Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$9Ulta Beauty(product price)$15 less (63%)4.3 (644)
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Slightly warmer undertone· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
82
Finish & visual result
100
Wear & performance
68
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
55
Wear & performance
82
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for medium skin with neutral undertones
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
82
Finish & visual result
81
Wear & performance
72
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 540 Giza (Medium light · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Golden 2, against Juvia's Place I Am Magic Velvety Matte Foundation in 540 Giza. Every attribute compared, with its share of the score.
ComparedYour shade540 GizaClosest shade matchGolden 2How they compareScore
Shade match55% of overall96
Colour60%99#dba26b#dca36bLooks identicalColour difference 0.4 (0 is identical)
Overall match 73/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation in Medium 30 Neutral, against Juvia's Place I Am Magic Velvety Matte Foundation in 540 Giza. Every attribute compared, with its share of the score.
ComparedYour shade540 GizaClosest overall alternativeMedium 30 NeutralHow they compareScore
Shade match55% of overall93
Colour60%95#dba26b#e0a26bLooks identicalColour difference 1.4 (0 is identical)
Overall match 93/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $16 more
