed for normal/sensitive skin
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 430 Rio (Deep tan · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Medium 23, against Juvia's Place I Am Magic Velvety Matte Foundation in 430 Rio. Every attribute compared, with its share of the score.
ComparedYour shade430 RioClosest shade matchMedium 23How they compareScore
Shade match55% of overall95
Colour60%93#b16c35#b0713cVery close colourColour difference 1.9 (0 is identical)
Depth15%97Deep tanTanCloseDepth difference: 1.6
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Overall match 72/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 420, against Juvia's Place I Am Magic Velvety Matte Foundation in 430 Rio. Every attribute compared, with its share of the score.
ComparedYour shade430 RioClosest overall alternative420How they compareScore
Shade match55% of overall91
Colour60%94#b16c35#ae6c3cVery close colourColour difference 1.6 (0 is identical)
Overall match 91/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $16 more
Walmart
