I Am Magic Velvety Matte Foundation 320 Zaria dupes and alternatives Juvia's Place
4.3 (6,617)·Deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same full coverage· Both claim long-wearing
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
76
Wear & performance
68
Skin suitability
100
Looks identical · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: rich ebony shade with neutral undertones
Matches: Very close colour· Same full coverage· Claims a blurring effect
Differences: Olive rather than warm undertone· Natural matte rather than matte finish· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
79
Wear & performance
54
Skin suitability
100
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Olive rather than warm undertone · Natural matte rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: dark warm with golden olive undertones
Matches: Near-identical swatch colour· Same warm undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim a lightweight feel
Score details
Shade match
97
Finish & visual result
54
Wear & performance
70
Skin suitability
40
Looks identical · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin
Retailer shade note: richest tan with golden undertones
Matches: Same warm undertone· Claims a blurring effect· Both claim long-wearing
Differences: Slightly deeper· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
62
Wear & performance
82
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: D4 - deep with warm undertones, and a red tone
Matches: Very close colour· Same warm undertone· Claims a blurring effect
Differences: Natural rather than matte finish· Light rather than full coverage· No long-wear claim
Score details
Shade match
95
Finish & visual result
40
Wear & performance
54
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Light rather than full coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/sensitive skin
Retailer shade note: deep/dark with golden undertones
The closest shade to Juvia's Place I Am Magic Velvety Matte Foundation 320 Zaria (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Sephora Collection Best Skin Ever Liquid Foundation in 34Y, against Juvia's Place I Am Magic Velvety Matte Foundation in 320 Zaria. Every attribute compared, with its share of the score.
ComparedYour shade320 ZariaClosest shade match34YHow they compareScore
Shade match55% of overall97
Colour60%96#8e4522#8f4925Looks identicalColour difference 1.3 (0 is identical)
Depth15%98DeepDeepSameDepth difference: 1.5
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Overall match 84/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Face Tape Full Coverage Foundation in 59S Rich Sand, against Juvia's Place I Am Magic Velvety Matte Foundation in 320 Zaria. Every attribute compared, with its share of the score.
ComparedYour shade320 ZariaClosest overall alternative59S Rich SandHow they compareScore
Shade match55% of overall93
Colour60%89#8e4522#8c4c29Very close colourColour difference 2.4 (0 is identical)
Depth15%97DeepDeepSameDepth difference: 1.9
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Overall match 88/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $24 more
